Choozle

JULY 31, 2019

Cost Per Click 41

Cost Per Click Cost per Acquisition Cost Advertisements 41

Contently

JULY 31, 2019

Translating is a tricky business. I took seven consecutive years of French classes, and most of the time, my teacher was a Lebanese-American woman named Hala Kim. She liked to remind us that English was her fourth tongue—after Korean, Arabic, and French. In Madame Kim’s unique blend of languages, she’d always say we needed to “be careful to listening.” My teacher had a charming way of wording things in English because her personal vocabulary was like a complicated French-

CMS Development 134

CMS Development Planning Content Marketing Enterprise Management 134

ClickZ

JULY 31, 2019

Things may seem slow during these hot summer months, but fall will be here in just over eight weeks, followed by the holidays, then a brand-new year. That makes now an excellent time to begin building a marketing strategy for 2020 using data gleaned from the first two quarters of 2019. While the wealth of data collected from your existing marketing efforts can help you understand what’s worked in the past, it won’t necessarily help you predict what to do in the future.

Planning 100

Planning Marketing Strategy Marketing & Strategy Paid Search Agency 100

Marketing Insider Group

JULY 31, 2019

There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads. The plaintiff, Crowd Siren, alleges Facebook knowingly misrepresented video metrics to ad partners, even after discovering the […].

Advertising Agencies 189

Advertising Agencies Video Marketing Facebook Social Media 189

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JULY 31, 2019

Although marketers are turning to automation tools more frequently to streamline everyday processes, new research shows that they still have many concerns when it comes to utilizing these assets. Social Media Today recently published its “State of Marketing Automation Survey Report 2019,” and statistics indicated that 61 percent of marketers are still concerned with the lack of personal connection that comes with using automation tools.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Automation Tools 120

Biznology

JULY 31, 2019

Launching a company is not all about having a killer business idea. There are numerous complex and time-consuming aspects that you will need to consider, such as bookkeeping, logistics, legal regulations, and loads of paperwork. In the past, you needed to handle all these aspects of your job on your own or hire a large in-house team of experts to help you.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Only B2B

JULY 31, 2019

The profession of sales moves rapidly even today. New competitors are emerging in a flash and products similar to your brand are being released. Before you know it, you are. The post How To Improve Business Sales Effectively appeared first on ONLY B2B.

Effectiveness 110

Effectiveness Business B2B Sales B2B 110

SEMrush

JULY 31, 2019

Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance….

Content Marketing 104

Content Marketing Content Distribution Analysis 104

Content Marketing Institute

JULY 31, 2019

Collaborative editing rarely produces compelling content. Discover how to seize control of – and improve – your content review process. Continue reading → The post How to Survive Content by Committee appeared first on Content Marketing Institute.

Content 99

Content Process Content Marketing Paid Search Agency 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Liveintent

JULY 31, 2019

The world of advertising and marketing technology can be very complex. That’s why we created LiveIntentional as a way to explain these very complex concepts in ways even kids could understand. This week, we talk to the children of the men and women of LiveIntent and see just how much they know about what their parents do all day. The post Bring Your Kids to Work Day appeared first on LiveIntent Blog.

Advertisements 91

Advertisements Advertising Paid Search Agency Companies 91

Oktopost

JULY 31, 2019

Succinct writing is a necessary skill of every good advertiser. By decreasing ad display size,the upcoming change to Facebook ads on mobile will be putting this skill to the test. . Instead of the seven lines now displayed, the new design allows for only three lines of text before prompting readers to ‘see more’. The supported aspect ratio for images and videos will therefore also shrink – shortening to 4:5 from 2:3.

Paid Search Agency 90

Paid Search Agency Facebook Ads Mobile Advertising 90

ClickZ

JULY 31, 2019

On July 23, Map My Customers, a visual Customer Relationship Manager (CRM) platform designed to boost efficient field sales, said it had closed a US$2.6 million series A funding round, including investors such as Rubicon Ventures, Los Olas Ventures, and CoFounders Capital. Map My Customers uses geo-analytics and data visualization to provide location intelligence to field sales reps, helping them with lead generation, sales funnel visualization, and route optimization so that outside sales teams

Top of Funnel 85

Top of Funnel Efficiency CRM Enterprise Management 85

Sprout Social

JULY 31, 2019

Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. Read on to get our expert guide on the essentials you should focus on each week of your trial – we’ll take you from how you can easily make your first post in the Compose window and level up to diving into the insights

Ideal Customer Profiles 81

Ideal Customer Profiles Profiling Tagging Eye-Tracking 81

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SEMrush

JULY 31, 2019

There were some notable changes in Google‘s SERP experiments over the past two weeks. Foremost among them being its unannounced and to date, unexplained, “Maverick Update.“ Find out what has changed in the SERPs, Google Ads, and Google tools. Also, ever dreamed of your own YouTube Masthead ad? Now you can.find out how in the digest.

Google 79

Google Ads SERP Features 79

The Lead Agency

JULY 31, 2019

61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. What these marketers need to remember is that technical SEO is one of the most important elements of any B2B SEO strategy. Technical SEO is not as time-consuming as other SEO tactics like content, link building, and on-page optimisation, however, it is just as, if not more, important.

SEO 74

SEO CMS Development Marketing & Strategy Lead Scoring 74

Schubert B2B

JULY 31, 2019

The most effective and cost-efficient B2B marketing program is based in an integrated strategy in which all of your tactics seamlessly work together to capture the attention of your buyers. That same integrated approach is also important when determining how to disseminate your marketing messaging and content.

B2B Marketing 62

B2B Marketing B2B PR Marketing & Strategy 62

Heinz Marketing

JULY 31, 2019

By Lauren Dichter , Marketing Consultant at Heinz Marketing. Did you know that B2B selling is at its most complex right now? If you’re a seasoned professional, you’ve probably noticed the changing scene already. But for those sales professionals who are struggling and aren’t sure why, it could be because making a B2B sale today requires more consensus among buying committee members, which means decision cycles take longer than anticipated.

Top of Funnel 65

Top of Funnel B2B Sales Loyalty Marketing Prospects 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Science Review

JULY 31, 2019

Despite the growing importance of content, many content myths still persist in all shapes and sizes. In this article, Colleen Jones busts the most common ones.

Content 67

Content 67

BenchmarkONE

JULY 31, 2019

Your agency does amazing, creative work for your clients, right? You pride yourself on the team you’ve built and the lead-generating, eye-catching content you churn out on a day-to-day basis. No matter what a client throws at you, you’re able to spin it and sell it. So, why is self-promotion for your own agency so tricky? It’s so difficult sometimes to succinctly package how awesome you are.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Ad Agencies Marketing Strategy 63

BOP Design

JULY 31, 2019

While B2B sales are typically complicated, your website shouldn’t be (at least not to your user). Below are eight essential things every B2B website design must have: 1. Clear Navigation. Your website’s navigation is not the time to get creative with copy or design. The navigation is a utilitarian element and you want the user to easily find exactly what they are looking for (and quickly) through your main navigation. 2.

Design 56

Design Effectiveness B2B B2B Thought Leadership 56

SmartBug Media

JULY 31, 2019

When was the last time you reviewed your life science firm’s website for conversion optimizations or UX improvements? If you’re not sure where to start, here are three areas of opportunity I often see on life sciences company websites: 1. Convey Each Page’s Value with a Specific, Concise Headline. It’s hard to write a great webpage headline. And if you’re in the life sciences industry, the complexity of the product coupled with your fear of alienating anyone conspire and often lead to headlines

Marketing Websites 58

Marketing Websites Top of Funnel Click Rate Buyer Personas 58

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Adobe Experience Cloud Blog

JULY 31, 2019

As the axiom goes: “Make new friends, but keep the old. One is silver, the other gold.”. We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain.

Customer Satisfaction 49

Customer Satisfaction Gartner FAQ Thought Leadership 49

ActiveDEMAND

JULY 31, 2019

Most marketing agencies have heard of marketing automation and know roughly what it can do, but just haven’t got around to using it yet. It’s too bad because businesses that have deployed marketing automation say that it: Improved User Experience and Communication Relevance (59%). Executed Higher conversion rates (57%). Produced Better Quality Leads (55%).

Advertising Agencies 51

Advertising Agencies Paid Search Agency Marketing Automation Ad Agencies 51

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. This year, it is $1.86 – a 588 percent increase. This is not an anomaly. When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Today, advertisers in most industries pay $2.69 per click, and some extremely competitive keywords exceed $100 per click.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Conversica

JULY 31, 2019

By Stacy Milman. Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. These events provide Marketers and Sales teams with the opportunity to engage new prospects directly, interact with existing customers, and expand brand thought leadership through speaking sessions, analyst meetings, hands-on product demos and, of course, to learn and network with peers.

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

DivvyHQ

JULY 31, 2019

Collaboration is crucial for executing content marketing campaigns. Yet, if your team isn’t on the same page in knowing what's working and what's not, there may be conflict in reaching the right decisions on each campaign. Centralizing your analytics is a good place to start.

Analytics 40

Analytics Content Marketing Content Marketing 40

Metadata

JULY 31, 2019

In 2015, the average Facebook ad cost per click across all industries was $0.27. This year, it is $1.86 – a 588 percent increase. This is not an anomaly. When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Today, advertisers in most industries pay $2.69 per click, and some extremely competitive keywords exceed $100 per click.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

DivvyHQ

JULY 31, 2019

Collaboration is crucial for executing content marketing campaigns. Yet, if your team isn’t on the same page in knowing what's working and what's not, there may be conflict in reaching the right decisions on each campaign. Centralizing your analytics is a good place to start.

Analytics 40

Analytics Content Marketing Content Marketing 40