InsightSquared

OCTOBER 4, 2019

This article is part of the Mini Mighty ABM series where we ask top experts in ABM to share one actionable idea that you can use at work today. These tips are mini, but mighty. For more, visit ABM Revealed. The biggest, most underrated benefit to ABM is that it makes your data better. It forces you and your team to get very, very specific about the people within an account who buy and to define and measure your wins.

Buy 174

Buy Paid Search Agency Account Based Marketing ABM 174

Biznology

OCTOBER 4, 2019

If you’ve never given much thought to video captions, you’re not alone. I, for one, hadn’t, other than being a little shocked at the remarkable (but far-from-perfect) accuracy of YouTube’s machine-generated captions. But a post in our LinkedIn group from a “freelance captioner” opened my eyes to the fact that captions represent an easy and inexpensive way to boost video performance and quality at a nominal cost.

Video Marketing 123

Video Marketing Youtube Keywords Cost 123

Adobe Experience Cloud Blog

OCTOBER 4, 2019

What sets apart winning teams? When it comes to professional sports, it is not just the star players or superior coaches that ensure a team will win. Of course, these people can increase the likelihood of victory, but what matters is a unified group of people that is striving towards the same goal. Truly great teams seem to operate as one. Players seamlessly work together, throwing and catching balls, and following preplanned strategies that help them beat their opponents.

Lead Nurturing 133

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Ranking 133

Brandpoint

OCTOBER 4, 2019

Autumn Olson is the HR Manager at Brandpoint and has been working in Human Resources since 2011. She received her Bachelor of Science degree in Human Resources Management from Metropolitan State University in St. Paul, Minnesota. If you’re applying for a new job, but want to do a bit of research on the company first, where do you look? Perhaps you check out their About Us page, where you can learn about the values and history of the company.

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Resource Management Thought Leadership Work Management Paid Search Agency 102

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Campaigns

ClickZ

OCTOBER 4, 2019

At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli , Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a session called, “Optimizing for the world’s second largest search engine: YouTube.”. Courtney has built her career in search engine optimization, including previous roles as Global SEO Specialist at Anthropologie and SEM & SEO Specialist at Nasty Gal.

Youtube 100

Youtube Intent Optimization Merchandising 100

Liveintent

OCTOBER 4, 2019

Nick Dujnic, LiveIntent’s Vice President of Marketing, revealed to the crowd at Adweek NexTech a surprising fact: many marketers don’t realize email is premium programmatic media they can buy on the basis of audience and performance. He followed with another stunner: Chances are many in the crowd already programmatically buy native and display ads in email and just don’t know it.

Ad Building 82

Ad Building Advertising Agencies Cost per Acquisition Advertising Funnels 82

Content Marketing Institute

OCTOBER 4, 2019

This week Robert Rose advocates why the debut of a new corporate culture club is a must. He offers a fresh take on Amazon replacing TV ads, and points to an article that explains why the content technology process is failing you. Continue reading → The post The Weekly Wrap: Is Culture Eating Your Content Strategy for Breakfast? appeared first on Content Marketing Institute.

Marketing & Strategy 75

Marketing & Strategy Amazon Content Paid Search Agency 75

Outreach

OCTOBER 4, 2019

Last year, print book sales rose 7% while sales of ebooks dropped nearly 18%. Why? Many people prefer the physical presence of a book: how it feels in their hands, it’s weight, even its smell , making its realness feel more valuable and more memorable than a digital book. While books may not be the most common swag, we’ve all heard anecdotes about how sending swag (“stuff we all get”) to prospects is more likely to make a meaningful connection because it’s tangible, and allows reps to stand out

Outreach 74

Outreach Account Based Marketing ABM Advertising Agencies 74

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Statistics help organize where to invest your ad dollars in content and which areas to avoid. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Our Facebook stats are organized into five categories: 1.

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Statistics Facebook Cost Per Click Mobile Advertising 78

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

SmartBug Media

OCTOBER 4, 2019

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow. From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting. Business intelligence software (BI) is being used to leverage big data and cloud computing in order to sort, analyze, and present complex datasets in easy-to-read reports.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

ClickZ

OCTOBER 4, 2019

This year, revenue from the “big data” market is expected to reach $49 billion. The exponential growth of data from multiple sources is a challenge for marketers who seek to understand their customer data and employ it intelligently. Companies that invest in resources that harness, unify, and act on their customer data have a distinct advantage over those that don’t.

Marketing AI 65

Marketing AI Enterprise Management Lead Ranking Marketing Analytics Tools 65

Hubspot

OCTOBER 4, 2019

Imagine this: You’re a project manager at a boutique marketing firm tasked with training the new PM and getting them up to speed on how to do their job to meet expectations. To fulfill this request, you probably had to learn a series of actions already set in place. That series of actions is called a standard operating procedure (SOP), and they help to routinize job functions.

Enterprise Management 68

Enterprise Management Marketing Automation Services Work Management Public Relations 68

BenchmarkONE

OCTOBER 4, 2019

As a marketing agency hired by an SMB, it makes sense that you would want to do your best to help them grow both brand awareness and revenue. . More revenue is a sign to your client that you’re doing an exceptional job for them. It’s also a strong indicator to other clients that you know what you’re doing, and a good value marker for those who are considering hiring you.

SMB 57

SMB Paid Search Agency Advertising Agencies Ad Agencies 57

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Martech Advisor

OCTOBER 4, 2019

Customer Service Week is an excellent opportunity to celebrate your employees’ customer-centric efforts and refocus on your customer experience (CX) initiatives. Here are three customer service week ideas to help you kickstart this special week and continue your CX efforts all through the year. Customer Service Week was established in 1992, by the U.S.

Work Management 56

Work Management Marketing Management Service Customer Satisfaction 56

DivvyHQ

OCTOBER 4, 2019

Creating content is only one piece of the content marketing puzzle. Putting the entire puzzle together requires managing people, processes and technical components, which gets complex quickly as companies scale their content scope and operation. So, are there ways to simplify content marketing management?

Marketing Management 55

Marketing Management Content Marketing Planning Content 55

Emplifi

OCTOBER 4, 2019

In its recent 2019-20 CMO spend survey, Gartner reported that 26 percent of the marketing budget is going to paid media. That’s an increase over the past two years, and it’s tied with martech for the biggest piece of the budget pie.

Gartner 51

Gartner Campaigns CMO Customer Surveys 51

Litmus

OCTOBER 4, 2019

We at Litmus believe that a company’s purpose is not only its products and services, but also the greater impact it makes in the communities where it lives. For us, this means that we care about making email better, but we also care about being engaged and making a difference outside Litmus and beyond the email community. It’s even one of our core values : .

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Conference Communities Activities Software 51

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Emplifi

OCTOBER 4, 2019

In its recent 2019-20 CMO spend survey, Gartner reported that 26 percent of the marketing budget is going to paid media. That’s an increase over the past two years, and it’s tied with martech for the biggest piece of the budget pie.

Gartner 51

Gartner Campaigns CMO Customer Surveys 51

Aberdeen

OCTOBER 4, 2019

When will the next economic downturn take place? Some say it has already begun, some predict it’s about to start, and others foresee that it will start in 2020. Predictions aside, we won’t necessarily know the timing of the next downturn until it strikes. Despite increased connections across global economies, every country is affected differently by economic downturns — as is the unique impact on businesses around the globe.

Work Management 49

Work Management Marketing Management Service Marketing AI 49

DivvyHQ

OCTOBER 4, 2019

Creating content is only one piece of the content marketing puzzle. Putting the entire puzzle together requires managing people, processes and technical components, which gets complex quickly as companies scale their content scope and operation. So, are there ways to simplify content marketing management?

Marketing Management 46

Marketing Management Content Marketing Planning Content 46

Martech Advisor

OCTOBER 4, 2019

In this article by Harry Thakkar of Avatria focuses on best practices that e-commerce marketers need to consider when implementing successful live chat technology on their sites. For most e-commerce sites, live chat has already become the preferred method for customers to use when interacting with a brand. Customers, especially Millennials and Gen Z digital shoppers , expect the same type of service from e-commerce sites that they receive in an on-demand world of instant movies, transportation a

Marketing Management 45

Marketing Management Budget Programs Multi-Channel Customer Satisfaction 45

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Deliverability

ClearVoice

OCTOBER 4, 2019

In a crowded marketplace, sometimes all you have is spin. So use it — even for something as mundane as selling a used couch. Don’t underestimate the power of a product description crafted with ADEPT marketing principles and narrative lines. Conveniently, I happen to have an example of just that… Now, first, you have to know that I don’t just do content for a paid living, but for an actual living living every day.

Ideal Customer Profiles 45

Ideal Customer Profiles Product Top of Funnel Differentiation 45

MarketMuse

OCTOBER 4, 2019

As the AI field has expanded and developers have fine-tuned their processes, the use of AI by content marketers has become much more feasible. The post Natural Language Processing Applications in Content Marketing appeared first on MarketMuse.

Process 40

Process Content Marketing Content Marketing 40

Stevens & Tate

OCTOBER 4, 2019

Although running digital ads has never been easier and more cost-effective, especially with the ability to target audiences and through real-time bidding platforms, there is one big drawback: ad fraud is on the rise. According to the IAB (Interactive Advertising Bureau), ad fraud costs the U.S. marketing industry alone almost $8.2 billion a year. Unfortunately, because of real-time bidding, committing ad fraud has become easier.

Paid Search Agency 40

Paid Search Agency Ads Click Rate Tagging 40

Walker Sands

OCTOBER 4, 2019

Effective visuals, such as corporate culture photography and headshots, are essential for communicating your brand’s image. Authentic, on-location photography featuring your offices and staff can elevate your brand in a way stock images cannot. Your company’s brand photography should be engaging, dynamic and help tell your story. But there is a fine line between staging a shoot and creating images that look staged.

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Tips Copyright Deliverability Verticals 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Cortex

OCTOBER 4, 2019

In 2004, Dove launched its “ Real Beauty ” campaign that resonated with millions of women across the world. This campaign changed Dove’s future as a beauty brand and has changed the beauty industry forever. Not only has this campaign produced tremendous sales for the Unilever company, but Dove has also achieved a sense of mindshare for its niche. Dove is a perfect example of a brand experience that captures people’s hearts using emotional marketing.

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Brand Identity Branding Campaigns Examples 40

Digital Marketing World Forum

OCTOBER 4, 2019

Author: Jack Dyson, Global Head of Content Strategy at SAP Customer Experience. All content is designed to persuade. Authors want you to love their storytelling, comedians want to make you laugh, movie makers want to transport you (and make you come back for the sequel). It’s the same in marketing and advertising. ‘Push’or ‘pull’, you’re using it to build a relationship with your customer that sees your brand acting as their trusted companion.

Brand Identity 40

Brand Identity Branding B2B Thought Leadership B2B 40

xiQ

OCTOBER 4, 2019

The post xiq testimonial – Cathy Martin appeared first on xiQ inc.

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