Tue.May 28, 2019

Manufacturing Industry Slow to Adopt Emerging Digital Marketing Software


Our research suggests manufacturers should be doing more to improve their digital marketing efforts, which presents a great opportunity to implement marketing automation software. Corporate Marketing Automation

Marketing: Your Secret Superpower for SaaS Customer Retention

Golden Spiral

Keeping customers is the most cost-effective way for B2B companies like yours to grow and thrive. A mere 5% increase in retention can increase company revenue by 25-95%. Your company’s efforts to retain customers should include the marketing team throughout the customer journey.

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Why should you opt-in for B2B Contextual Marketing?


One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. This is what contextual marketing is all about.

8 Tips to Set Up a Content Marketing Budget

Marketing Insider Group

You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Seven Tactics to Delete From Your Email Marketing NOW


By Kipp Bodnar. A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing , it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work. Image credit: ijmaki on Pixabay.

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B2B Social Media Strategies for 2019

KoMarketing Associates

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Let’s dig in: 1. Paid Social Media for B2B.

Using AI Subject Line and Copywriting Tools Successfully

Modern Marketing

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?”

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Is it Time to Add Chatbots to Your Demand Generation Engine?

The Point

Getting marketing done

Sales Lead Insights

I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Should You Publish Your Agency Rates on Your Website?


No business ever, in the entire history of pizza, has failed to have a set price for their goods. Pizza? Let’s back up. If you run a pizza shop, you have to charge your customers something for your ingredients.

Investigating the 4 SEO Mistakes Copywriters Frequently Make


Copywriting and SEO can’t be viewed as two separate endeavors. They’re closely connected, and you can’t be successful in one area without emphasizing the other. Unfortunately, a lot of copywriters either give SEO a half-hearted try, or they unknowingly make costly mistakes that limit their success.

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3 Tools to Energize Your Content Planning and Execution

Content Marketing Institute

If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any content plan actionable.

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The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 1)


In case you missed it, here is part 1 of the Sales Enablement Chronicles interview. For this edition of The Sales Enablement Chronicles: Insights from the Inside , I interviewed John Chinello , Director of Global Sales Enablement at Tealium.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Channel Management: 3 Ways Partner Portals Can Drive Sales

The Mx Group

The post Channel Management: 3 Ways Partner Portals Can Drive Sales appeared first on The Mx Group

Kapost Joins Upland Software


For nearly ten years, Kapost has pursued the mission of enabling its customers to speak in one consistent and compelling voice across all the touchpoints they provide in their customers’. The post Kapost Joins Upland Software appeared first on Kapost Blog.

Sales Lead Generation: 8 Tips to Sharpen Your Strategy


If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. And we have an unconventional stance on the subject. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better.

3 Ways to Get Buyers to Crush on Your Content


Buyers in nearly every industry are overwhelmed by the volume of content available to them. But with all those options at their fingertips, they still see few resources that are truly compelling and relevant to their needs. Creating buyer-focused content has never been more important.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Content Marketing Demystified: 5 Takeaways from Boulder Startup Week


Not long ago, I was lucky enough to serve as the moderator for a content marketing panel at Boulder’s annual Startup Week. The room full of marketers who braved the. The post Content Marketing Demystified: 5 Takeaways from Boulder Startup Week appeared first on Kapost Blog.

Weekly Wisdom with Ross Tavendale: Chrome Extensions for SEOs


If you are going to be in the SEO game, you have to pay attention to the latest and greatest Chrome extensions to keep up. In this video, I will review some needed, useful, and tactical extensions and plugins that will make your life easier. SEO Weekly Wisdom

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Is martech a threat to marketing jobs?


A new report has found that fear among marketers about their job security has increased between 2018 and 2019.

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs


What if you had a magic wand and could make any change you wanted on social media ? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

6 Product Management Practices to Apply to Your Content Marketing


Content strategy is a phrase that means a lot of different things to a lot of different people. For some, it’s a rigorous, drawn-out process that can take months to complete. For others, it’s a handful of slides. Or worse, whatever it takes for the client to sign off the annual retainer.

Keyword Research as We Know It Is Dead


This post examines why pages rank for multiple search terms and how keyword research must change to reflect this reality. The post Keyword Research as We Know It Is Dead appeared first on MarketMuse. Keyword Research

The Best Tweets from #SEMrushChat: Social Media to Grow Your Business


Last week, the #SEMrushchat topic was “Social Media to Grow Your Business“. I watched to see which tips our community contributed that I thought were unique and insightful, and I compiled the list for you. Check out the advice given and gain useful strategies you can put into place right now.

There’s Something Special About Being Together: Our 2019 Company Retreat


Given that we have team members based all over the globe, remote work is a big part of what we do.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.