Fri.Oct 04, 2019

Why Interactive Sales and Marketing Applications are Not Enough for B2B Enterprise


Recently, Kaon Interactive was named one of MarTech Series’ Top 250 B2B Technology Companies You Should Follow.

Five Ways it Pays to Caption Your Videos


If you’ve never given much thought to video captions, you’re not alone. I, for one, hadn’t, other than being a little shocked at the remarkable (but far-from-perfect) accuracy of YouTube’s machine-generated captions.

Influencer Marketing Strategy Is Changing: How to Adapt

B2B PR Sense

Influencer marketing strategy , although being fairly new to the B2B marketing mix, has changed a lot since its first use, particularly in the B2B space. What's different in the B2B marketing strategy? How can you use it to its best advantage in your own strategy?

How to Thrive in the Experience Economy—and How Oracle CX Unity Is More than a CDP

Modern Marketing

Today’s customers—both B2B and B2C—are firmly in the driver’s seat of the “ Experience Economy ,” a once-in-a-generation shift of power from brands to buyers.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

YouTube optimization and intent: Q&A with goop’s Courtney Messerli


At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli , Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow.

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How Sales-Marketing Alignment Results in Better Lead Nurturing

Modern B2B Marketing

What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal.

5 Revenue-Boosting Ideas for Agencies Looking to Do More For Their SMB Clients


As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . More revenue is a sign to your client that you’re doing an exceptional job for them.

Does Swag Work? An Outreach Data Science Experiment


Last year, print book sales rose 7% while sales of ebooks dropped nearly 18%. Many people prefer the physical presence of a book: how it feels in their hands, it’s weight, even its smell , making its realness feel more valuable and more memorable than a digital book.

To Generate Pristine Data, Lock Down Your Buying Group


This article is part of the Mini Mighty ABM series where we ask top experts in ABM to share one actionable idea that you can use at work today. These tips are mini, but mighty. For more, visit ABM Revealed. The biggest, most underrated benefit to ABM is that it makes your data better.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

#LitmusGives: Introducing our October Month of Giving


We at Litmus believe that a company’s purpose is not only its products and services, but also the greater impact it makes in the communities where it lives.

Forget B2B vs. B2C – Long Live B2P Sales & Marketing


A majority of modern businesses fall into one of two categories: B2C (business-to-consumer) or B2B (business-to-business). These classifications provide the building blocks at a company’s inception, as they broadly define a brand’s audience and target market.

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Interview: How DXC is leveraging Adobe’s AI-Powered Adobe Experience Platform to unify data


This year, revenue from the “big data” market is expected to reach $49 billion. The exponential growth of data from multiple sources is a challenge for marketers who seek to understand their customer data and employ it intelligently.

The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast?

Content Marketing Institute

This week Robert Rose advocates why the debut of a new corporate culture club is a must. He offers a fresh take on Amazon replacing TV ads, and points to an article that explains why the content technology process is failing you.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How to Simplify Content Marketing Management


Creating content is only one piece of the content marketing puzzle. Putting the entire puzzle together requires managing people, processes and technical components, which gets complex quickly as companies scale their content scope and operation.

Natural Language Processing Applications in Content Marketing


As the AI field has expanded and developers have fine-tuned their processes, the use of AI by content marketers has become much more feasible. The post Natural Language Processing Applications in Content Marketing appeared first on MarketMuse. AI Marketing

Improving Your Glassdoor Rating: The Do’s and Don’ts of Encouraging Employee Reviews


Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. Paul, Minnesota.

How to Spin Epic Product Descriptions With ADEPT Narrative Lines (Even for a Used Couch)


In a crowded marketplace, sometimes all you have is spin. So use it — even for something as mundane as selling a used couch. Don’t underestimate the power of a product description crafted with ADEPT marketing principles and narrative lines.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Make Every Week Customer Service Week as the Holidays Approach

Martech Advisor

Customer Service Week is an excellent opportunity to celebrate your employees’ customer-centric efforts and refocus on your customer experience (CX) initiatives. Here are three customer service week ideas to help you kickstart this special week and continue your CX efforts all through the year.

Tips for Corporate Photography Success

Walker Sands

Photography corporate photography office photo shoot photography

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What is Audience Management? Definition, Maturity Levels and Strategies

Martech Advisor

What is audience management maturity? “Audience Management” is defined as the process of sourcing, managing, analyzing, defining, and activating customer data for cross-channel campaigns.

Customer Self-Service During an Economic Downturn


When will the next economic downturn take place? Some say it has already begun, some predict it’s about to start, and others foresee that it will start in 2020. Predictions aside, we won’t necessarily know the timing of the next downturn until it strikes.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

53 Facebook Statistics to Know for 2019


As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid.

E-Commerce Live Chat: Six Considerations For Implementing it the Right Way

Martech Advisor

In this article by Harry Thakkar of Avatria focuses on best practices that e-commerce marketers need to consider when implementing successful live chat technology on their sites.

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Next-Level Marketing Reporting: Your Top 5 Platforms

SmartBug Media

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow.

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KPI Dashboards & How to Use Them in Your Marketing


The life of a business leader is all about juggling your priorities -- and a big part of keeping everything moving is making sure that existing initiatives are on-track, while creating space for smart new strategies. Fortunately, there's a tool to help you succeed: KPI dashboards.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.