Fri.Jun 15, 2018

React Faster to Your Leads to Increase Your ROI

Sales Lead Insights

You’ve got calls to action and contact forms on your website, and perhaps you’re investing in pay-per-click ad campaigns. But how quickly do you respond to these inquiries? Speed could make a difference in your bottom line.

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Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

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3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches.

Weekend Reading: “The Fun Formula” by Joel Comm

Marketing Insider Group

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work. Have you ever noticed that when you’ve been successful at something you were also having fun?

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Five Ways to Grow Revenue (and Lower Cost)

ViewPoint

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it. Companies that execute this strategy more effectively than the competition will grow faster, more profitably—and individuals responsible for these achievements will be rewarded.

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Why Integration is Key to a Successful Martech Stack

Reachforce

As discussed in our post on the 2018 martech landscape , there has been a recent surge in platforms built to better integrate your martech stack. As marketing technology becomes more affordable — and thereby more accessible to businesses of all sizes — the demand for solutions that enable various tools to “talk” with one another has become a basic requirement for a successful martech stack. marketing data

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More Trending

Only B2B - Untitled Article

Only B2B

How Graphics and UI can Generate More Leads Think about it for a second. What do you remember from the last website or blog you visited (except for. The post appeared first on ONLY B2B. blogs B2B Lead Generation graphics Leads UI user interface

AcuityAds Acquires ADman Media, aims to Capture a Larger Share of the Hispanic Advertising Market

Acuity

Today we announced the closing of our Adman Media acquisition. This exciting addition to our technology family comes at an important time in our company’s history. You might remember that we joined the Portada Council of the Americas, which was launched during Portada Miami back in April.

8 Ways to Make Your Website More User-Friendly

Modern B2B Marketing

Websites have evolved into something so much more than just text and information on a page. Users today expect your website to entertain them, deliver quality and offer an intuitive, comfortable overall experience.

How to Change Your YouTube Name

Hubspot

Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

A Mashup of Recent Adtech/Martech News In 2 Minutes

Liveintent

We’re back with a brand new episode this week, and excited to announce that new LiveIntentionals are coming your way (finally). In the meantime, here’s a quick overview of what’s been happening over the past few months in the world of Facebook, GDPR, Google, Cambridge Analytica, Sizmek and more big players. The post A Mashup of Recent Adtech/Martech News In 2 Minutes appeared first on LiveIntent Blog. Perspective LiveIntentional

The Best Coworking Office Spaces in Australia

Hubspot

It’s fair to say that Australia is one of the best places in the world to start a business, boasting a thriving tech industry and an entrepreneurial edge. But starting your own business comes with a ton of expenses -- and one of the biggest is finding office space to work your magic in.

5 Ways Local SEO Can Increase Traffic To Your Business

B2B Marketing Insights - WE•DO

Four out of five consumers use search to find local information before purchasing. Whether you’re a consultant, manufacturer, accountant, retail business or coffee shop, you need local traffic to your business. Local SEO can be a driver to bring this traffic to your business.

A Guide to Basic SEO Concepts: Part 2

Brightedge

Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Three Weeks into GDPR, the Implications Are Starting to Shake Out

Content Standard

Last month’s arrival of the General Data Protection Regulation, or GDPR, was met with a range of responses by companies in Europe and around the world. Some brands saw the regulations go into effect with barely any friction at all.

Assemble your own Avengers to win the influencer marketing Infinity War | Traackr

Traackr

In honor of the release of Infinity War, some tips for assembling your very own band of super-duper influencers

Announcing ISO 27001 Certification for the 4th Year in a Row!

Outreach

At Outreach, our users’ security is paramount. We take every precaution to protect your information so that you can focus on bringing innovations to market through your extraordinary products and services. That is why we are proud to announce Outreach has achieved ISO 27001 certification for the 4th consecutive year ! ISO 27001 is one of the most widely recognized and internationally accepted information security standards.

How to Use Video into Your Content and Marketing Strategy

Kapost

Diving into video marketing is a powerful way to enhance B2B marketing strategy and customer interaction potential on many levels for any brand. A video is easy to access and. The post How to Use Video into Your Content and Marketing Strategy appeared first on Kapost Content Marketing Blog.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How to address, combat and (sometimes) ignore your competitors

Heinz Marketing

I called Mike Volpe this week to talk about sales and marketing alignment, but we talked first about competition. Mike is chief marketing officer at Cybereason and speaking next week at the Zoominfo Growth Acceleration Summit. Like many industries, cybersecurity is red-hot and highly competitive. Incumbents, newcomers, wannabees – all trying to get a finite number of prospects to pay attention. I asked Mike to talk about how they differentiate and stay above the competitive noise.

Digiday Video Summit: Monetizing Video Through Interesting Times

33Across

Last Week, myself along with a few others from our UK team were lucky enough to visit a surprisingly sunny Amsterdam for Digiday’s Video Summit Europe. Publishers from throughout Europe came together. The post Digiday Video Summit: Monetizing Video Through Interesting Times appeared first on 33Across. Blog Events Featured Digiday

Chief Marketer: Why Brand Experience Should Be At The Center of Your Marketing Strategy

Experience Marketing Insights

Spotlight on insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin on what’s driving the evolution of brand experience

What Is Conversational AI and How Can It Help Your Business?

Conversica

The fourth industrial revolution is upon us. Connectivity, data, and processing power have come together to make disruptive technologies like artificial intelligence possible.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Take the Guesswork Out of Your Marketing

Ontraport

Running marketing campaigns without tracking in place is going into marketing blind, yet the vast majority of marketers still don’t have tracking in their own campaigns. The post Take the Guesswork Out of Your Marketing appeared first on The ONTRAPORT Blog. Marketing Tracking

Why The Content Angle Matters and How To Evaluate It

Brandpoint

The content (or marketing) angle is your brand’s unique perspective or opinion. Your content angle sets the tone for the entire piece and sets you apart from other organizations covering the same topic. It’s not what you say, but how you say it. That’s the essence of content marketing — finding a unique way to deliver essential information in an interesting and informative way.