Picking the Right First Project for Your Customer Data Platform
Customer Experience Matrix
MARCH 18, 2018
For the past year, the most common question about Customer Data Platforms has been how they differ from Data Management Platforms. Recently that seems to have changed. Today, the question everyone seems to be asking is what project they should pick as their first CDP use case. That’s certainly progress but it’s a much harder question to answer than the one about DMPs.
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