Fri.Oct 04, 2019

Influencer Marketing Strategy Is Changing: How to Adapt

B2B PR Sense

Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?

Five Ways it Pays to Caption Your Videos


If you’ve never given much thought to video captions, you’re not alone. I, for one, hadn’t, other than being a little shocked at the remarkable (but far-from-perfect) accuracy of YouTube’s machine-generated captions.

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Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise


Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow.

YouTube optimization and intent: Q&A with goop’s Courtney Messerli


At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli , Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast?

Content Marketing Institute

This week Robert Rose advocates why the debut of a new corporate culture club is a must. He offers a fresh take on Amazon replacing TV ads, and points to an article that explains why the content technology process is failing you.

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More Trending

Nick Dujnic Q&A: Building Synergy Between Programmatic and Email


Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance.

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5 Revenue-Boosting Ideas for Agencies Looking to Do More For Their SMB Clients


As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . More revenue is a sign to your client that you’re doing an exceptional job for them.

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How to Thrive in the Experience Economy—and How Oracle CX Unity Is More than a CDP

Modern Marketing

Today’s customers—both B2B and B2C—are firmly in the driver’s seat of the “ Experience Economy ,” a once-in-a-generation shift of power from brands to buyers.

Does Swag Work? An Outreach Data Science Experiment


Last year, print book sales rose 7% while sales of ebooks dropped nearly 18%. Many people prefer the physical presence of a book: how it feels in their hands, it’s weight, even its smell , making its realness feel more valuable and more memorable than a digital book.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

53 Facebook Statistics to Know for 2019


As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid.

To Generate Pristine Data, Lock Down Your Buying Group


This article is part of the Mini Mighty ABM series where we ask top experts in ABM to share one actionable idea that you can use at work today. These tips are mini, but mighty. For more, visit ABM Revealed. The biggest, most underrated benefit to ABM is that it makes your data better.

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KPI Dashboards & How to Use Them in Your Marketing


The life of a business leader is all about juggling your priorities -- and a big part of keeping everything moving is making sure that existing initiatives are on-track, while creating space for smart new strategies. Fortunately, there's a tool to help you succeed: KPI dashboards.

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How to Simplify Content Marketing Management


Creating content is only one piece of the content marketing puzzle. Putting the entire puzzle together requires managing people, processes and technical components, which gets complex quickly as companies scale their content scope and operation.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Forget B2B vs. B2C – Long Live B2P Sales & Marketing


A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market.

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#LitmusGives: Introducing our October Month of Giving


We at Litmus believe that a company’s purpose is not only its products and services, but also the greater impact it makes in the communities where it lives.

What Are SOPs & How Do You Write Good Ones?


Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. To fulfill this request, you probably had to learn a series of actions already set in place.

Interview: How DXC is leveraging Adobe’s AI-Powered Adobe Experience Platform to unify data


This year, revenue from the “big data” market is expected to reach $49 billion. The exponential growth of data from multiple sources is a challenge for marketers who seek to understand their customer data and employ it intelligently.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Improving Your Glassdoor Rating: The Do’s and Don’ts of Encouraging Employee Reviews


Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. Paul, Minnesota.

Next-Level Marketing Reporting: Your Top 5 Platforms

SmartBug Media

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow.

Socialbakers CEO: Paid Campaigns Shouldn’t Be a Gamble


In its recent 2019-20 CMO spend survey, Gartner reported that 26 percent of the marketing budget is going to paid media. That’s an increase over the past two years, and it’s tied with martech for the biggest piece of the budget pie.

Make Every Week Customer Service Week as the Holidays Approach

Martech Advisor

Customer Service Week is an excellent opportunity to celebrate your employees’ customer-centric efforts and refocus on your customer experience (CX) initiatives. Here are three customer service week ideas to help you kickstart this special week and continue your CX efforts all through the year.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Ten Great Free Android Weather Apps

Altitude Branding

By God, There are hundreds of terrific free Android climate computer programs that added/more than makeup for the not being present of paid in the Current Android market.

What is Audience Management? Definition, Maturity Levels and Strategies

Martech Advisor

What is audience management maturity? “Audience Management” is defined as the process of sourcing, managing, analyzing, defining, and activating customer data for cross-channel campaigns.

Driving Website Traffic Through Social Media Needs A Strategic Approach

Altitude Branding

For most of the business websites, it seems the common goal is to drive more traffic towards their site.

How to Spin Epic Product Descriptions With ADEPT Narrative Lines (Even for a Used Couch)


In a crowded marketplace, sometimes all you have is spin. So use it — even for something as mundane as selling a used couch. Don’t underestimate the power of a product description crafted with ADEPT marketing principles and narrative lines.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Tips for Corporate Photography Success

Walker Sands

Photography corporate photography office photo shoot photography

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Customer Self-Service During an Economic Downturn


When will the next economic downturn take place? Some say it has already begun, some predict it’s about to start, and others foresee that it will start in 2020. Predictions aside, we won’t necessarily know the timing of the next downturn until it strikes.

The Power Of B2B Branded Content

Digital Marketing World Forum

Author: Jack Dyson, Global Head of Content Strategy at SAP Customer Experience. All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel).

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