Fri.Jun 15, 2018

React Faster to Your Leads to Increase Your ROI

Sales Lead Insights

You’ve got calls to action and contact forms on your website, and perhaps you’re investing in pay-per-click ad campaigns. But how quickly do you respond to these inquiries? Speed could make a difference in your bottom line.

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Are you testing the right things on your website?

Biznology

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.”

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3 Ways Retailers Can Heat Up Their Summer Email Campaigns

Modern Marketing

As we begin to embrace longer days and shed our winter wardrobes, it’s a great time for retail marketers to re-evaluate the email calendar and replace ineffective strategies with fresh approaches.

Weekend Reading: “The Fun Formula” by Joel Comm

Marketing Insider Group

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work. Have you ever noticed that when you’ve been successful at something you were also having fun?

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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No Lies: How to Get Content Marketing Right in E-Commerce

Content Marketing Institute

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective.

Only B2B - Untitled Article

Only B2B

How Graphics and UI can Generate More Leads Think about it for a second. What do you remember from the last website or blog you visited (except for. The post appeared first on ONLY B2B. blogs B2B Lead Generation graphics Leads UI user interface

A Guide to Basic SEO Concepts: Part 2

Brightedge

Welcome to Part 2 of our 3-part SEO basics series, designed to help you “speak SEO” with your team by becoming better acquainted with the basic SEO concepts most often discussed. Part 1 of our series covered basic on-page SEO terms and definitions.

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Three Weeks into GDPR, the Implications Are Starting to Shake Out

Content Standard

Last month’s arrival of the General Data Protection Regulation, or GDPR, was met with a range of responses by companies in Europe and around the world. Some brands saw the regulations go into effect with barely any friction at all.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Best Coworking Office Spaces in Australia

Hubspot

It’s fair to say that Australia is one of the best places in the world to start a business, boasting a thriving tech industry and an entrepreneurial edge. But starting your own business comes with a ton of expenses -- and one of the biggest is finding office space to work your magic in.

How to Use Video into Your Content and Marketing Strategy

Kapost

Diving into video marketing is a powerful way to enhance B2B marketing strategy and customer interaction potential on many levels for any brand. A video is easy to access and. The post How to Use Video into Your Content and Marketing Strategy appeared first on Kapost Content Marketing Blog.

How to Change Your YouTube Name

Hubspot

Perhaps the personal YouTube name you made when you were 14 isn’t cutting it anymore (I’m looking at you, SoccerLuvr4444). Or maybe you’re striving to create a new brand identity, and you’d like a new YouTube name to reflect that.

Take the Guesswork Out of Your Marketing

Ontraport

Running marketing campaigns without tracking in place is going into marketing blind, yet the vast majority of marketers still don’t have tracking in their own campaigns. The post Take the Guesswork Out of Your Marketing appeared first on The ONTRAPORT Blog. Marketing Tracking

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Assemble your own Avengers to win the influencer marketing Infinity War | Traackr

Traackr

In honor of the release of Infinity War, some tips for assembling your very own band of super-duper influencers

How to address, combat and (sometimes) ignore your competitors

Heinz Marketing

I called Mike Volpe this week to talk about sales and marketing alignment, but we talked first about competition. Mike is chief marketing officer at Cybereason and speaking next week at the Zoominfo Growth Acceleration Summit. Like many industries, cybersecurity is red-hot and highly competitive. Incumbents, newcomers, wannabees – all trying to get a finite number of prospects to pay attention. I asked Mike to talk about how they differentiate and stay above the competitive noise.

Chief Marketer: Why Brand Experience Should Be At The Center of Your Marketing Strategy

Experience Marketing Insights

Spotlight on insights from industry experts Bruce Mau, Andy Cunningham and Haluk Kulin on what’s driving the evolution of brand experience

Announcing ISO 27001 Certification for the 4th Year in a Row!

Outreach

At Outreach, our users’ security is paramount. We take every precaution to protect your information so that you can focus on bringing innovations to market through your extraordinary products and services. That is why we are proud to announce Outreach has achieved ISO 27001 certification for the 4th consecutive year ! ISO 27001 is one of the most widely recognized and internationally accepted information security standards.

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

Why The Content Angle Matters and How To Evaluate It

Brandpoint

The content (or marketing) angle is your brand’s unique perspective or opinion. Your content angle sets the tone for the entire piece and sets you apart from other organizations covering the same topic. It’s not what you say, but how you say it. That’s the essence of content marketing — finding a unique way to deliver essential information in an interesting and informative way.