Tue.May 28, 2019

Manufacturing Industry Slow to Adopt Emerging Digital Marketing Software

Act-On

Our research suggests manufacturers should be doing more to improve their digital marketing efforts, which presents a great opportunity to implement marketing automation software. Corporate Marketing Automation

Marketing: Your Secret Superpower for SaaS Customer Retention

Golden Spiral

Keeping customers is the most cost-effective way for B2B companies like yours to grow and thrive. A mere 5% increase in retention can increase company revenue by 25-95%. Your company’s efforts to retain customers should include the marketing team throughout the customer journey.

Cost 110

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Why should you opt-in for B2B Contextual Marketing?

Valasys

One of the primary goals for B2B marketers is sending the right message to the right people at the right time using the right channel. This is what contextual marketing is all about.

8 Tips to Set Up a Content Marketing Budget

Marketing Insider Group

You know content marketing is important. When you go to sell it to your partners, your lenders, or your C-suite, though, you need to have a solid content marketing budget in hand.

Budget 265

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Using AI Subject Line and Copywriting Tools Successfully

Modern Marketing

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?”

Tools 254

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Is it Time to Add Chatbots to Your Demand Generation Engine?

The Point

Getting marketing done

Sales Lead Insights

I think most business-to-business marketers should aim for “good enough” and “get it done” rather than aim for perfection when it comes to marketing to drive leads and sales.

Seven Tactics to Delete From Your Email Marketing NOW

Webbiquity

By Kipp Bodnar. A major culprit of the inbound marketing time-suck is email marketing. When doing email marketing , it’s easy to lift your head up from your computer and discover that you’ve reached the end of the day, but not the end of your work. Image credit: ijmaki on Pixabay.

B2B Social Media Strategies for 2019

KoMarketing Associates

Considering the second quarter of 2019 is about to come to an end, I thought it would be great to cover a few B2B social media strategies to help you boost your performance and give you some ideas to test through the end of the year. Let’s dig in: 1. Paid Social Media for B2B.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Weekly Wisdom with Ross Tavendale: Chrome Extensions for SEOs

SEMrush

If you are going to be in the SEO game, you have to pay attention to the latest and greatest Chrome extensions to keep up. In this video, I will review some needed, useful, and tactical extensions and plugins that will make your life easier. SEO Weekly Wisdom

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Should You Publish Your Agency Rates on Your Website?

Hatchbuck

No business ever, in the entire history of pizza, has failed to have a set price for their goods. Pizza? Let’s back up. If you run a pizza shop, you have to charge your customers something for your ingredients.

Investigating the 4 SEO Mistakes Copywriters Frequently Make

Scoop.it

Copywriting and SEO can’t be viewed as two separate endeavors. They’re closely connected, and you can’t be successful in one area without emphasizing the other. Unfortunately, a lot of copywriters either give SEO a half-hearted try, or they unknowingly make costly mistakes that limit their success.

SEO 99

The Best Tweets from #SEMrushChat: Social Media to Grow Your Business

SEMrush

Last week, the #SEMrushchat topic was “Social Media to Grow Your Business“. I watched to see which tips our community contributed that I thought were unique and insightful, and I compiled the list for you. Check out the advice given and gain useful strategies you can put into place right now.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Tools to Energize Your Content Planning and Execution

Content Marketing Institute

If you love planning, you should love action even more. To create a successful content marketing program, you need to have both. Yet too few companies do both well. Here are three tools that make any content plan actionable.

Plan 93

Kapost Joins Upland Software

Kapost

For nearly ten years, Kapost has pursued the mission of enabling its customers to speak in one consistent and compelling voice across all the touchpoints they provide in their customers’. The post Kapost Joins Upland Software appeared first on Kapost Blog.

The Sales Enablement Chronicles: Insights from the Inside (Q+A Interview, Part 1)

Seismic

In case you missed it, here is part 1 of the Sales Enablement Chronicles interview. For this edition of The Sales Enablement Chronicles: Insights from the Inside , I interviewed John Chinello , Director of Global Sales Enablement at Tealium.

Sales Lead Generation: 8 Tips to Sharpen Your Strategy

SnapApp

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. And we have an unconventional stance on the subject. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

3 Ways to Get Buyers to Crush on Your Content

Content4Demand

Buyers in nearly every industry are overwhelmed by the volume of content available to them. But with all those options at their fingertips, they still see few resources that are truly compelling and relevant to their needs. Creating buyer-focused content has never been more important.

Content Marketing Demystified: 5 Takeaways from Boulder Startup Week

Kapost

Not long ago, I was lucky enough to serve as the moderator for a content marketing panel at Boulder’s annual Startup Week. The room full of marketers who braved the. The post Content Marketing Demystified: 5 Takeaways from Boulder Startup Week appeared first on Kapost Blog.

Storytelling symbiosis and sustainable innovation

Integrated B2B

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships?

6 Product Management Practices to Apply to Your Content Marketing

Hubspot

Content strategy is a phrase that means a lot of different things to a lot of different people. For some, it’s a rigorous, drawn-out process that can take months to complete. For others, it’s a handful of slides. Or worse, whatever it takes for the client to sign off the annual retainer.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

What If Instagram Got Rid of Likes? Plus Even More Social Media What Ifs

Buffer

What if you had a magic wand and could make any change you wanted on social media ? Quite a question, right? Well, we dove into the many different what if scenarios — both real and imagined — that may shape social media in the months and years to come.

Is martech a threat to marketing jobs?

ClickZ

A new report has found that fear among marketers about their job security has increased between 2018 and 2019.

Interview: Hall and Partners’ Vanella Jackson and Richard Owen on The Importance of Connecting, Not Just Collecting, Data

Brandwatch Marketing

Interview

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Channel Management: 3 Ways Partner Portals Can Drive Sales

The Mx Group

The post Channel Management: 3 Ways Partner Portals Can Drive Sales appeared first on The Mx Group

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!