Contently
FEBRUARY 26, 2019
As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ?
Webbiquity
FEBRUARY 26, 2019
More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow. Understanding where your competitors are allocating their spending and how your efforts should evolve as your firm’s revenue increases is vital to your marketing success.
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Marketing Insider Group
FEBRUARY 26, 2019
Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy. This does not have to be a figment of your imagination as live events are quickly becoming a top marketing priority for businesses. In […]. The post How Live Events Boost Your Content Marketing Strategy appeared first on Marketing Insider Group.
Pearl Digital Marketing
FEBRUARY 26, 2019
It's not enough to rely on keyword research to fuel your SEO strategies anymore. You need to be creating content around content topics that your target audience wants to learn more about. As you create this content, you're naturally going to include keywords and search queries that your audience is searching for. In this blog, we'll take a look at a specific content creation strategy designed to boost SEO - skyscraper content.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
FEBRUARY 26, 2019
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
FEBRUARY 26, 2019
A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. When we talk about B2C companies, we’re talking about those selling directly to consumers, while B2B companies sell to other businesses. Despite the advantages of social media marketing, […].
Emplifi
FEBRUARY 26, 2019
“When is the best time to post on social media?”The short answer is: whenever your audience is most active and therefore most likely to see and engage with your content.But in reality, it’s a big question. One that needs to be broken down a little more. There is no “best time” to post on social media as a whole. Instead, you need to think smaller. Ask yourself when is the best time to post on Facebook?
Content Marketing Institute
FEBRUARY 26, 2019
How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading → The post How to Use Twitter to Connect for Link-Building appeared first on Content Marketing Institute.
Hubspot
FEBRUARY 26, 2019
Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication. As he progressed through his career, Braden pivoted to content marketing, where he worked as an editor at a SaaS company and then as a content manager at the world’s largest environmental services firm.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ATAK Interactive
FEBRUARY 26, 2019
One of the all-time worst Google searches a company can type in is: “Best business taglines of all time” You’ll see all the self-congratulatory ad campaigns from years past: Just Do It, Think Different, A Diamond Lasts Forever , and my personal favorite – Betcha Can’t Eat Just One. We celebrate these taglines because they are engrained in our minds as commercials from the past.
Hubspot
FEBRUARY 26, 2019
Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. In fact, if you're reading this, guess what? You're on a blog. (Very meta, I know.). If your business doesn't have a blog, you might want to reconsider -- B2B marketers who use blogs receive 67% more leads than those who do not, and blogs h
Golden Spiral
FEBRUARY 26, 2019
The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. In just about 120 minutes, the movie shows you Apple’s humble beginnings. You’ll discover what it takes to see into the future, identify a gap and fill it with something new and exciting, even when everyone tells you it’s a bad idea.
SEMrush
FEBRUARY 26, 2019
Having a hard time with LinkedIn ads? Need a better return? Get step-by-step-advanced tips for setting up LinkedIn Ads by AJ Wilcox in our Weekly Wisdom video. AJ is going to show you how to deeply segment the audience you need to reach. This video is your opportunity to see how the experts make the most of LinkedIn Ads.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Bannersnack
FEBRUARY 26, 2019
Cherry-picked modern fonts for all your marketing needs After we published our first article on fonts, The Finest 50 Hand Lettering Fonts, many of our readers reached out to us to show their gratitude for putting together a list of recommended fonts. So we decided to do a follow-up and give you a list of […].
ATAK Interactive
FEBRUARY 26, 2019
One of the all-time worst Google searches a company can type in is: “Best business taglines of all time” You’ll see all the self-congratulatory ad campaigns from years past: Just Do It, Think Different, A Diamond Lasts Forever , and my personal favorite – Betcha Can’t Eat Just One. We celebrate these taglines because they are engrained in our minds as commercials from the past.
Leading Results Rambings
FEBRUARY 26, 2019
We explained the benefits of creating a business podcast ; this blog tackles what goes into creating a podcast. Hosting a podcast isn’t easy – in addition to equipment (another blog for another time), it requires practice, smart planning, knowledge about your intended audience, and a strong sense of self. After you’ve chosen your podcast’s topic and direction (which could also be its own blog), consider these six things as you plan each episode.
EveryoneSocial
FEBRUARY 26, 2019
Below, you’ll learn how to amplify your B2B content marketing strategy to help you grow your company’s reach, drive more quality leads, and boost web traffic. You’ve probably come across discussions as to whether content marketing is a waste of time in the current climate of the internet. And many of the critics say content is too crowded or it takes too much time to produce quality results.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
BenchmarkONE
FEBRUARY 26, 2019
The freelance economy is booming. Statista estimates that over 50% of the workforce will be made up of freelancers eight years from now. With about 62 million freelancers in the U.S. alone, you can find a specialist in just about anything. Could your agency benefit from a Google ads administrator? What about a marketing automation or SEO consultant?
Cortex
FEBRUARY 26, 2019
Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through.
Content4Demand
FEBRUARY 26, 2019
When artificial intelligence (AI) first burst onto the marketing scene, there was a lot of noise surrounding its impact — and whether that impact would be positive or negative for organizations. Now that practical use cases have been shared more widely and myths surrounding the “robot takeover” have been debunked, organizations have become more eager to embrace AI themselves.
Outreach
FEBRUARY 26, 2019
What is B2B Sales? Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses. Common examples of B2B relationships include: Organizations that provide professional services (e.g. market research) + companies that use such services to support their business goals.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
ATAK Interactive
FEBRUARY 26, 2019
One of the all-time worst Google searches a company can type in is: “Best business taglines of all time” You’ll see all the self-congratulatory ad campaigns from years past: Just Do It, Think Different, A Diamond Lasts Forever , and my personal favorite – Betcha Can’t Eat Just One. We celebrate these taglines because they are engrained in our minds as commercials from the past.
Albacross
FEBRUARY 26, 2019
Key performance indicators have been around longer than there’s been a name for it. They have to do with the process of measuring performance based on actions taken or processes put in place. As with any aspect of the production or sales process, there is no one set of KPI factors that work ideally in every situation. There are, however, some basics that are likely to be in the mix of any KPI evaluation for sales performances.
DemandBase
FEBRUARY 26, 2019
It has almost been a year since the inception of the Women in B2B Network, and what a year it has been! From starting the network in the UK and bringing it stateside; we’ve held multiple events over the course of the year focused on empowering and supporting women in the workplace. To give everyone a better understanding on the evolution of the network, I sat down with my colleague Leanne Chescoe who helped form and grow the network.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Moz
FEBRUARY 26, 2019
Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions.
Salesforce Marketing Cloud
FEBRUARY 26, 2019
For the last five years, Evergage has conducted an annual study in conjunction with Researchscape International to examine organizations’ perceptions, usage levels and future plans around personalization.
Valasys
FEBRUARY 26, 2019
Marketers need to look for smarter and more proactive methods to generate leads using their customer relationship management (CRM) systems, they already have in place, as these leads have a higher potential to convert. The sales team uses this technology to track leads, deals, and opportunities. Some marketing departments also use CRM to track programs and for sending emails.
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