Tue.Feb 26, 2019

3 Ways to Measure the ROI of Your Podcast


As a podcast aficionado, I’m grateful that so many creators have found sustainable ways to develop their shows. By virtue of being cheap to make and free to enjoy, podcasts typically don’t use up too much time on ads. Even branded podcasts are geared toward an entertaining listener experience, and brand awareness takes a backseat. So, how do producers measure and prove podcast ROI ? I’ve hosted my own podcast for a year and a half now, and our ROI model is pretty rare.

How Your Competitors Will Shift Their Digital Marketing Strategy in the Next Two Years


More than half of companies with revenue under $50 million already spend the majority of their marketing dollars online. And roughly 70% plan to increase the share of budget devoted to digital marketing over the next two years. But the channels they focus on change as their companies grow.

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5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

How to Use Segmentation and Automated Programs for Better Results


Segmenting the various audiences your organization is attempting to attract into distinct buckets allows you to provide more targeted messaging to a more expecting, willing, and engaged audience. Account-Based Marketing

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How Live Events Boost Your Content Marketing Strategy

Marketing Insider Group

Imagine the impact on your business if you were able to meet with your target audience in person, develop real life connections, and as a result propel your content marketing strategy.

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5 Reasons B2B Companies Should Use Social Media Marketing

Marketing Insider Group

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration.

Only B2B - Untitled Article

Only B2B

The post appeared first on ONLY B2B. blogs Lead Generation

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Boost SEO With Skyscraper Content

Pearl Digital Marketing

It's not enough to rely on keyword research to fuel your SEO strategies anymore. You need to be creating content around content topics that your target audience wants to learn more about.

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Free Content Tools to Give Your B2B Content a Little Extra

KoMarketing Associates

Content marketing among B2B companies continues to grow, which means that it’s more competitive than ever to produce high-quality content that your target audience is going to be interested in. In niche industries, sometimes it was enough just to have new blog post coming out on your blog.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Use Twitter to Connect for Link-Building

Content Marketing Institute

How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer.

10 Steps to a Successful SaaS Product Launch

Golden Spiral

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. In just about 120 minutes, the movie shows you Apple’s humble beginnings.

Weekly Wisdom with AJ Wilcox: Advanced Targeting on LinkedIn Ads


Having a hard time with LinkedIn ads? Need a better return? Get step-by-step-advanced tips for setting up LinkedIn Ads by AJ Wilcox in our Weekly Wisdom video. AJ is going to show you how to deeply segment the audience you need to reach.

Want Your Marketing Team to Embrace AI? Prepare for These Challenges.


When artificial intelligence (AI) first burst onto the marketing scene, there was a lot of noise surrounding its impact — and whether that impact would be positive or negative for organizations.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Best Free Sites for Stock Video Footage


Free stock footage sites: Darefull. Pixabay. Depositphotos. Iris 32. Free 4K Timelapse. Shutterstock. Coverr.co. Dreamstime. 123RF. Pond 5. Can Stock Photo. Pexels. Stock Footage for Free. Clipstill. Videezy. Top 5 paid video footage sites: Shutterstock. GettyImages. Videohive. AdobeStock.

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The Biggest Mistakes You’re Making with Personalization


Brands have been personalizing their marketing for years, but that doesn’t mean they’re doing it right. With more and more businesses investing in personalization, they need the right strategy and technology to get meaningful results.

Privacy Report 2020


The second decade of the 21st century is shaping up to become known as The Privacy Decade.

3 Ways Artificial Intelligence Is Changing Content Intelligence


Let's face it- marketing can be overwhelming. What draws someone to something? In the digital world, there is an immense amount of data that human beings can’t even hope to sort through. Artificial Intelligence Content Intelligence Tech

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How to Create a Podcast

Leading Results Rambings

We explained the benefits of creating a business podcast ; this blog tackles what goes into creating a podcast.

What Is a Blog, & Why Should You Create One


Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies.

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B2B Sales: Definition, Process, and Techniques


What is B2B Sales? Business-to-business (B2B) describes a relationship, situation, or marketplace between one business entity and another. A B2B company is one whose target customers are other businesses.

How to Become an SEO Expert, According to HubSpot’s SEO Team


Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. In college, he studied Writing & Rhetoric, which helped him land his first job as a copy editor at a B2B trade publication.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Only B2B - Untitled Article

Only B2B

Subscribe for blog. The post appeared first on ONLY B2B. blogs Lead Generation

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Do You Run Your Digital Programs, or Do They Run You?


Regardless of title or industry, one thing is certain: if you’re responsible for digital media management, you are probably in a world of hurt. Just a few factors that are possibly causing you pain: • Content that doesn’t resonate with your target audience.

Increase Your Sales KPIs through Better Customer Service


Key performance indicators have been around longer than there’s been a name for it. They have to do with the process of measuring performance based on actions taken or processes put in place.

Are Freelancers Right For Your Agency? 9 Questions to Ask Yourself First


The freelance economy is booming. Statista estimates that over 50% of the workforce will be made up of freelancers eight years from now. With about 62 million freelancers in the U.S. alone, you can find a specialist in just about anything. Could your agency benefit from a Google ads administrator? What about a marketing automation or SEO consultant? The value of a freelancer goes beyond the power of harnessing their niche expertise.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!