Mon.Dec 02, 2019

Where is B2B marketing headed in 2020? 7 predictions

Biznology

Forecasting the future is a dangerous but irresistible practice for observers like myself. So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. Just don’t look at my predictions from last year to check my record for accuracy, please. “My My crystal ball is on back order,” as B2B database expert Bernice Grossman is fond of saying. This year, my predictions range from retention to robots. I welcome your feedback! A move from the “funnel” to the “relationship.”

How to Promote Content on a Shoestring Budget

DivvyHQ

Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding it's reach and influence, with little to no advertising budget.

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45 Most Clickable Email Subject Lines for 2019

Outbound Engine

Email marketing is an important piece of any marketing strategy. And like all marketing strategies, the elements should be revisited regularly. That’s why every year we look back at our top performing email subject lines. Here’s a list of the 45 most clickable subject lines for 2019.

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7 Books That’ll Turn Your Marketing Team Into Better Storytellers

Contently

It’s Cyber Monday, which is an extremely strange thing to type since Black Friday deals now start in mid-November. The “cyberweb” is an invisible membrane that blankets every moment of our waking lives, and somehow, it is already December 2.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

What Do Email Marketers Need to Know About Subject Line Optimization?

Modern Marketing

Your subject line has the greatest impact on the success of your email campaigns. If no one opens your message, no one will click on your call to action, read your content, or engage with your brand in a meaningful way.

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More Effective Targeting With Intent Data In SDR Workflow

Lattice

What intent data is and how we are using it to speak effectively with our prospects about their pains, concerns and needs — and drive more meetings and sales as a result

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3 Emerging Marketing Technologies to Consider for Your 2020 Marketing Plan

ClearVoice

Believe it or not, 2019 is already drawing to a close. The fourth quarter is officially in full swing, the holidays around the corner, and marketers and entrepreneurs are working tirelessly around-the-clock to try and close new business to reach sales and marketing numbers by the end of the year.

How to Leverage Email at Every Stage of the Marketing Funnel

Liveintent

Brands and publishers looking to grow, understand, and retain their audiences should have one channel at the top of their list: email. It remains the most powerful way to reach target audiences, and is the go-to platform for both customers and marketers. Think about it.

The Demand-Gen Content Investment: Good to Great? [New Research]

Content Marketing Institute

Have demand-generation marketers moved their content marketing from good to great in the past year? See for yourself in CMI’s 2019 demand-generation research. Continue reading → The post The Demand-Gen Content Investment: Good to Great?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

4 Steps for Building the Sales Pipeline of Startups and Small Businesses

Zoominfo

If you’re at a small company or startup, you probably are impressed by the highly sophisticated and advanced techniques that your peers at large companies use for building sales lead pipeline.

Beyond the Editorial Calendar: New Rules of Content Strategy for 2020

Hubspot

I was playing with my nephew at the park recently, watching him run from the swings to the jungle gym to the slide. He laughed as he tried to climb up the slide instead of going down, and he skipped the paved walkway in favor of the large field of grass leading back to my car.

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Streamline Lead Qualification with Technology Intelligence

HG Data

Lead qualification is the process of determining whether an account fits your ideal customer profile (ICP). It enables your sales teams to score and prioritize accounts so that they focus on those with high propensities to buy.

What Is Category Design in Marketing (And Why Is It an Important Strategy)?

Single Grain

Traditional marketing has been evolving so fast in the last couple of years. Nowadays, it’s not about beating everyone else at the game – it’s about creating your own game. This relatively new marketing strategy is known as category design.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Marketo Champion Karan Hari Quadrupled His Income

Marketo

Are you a marketing professional interested in developing your leadership presence, becoming a sought-after speaker, building a quality network, getting promoted, and multiplying your salary?

Using customer lifetime value (CLV) for ecommerce success

ClickZ

30-second summary: Focusing on CLV as a topline metric has a significant impact on a company’s bottom line. Despite this, one UK study found that only 34% of marketers surveyed were aware of the term “customer lifetime value” and its implications.

VC-Funded Danger: What MarTech Buyers Can Learn from the WeWork Collapse

Kapost

Forty-seven billion dollars. Such was the valuation of WeWork just months ago. “How do you change the world?” ” founder and CEO Adam Neumann asked at the time. “Bring people together. Where.

Five fascinating ways AI is changing advertising

ClickZ

30-second summary: The growth of connected devices and smart TVs is skyrocketing. With that change comes AI allowing for more targeted, relevant programming that promises to improve audience experiences. Having a script written by AI based on communication goals and backed by more data than humanly feasible to produce in a short time-frame can prove helpful to creatives who ultimately have the final say about what people want to watch.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Send Marketing Messages That Give Your Leads What They’re Searching For

Ontraport

Do you sometimes feel as though your marketing budget is not producing the high-quality leads your business needs? Crafting and executing a great marketing campaign takes a large investment of time and resources, and it’s crucial for this investment to pay off.

50+ Powerful SEO Statistics That Will Help You Boost Traffic to Your Site

Optinmonster

Are you looking for the latest SEO statistics ? We know, the world of SEO can be confusing. SEO is constantly changing and it can be hard to figure out what areas of SEO your business needs to focus on, which can sometimes make SEO statistics seem like just a bunch of numbers.

5 Ways HubSpot Managers Keep Teams Motivated Before the Holidays

Hubspot

The holidays can be a magical time of the year when you're surrounded by family, friends, good food, great parties, and fun traditions. If you're a manager, you might be excited to get some much-needed rest and relaxation or family time.

Decrypting the B2B Sales: Enterprise vs SMB

Unbound B2B

Introduction. The SMB selling process is very different from enterprise selling. That is a very important distinction for anyone who wants to venture into b2b sales. A common notion among business people and novice sales people is that enterprises are just scaled-up versions of small businesses, or vice-versa. But this couldn’t be farther from the truth. SMBs and enterprises have different characteristics, distinct priorities, unique clientele, different needs and pain points.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Promote Content on a Shoestring Budget

DivvyHQ

Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding it's reach and influence, with little to no advertising budget.

Send Marketing Messages That Give Your Leads What They’re Searching For

Ontraport

Do you sometimes feel as though your marketing budget is not producing the high-quality leads your business needs? Crafting and executing a great marketing campaign takes a large investment of time and resources, and it’s crucial for this investment to pay off.

How to Promote Content on a Shoestring Budget

DivvyHQ

Since most of us don't have an unlimited budget for content marketing, let's look at how to promote content, expanding it's reach and influence, with little to no advertising budget.

Sales Pipeline Radio, Episode 187: Q & A with Bethany Fagan @bchrisman11

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.