Mon.Dec 02, 2019

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Where is B2B marketing headed in 2020? 7 predictions

Biznology

Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying.

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How to Promote Content on a Shoestring Budget

DivvyHQ

Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding it's reach and influence, with little to no advertising budget.

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45 Most Clickable Email Subject Lines for 2019

Outbound Engine

Email marketing is an important piece of any marketing strategy. And like all marketing strategies, the elements should be revisited regularly. That’s why every year we look back at our top performing email subject lines. Here’s a list of the 45 most clickable subject lines for 2019. Top-performing emails for real estate. 1. What you need to know about the spring housing market. 2.

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7 Books That’ll Turn Your Marketing Team Into Better Storytellers

Contently

It’s Cyber Monday, which is an extremely strange thing to type since Black Friday deals now start in mid-November. The “cyberweb” is an invisible membrane that blankets every moment of our waking lives, and somehow, it is already December 2. But as marketers, we are good capitalists. And as good capitalists, we must buy things for our teams.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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More Effective Targeting With Intent Data In SDR Workflow

Lattice

What intent data is and how we are using it to speak effectively with our prospects about their pains, concerns and needs — and drive more meetings and sales as a result.

More Trending

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How to Leverage Email at Every Stage of the Marketing Funnel

Liveintent

Brands and publishers looking to grow, understand, and retain their audiences should have one channel at the top of their list: email. It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. Think about it. As consumers, email helps us stay up-to date with information from work, family, news outlets, and our favorite brands.

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3 Emerging Marketing Technologies to Consider for Your 2020 Marketing Plan

ClearVoice

Believe it or not, 2019 is already drawing to a close. The fourth quarter is officially in full swing, the holidays around the corner, and marketers and entrepreneurs are working tirelessly around-the-clock to try and close new business to reach sales and marketing numbers by the end of the year. Additionally, marketers and entrepreneurs are considering their business plans and strategies for 2020.

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The Demand-Gen Content Investment: Good to Great? [New Research]

Content Marketing Institute

Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research. Continue reading → The post The Demand-Gen Content Investment: Good to Great? [New Research] appeared first on Content Marketing Institute.

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Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

Hubspot

I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. He laughed as he tried to climb up the slide instead of going down, and he skipped the paved walkway in favor of the large field of grass leading back to my car. It suddenly struck me that park designers are really smart people, because they manage to entertain children of all ages for hours at a time.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Promote Content on a Shoestring Budget

DivvyHQ

Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding it's reach and influence, with little to no advertising budget.

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5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

Hubspot

The holidays can be a magical time of the year when you're surrounded by family, friends, good food, great parties, and fun traditions. If you're a manager, you might be excited to get some much-needed rest and relaxation or family time. But, at the same time, you might be wondering how you're going to wrap up all your end-of-year projects while you and your team's minds start to wander off with holiday cheer.

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VC-Funded Danger: What MarTech Buyers Can Learn from the WeWork Collapse

Kapost

Forty-seven billion dollars. Such was the valuation of WeWork just months ago. “How do you change the world?” founder and CEO Adam Neumann asked at the time. “Bring people together. Where. The post VC-Funded Danger: What MarTech Buyers Can Learn from the WeWork Collapse appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

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Using customer lifetime value (CLV) for ecommerce success

ClickZ

30-second summary: Focusing on CLV as a topline metric has a significant impact on a company’s bottom line. Despite this, one UK study found that only 34% of marketers surveyed were aware of the term “customer lifetime value” and its implications. In order to make use of the wealth of data that’s been collected, you need a CLV model that utilizes machine learning methods to make predictions.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Send Marketing Messages That Give Your Leads What They’re Searching For

Ontraport

Do you sometimes feel as though your marketing budget is not producing the high-quality leads your business needs? Crafting and executing a great marketing campaign takes a large investment of time and resources, and it’s crucial for this investment to pay off. It’s frustrating to keep investing in a marketing strategy that doesn’t produce reliable results.

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Brand Trust is a Driving Factor for Two-Thirds of Consumers

Porch Group Media

Brand Trust is a Driving Factor for Two-Thirds of Consumers. Brand loyalty is no longer just about good prices or good quality. Brand trust is playing an increasingly important role. In research by Accenture, two-thirds of people (66%) say they are attracted to brands because a brand “does what it says it will do and delivers on its promise.”. In research by CMO Council and Cheetah Digital, 24% of CMOs define customer loyalty as “establishing a level of trust and connection that inextricably ti

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Five fascinating ways AI is changing advertising

ClickZ

30-second summary: The growth of connected devices and smart TVs is skyrocketing. With that change comes AI allowing for more targeted, relevant programming that promises to improve audience experiences. Having a script written by AI based on communication goals and backed by more data than humanly feasible to produce in a short time-frame can prove helpful to creatives who ultimately have the final say about what people want to watch.

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Direct mail – an award-winning B2B channel

Really B2B

We all live in a digital world. We join video conferences from our phones, receive text messages on smart watches, and read emails on tablets – it couldn’t be more convenient. However, if we put our ‘marketer’ hats on, this narrative changes slightly. What we’ve got now is an audience that’s bombarded with ads and communications on a daily basis, a variety of barriers (like spam filters), and a degree of apathy towards marketing that’s difficult to overcome.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Tips to Incentivize Holiday Shoppers with Rebate Programs

Martech Advisor

To get a competitive edge and drive sales this holiday season, a rebate is one of the most effective ways to both attract customers and encourage spending, says, CEO and Founder, Berkeley Payment. When temperatures dip, holiday cookies appear in the breakroom and every grocery store in town seems to blare Wham’s Last Christmas on repeat , it can only mean one thing -- the holiday shopping season is upon us.

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How to Promote Content on a Shoestring Budget

DivvyHQ

Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding it's reach and influence, with little to no advertising budget.

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 3 Ways to Break Your Survey Addiction

Martech Advisor

This article examines how customer experience professionals can stop over asking for customer feedback. Readers will learn how to connect their data, collect only the essential insights and focus on building meaningful connections to drive real business change, Claire Sporton, SVP of Customer Experience Innovation, Confirmit. If you work in customer experience (CX), you’re probably a bit of an information junkie when it comes to what customers think of your company.

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Send Marketing Messages That Give Your Leads What They’re Searching For

Ontraport

Do you sometimes feel as though your marketing budget is not producing the high-quality leads your business needs? Crafting and executing a great marketing campaign takes a large investment of time and resources, and it’s crucial for this investment to pay off. It’s frustrating to keep investing in a marketing strategy that doesn’t produce reliable results.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Employee Spotlight: Fallon Harrigan, Senior Accountant

Madison Logic

Fallon Harrigan is a Senior Accountant here at Madison Logic. Fallon has been an asset to Madison Logic team for the past 10 months, and she has great insight into what it is like to work on the Finance team. What drew you to Madison Logic? When did you know that ML was the right. The post Employee Spotlight: Fallon Harrigan, Senior Accountant appeared first on Madison Logic Blog.

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Content Engagement: What Is It, and How Do You Measure It?

PureB2B

The post Content Engagement: What Is It, and How Do You Measure It? appeared first on DemandScience.

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45 Ideas for Real-Time Polling Questions in Your Event App

Attendify

Real-time polling is to event apps what icing is to cake: maybe not 100 percent necessary, but it makes things turn out so much better. From the event planner’s point of view, leveraging a real-time polling feature naturally encourages attendee app adoption and engagement. Doing so during sessions can help encourage speaker interactions with the audience in a controlled manner.

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ATV’s 2020 Outlook: Agency And Platform Execs Weigh In

Digilant

With 2020 fast approaching, here’s a roundup of thoughts about the big opportunities and challenges for ATV/OTT and video in the year ahead, from executives from leading agencies and platforms. “In 2020, we’ll see a more symbiotic relationship between traditional TV and OTT. With many digital vendors integrating with Vizio and/or Inscape, they are gaining access to viewership data across Vizio’s user base.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Customer Success:Paycor

SWZD

Content syndication best ToFu program for 2X ROI and 58% higher average deal size.

ROI 48
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ATV’s 2020 Outlook: Agency And Platform Execs Weigh In

Digilant

With 2020 fast approaching, here’s a roundup of thoughts about the big opportunities and challenges for ATV/OTT and video in the year ahead, from executives from leading agencies and platforms. “In 2020, we’ll see a more symbiotic relationship between traditional TV and OTT. With many digital vendors integrating with Vizio and/or Inscape, they are gaining access to viewership data across Vizio’s user base.

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Customer Success:Paycor

SWZD

Content syndication best ToFu program for 2X ROI and 58% higher average deal size.

ROI 48