Mon.Dec 02, 2019

Where is B2B marketing headed in 2020? 7 predictions


Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. This year, my predictions range from retention to robots. I welcome your feedback! A move from the “funnel” to the “relationship.”

How to Promote Content on a Shoestring Budget


Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding it's reach and influence, with little to no advertising budget.

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45 Most Clickable Email Subject Lines for 2019

Outbound Engine

Email marketing is an important piece of any marketing strategy. And like all marketing strategies, the elements should be revisited regularly. That’s why every year we look back at our top performing email subject lines. Here’s a list of the 45 most clickable subject lines for 2019.

Kick Scrooge to the Curb to Make Your Holiday Marketing Numbers Soar

Marketing Insider Group

It’s time to start thinking about your holiday marketing campaign. No matter what your business, there’s always a way to work in a little holiday cheer into your end-of-year marketing. There’s one character, though, you don’t want to creep through. Scrooge.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

More Effective Targeting With Intent Data In SDR Workflow


What intent data is and how we are using it to speak effectively with our prospects about their pains, concerns and needs — and drive more meetings and sales as a result

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More Trending

The Demand-Gen Content Investment: Good to Great? [New Research]

Content Marketing Institute

Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research. Continue reading → The post The Demand-Gen Content Investment: Good to Great?

7 Books That’ll Turn Your Marketing Team Into Better Storytellers


It’s Cyber Monday, which is an extremely strange thing to type since Black Friday deals now start in mid-November. The “cyberweb” is an invisible membrane that blankets every moment of our waking lives, and somehow, it is already December 2.

50+ Powerful SEO Statistics That Will Help You Boost Traffic to Your Site


Are you looking for the latest SEO statistics ? We know, the world of SEO can be confusing. SEO is constantly changing and it can be hard to figure out what areas of SEO your business needs to focus on, which can sometimes make SEO statistics seem like just a bunch of numbers.

How to Leverage Email at Every Stage of the Marketing Funnel


Brands and publishers looking to grow, understand, and retain their audiences should have one channel at the top of their list: email. It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. Think about it.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

VC-Funded Danger: What MarTech Buyers Can Learn from the WeWork Collapse


Forty-seven billion dollars. Such was the valuation of WeWork just months ago. “How do you change the world?” ” founder and CEO Adam Neumann asked at the time. “Bring people together. Where.

How to Use Social Media for Small Business: 11 Simple Tips


Nearly three-quarters of American adults use social media—making it a critical part of any business strategy. Indeed, social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet.

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020


I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. He laughed as he tried to climb up the slide instead of going down, and he skipped the paved walkway in favor of the large field of grass leading back to my car.

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What Is Category Design in Marketing (And Why Is It an Important Strategy)?

Single Grain

Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Using customer lifetime value (CLV) for ecommerce success


30-second summary: Focusing on CLV as a topline metric has a significant impact on a company’s bottom line. Despite this, one UK study found that only 34% of marketers surveyed were aware of the term “customer lifetime value” and its implications.

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays


The holidays can be a magical time of the year when you're surrounded by family, friends, good food, great parties, and fun traditions. If you're a manager, you might be excited to get some much-needed rest and relaxation or family time.

Send Marketing Messages That Give Your Leads What They’re Searching For


Do you sometimes feel as though your marketing budget is not producing the high-quality leads your business needs? Crafting and executing a great marketing campaign takes a large investment of time and resources, and it’s crucial for this investment to pay off.

Streamline Lead Qualification with Technology Intelligence

HG Data

Lead qualification is the process of determining whether an account fits your ideal customer profile (ICP). It enables your sales teams to score and prioritize accounts so that they focus on those with high propensities to buy.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Send Marketing Messages That Give Your Leads What They’re Searching For


Do you sometimes feel as though your marketing budget is not producing the high-quality leads your business needs? Crafting and executing a great marketing campaign takes a large investment of time and resources, and it’s crucial for this investment to pay off.

4 Steps for Building the Sales Pipeline of Startups and Small Businesses


If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline.

3 Emerging Marketing Technologies to Consider for Your 2020 Marketing Plan


Believe it or not, 2019 is already drawing to a close. The fourth quarter is officially in full swing, the holidays around the corner, and marketers and entrepreneurs are working tirelessly around-the-clock to try and close new business to reach sales and marketing numbers by the end of the year.

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Sales Pipeline Radio, Episode 187: Q & A with Bethany Fagan @bchrisman11

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Five fascinating ways AI is changing advertising


30-second summary: The growth of connected devices and smart TVs is skyrocketing. With that change comes AI allowing for more targeted, relevant programming that promises to improve audience experiences. Having a script written by AI based on communication goals and backed by more data than humanly feasible to produce in a short time-frame can prove helpful to creatives who ultimately have the final say about what people want to watch.

Marketo Champion Karan Hari Quadrupled His Income


Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary?

Decrypting the B2B Sales: Enterprise vs SMB

Unbound B2B

Introduction. The SMB selling process is very different from enterprise selling. That is a very important distinction for anyone who wants to venture into b2b sales. A common notion among business people and novice sales people is that enterprises are just scaled-up versions of small businesses, or vice-versa. But this couldn’t be farther from the truth. SMBs and enterprises have different characteristics, distinct priorities, unique clientele, different needs and pain points.

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ATV’s 2020 Outlook: Agency And Platform Execs Weigh In


With 2020 fast approaching, here’s a roundup of thoughts about the big opportunities and challenges for ATV/OTT and video in the year ahead, from executives from leading agencies and platforms. “In In 2020, we’ll see a more symbiotic relationship between traditional TV and OTT. With many digital vendors integrating with Vizio and/or Inscape, they are gaining access to viewership data across Vizio’s user base. However, this still leaves out a large portion of the market.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!