Tue.Feb 26, 2019

3 Ways to Measure the ROI of Your Podcast

Contently

As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years

Webbiquity

More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow.

Budget 232

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

Free Content Tools to Give Your B2B Content a Little Extra

KoMarketing Associates

Content marketing among B2B companies continues to grow, which means that it’s more competitive than ever to produce high-quality content that your target audience is going to be interested in. In niche industries, sometimes it was enough just to have new blog post coming out on your blog.

Tools 197

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Live Events Boost Your Content Marketing Strategy

Marketing Insider Group

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy.

More Trending

5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

Are inbound leads really leads? I believe the majority are not.

Sales Lead Insights

I think some of the information being touted by companies that have a stake in inbound marketing can be misleading. What I am talking about is the categorizing of all inbound inquiries as “leads.”. The post Are inbound leads really leads? I believe the majority are not.

Lead 130

Boost SEO With Skyscraper Content

Pearl Digital Marketing

It's not enough to rely on keyword research to fuel your SEO strategies anymore. You need to be creating content around content topics that your target audience wants to learn more about.

SEO 112

How to Use Twitter to Connect for Link-Building

Content Marketing Institute

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Lead Generation

B2B 102

10 Steps to a Successful SaaS Product Launch

Golden Spiral

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. In just about 120 minutes, the movie shows you Apple’s humble beginnings.

Want Your Marketing Team to Embrace AI? Prepare for These Challenges.

Content4Demand

When artificial intelligence (AI) first burst onto the marketing scene, there was a lot of noise surrounding its impact — and whether that impact would be positive or negative for organizations.

Best Free Sites for Stock Video Footage

Magisto

Free stock footage sites: Darefull. Pixabay. Depositphotos. Iris 32. Free 4K Timelapse. Shutterstock. Coverr.co. Dreamstime. 123RF. Pond 5. Can Stock Photo. Pexels. Stock Footage for Free. Clipstill. Videezy. Top 5 paid video footage sites: Shutterstock. GettyImages. Videohive. AdobeStock.

Sites 83

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Privacy Report 2020

Goolara

The second decade of the 21st century is shaping up to become known as The Privacy Decade.

The Biggest Mistakes You’re Making with Personalization

OneSpot

Brands have been personalizing their marketing for years, but that doesn’t mean they’re doing it right. With more and more businesses investing in personalization, they need the right strategy and technology to get meaningful results.

3 Ways Artificial Intelligence Is Changing Content Intelligence

Cortex

Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

How to Create a Podcast

Leading Results Rambings

We explained the benefits of creating a business podcast ; this blog tackles what goes into creating a podcast.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

YouTube SEO: How to Optimize Videos for YouTube Search in 2019

Hubspot

As recently as a decade ago, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines.

The 7 Words Or Less Exercise: How to Create a Perfect Tagline

ATAK Interactive

One of the all-time worst Google searches a company can type in is: “Best business taglines of all time” You’ll see all the self-congratulatory ad campaigns from years past: Just Do It, Think Different, A Diamond Lasts Forever , and my personal favorite – Betcha Can’t Eat Just One.

Words 78

What Is a Blog, & Why Should You Create One

Hubspot

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies.

Wiki 79

B2B Sales: Definition, Process, and Techniques

Outreach

What is B2B Sales? Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Become an SEO Expert, According to HubSpot’s SEO Team

Hubspot

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication.

SEO 79

Increase Your Sales KPIs through Better Customer Service

Albacross

Key performance indicators have been around longer than there’s been a name for it. They have to do with the process of measuring performance based on actions taken or processes put in place.

The Ultimate Guide to G Suite

Hubspot

As both an employee and small business owner, I adore G Suite. I’d consider it one of the best tools I have at my disposal, mainly because it’s so easy to use and incredibly multi-functional.

Are Freelancers Right For Your Agency? 9 Questions to Ask Yourself First

Hatchbuck

The freelance economy is booming. Statista estimates that over 50% of the workforce will be made up of freelancers eight years from now. With about 62 million freelancers in the U.S. alone, you can find a specialist in just about anything. Could your agency benefit from a Google ads administrator? What about a marketing automation or SEO consultant? The value of a freelancer goes beyond the power of harnessing their niche expertise.

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.