Salesforce Marketing Cloud
JANUARY 9, 2025
In 2025, merchandisers find themselves at a crossroads between building commerce experiences of the past and creating deeply connected customer interactions of the future. Who wouldve thought just a few short years ago that retailers would be embarking on an AI revolution ? Today, merchandisers have an opportunity to get tangible results in their day-to-day work with the help of Agentforce.
Trade Press Services Newsletter
JANUARY 9, 2025
2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.
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Martech
JANUARY 9, 2025
For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year.
CMSWire
JANUARY 9, 2025
Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Continue reading.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
JANUARY 9, 2025
With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JANUARY 9, 2025
The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two.
Customer Experience Matrix
JANUARY 9, 2025
Almost one month to the day since ActionIQ was bought by Uniphore , another first-generation CDP has been sold to a large customer experience vendor. This time it's Lytics , founded in 2013, which announced this week that it had been purchased in December by composable CMS and digital experience platform Contentstack. Like ActionIQ, Lytics is a technically advanced product that has kept up with industry trends, making its features available as components, stressing real-time capabilities, and of
Martech
JANUARY 9, 2025
Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.
BOP Design
JANUARY 9, 2025
Artificial Intelligence has started infiltrating almost every aspect of our life including the tools we use professionally and personally. While AI can do a variety of interesting things for us from planning vacations and doing research what we are most interested in is how we can leverage AI to streamline B2B marketing. The post How Were Using AI for B2B Marketing and Design appeared first on Bop Design.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Martech
JANUARY 9, 2025
Its frighteningly easy to poison a large language model (LLM). Whats even more unnerving is you dont need access to do it. A new study from NYU scientists dives deep into how much medical misinformation an AI can handle before it starts giving wrong answers. They found that even a tiny amount of fake info just 0.001% of the data it learns from can mess up the AI.
Sprout Social
JANUARY 9, 2025
There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.
Martech
JANUARY 9, 2025
A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. The news came at the NRF event in New York this week.
Content Marketing Institute
JANUARY 9, 2025
Original research is one-of-a-kind content. But if you dont promote it, that uniqueness wont help your business. To help attract an audience, follow one or more of these five research promotion ideas.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Hubspot
JANUARY 9, 2025
Entrepreneurs are more likely to self-report having mental health struggles , which makes sensestarting a business from scratch can be risky, exhilarating, and exhausting, often all at once. Whats most important is that mental health stressors can be dealt with and dont have to get in the way of your success. In this piece, Ill dive deeper into entrepreneur mental health and outline what entrepreneurs told me about their most pressing mental health stress, and their anecdotal advice for rising a
The Daily Egg
JANUARY 9, 2025
A lot of conversion blogs have come and gone in the 20 years that we’ve been doing this. Here are our favorites that are still. The post The 8 Best Conversion Rate Optimization Blogs appeared first on The Daily Egg.
CMSWire
JANUARY 9, 2025
Is ElevenLabs the next AI disruptor, or another voice tech contender? Continue reading.
Acrolinx
JANUARY 9, 2025
Technical communication includes instructional and technical information that helps users complete tasks or understand concepts. It includes tutorial guides, release notes, whitepapers, software documentation, comparison articles, and more. Technical writers are expected to use their technical expertise to write in formats that help people use technology.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
illumin
JANUARY 9, 2025
Every January, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and improve their health. However, there are growing concerns about toxic brands within the wellness space. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. How do advertisers highlight their strengths, and differentiate themselves from the malicious players they share an industry with?
Single Grain
JANUARY 9, 2025
Curious about what account-based marketing is all about? This article will walk you through exactly what it encompasses. Many businesses notice that generic marketing strategies often fail to achieve KPIs. This is especially true in B2B marketing, which targets key decision-makers. ABM (also called signal-based selling) targets specific accounts and fosters personal relationships, resulting in long-term growth and sales potential.
Outgrow
JANUARY 9, 2025
Boosting Customer Loyalty in 5 Actionable Steps! In todays competitive marketplace, fostering customer loyalty is essential for growth and sustainability. Regardless of your industry, whether healthcare, e-commerce, fitness, technology, or real estate, providing a personalized and seamless customer experience can set you apart. With tools like Outgrows interactive quizzes, calculators, and forms, you can engage your audience, build trust, and encourage lasting loyalty.
Salesforce Marketing Cloud
JANUARY 9, 2025
An “About Us” page is your brand’s first digital impression with potential customers. However, many small and medium-sized business (SMB) owners don’t use it effectively to connect with their target audience. Writing an informative and compelling About Us page might seem simple, but it’s surprisingly easy to underestimate its importance.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Acrolinx
JANUARY 9, 2025
Generative AI is no longer just a hot trend, it’s the future of work for many enterprises. Its a powerful driver of workplace transformation. As enterprises adopt AI to enhance productivity, reduce costs, and improve workflows, they must also navigate the complex challenges of information security, regulation, and integrating it into sophisticated enterprise content supply chains.
LeanData
JANUARY 9, 2025
Master the art of Account-based Marketing (ABM) to gain a competitive edge in 2025. Learn five essential tactics for success. The post Outpace the Competition with ABM: Your 2025 Secret Weapon appeared first on LeanData.
SocialPilot
JANUARY 9, 2025
It is normal for people to look up a business online. Your consumers want to know more about you before they actually visit your store or interact with you online. Customer reviews play a critical role here as they act as social proof, influencing potential customers’ decisions. Positive reviews can build trust and credibility, encouraging more people to choose your business, while negative reviews can deter them.
MKT1
JANUARY 9, 2025
💎 This is a bonus, paid-subscriber only edition of MKT1 Newsletter to keep you up to date on the latest templates, events, and news. Note: This is the second “round-up” style post I’ve done for paid subs and it’s an experiment—let me know what you think in the comments. Featured Video: Budget & efficiency metrics template walkthrough Last month, I wrote a comprehensive guide to budgeting and efficiency metrics.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Versium
JANUARY 9, 2025
Here’s how Versium helped this client improve donor engagement and achieve a 10% increase in fundraising revenue, year-over-year, with Versium REACH. Our notable, non-profit client relies heavily on donations and volunteer support to operate their business. However, they faced several challenges in reaching potential donors and engaging with their existing supporter base.
Valasys
JANUARY 9, 2025
Testing large projects, or “epics,” can often be complex in software development. That’s where automated tools can play an important role in simplifying end-to-end testing. Automation helps streamline testing processes, making it easier for teams to manage big tasks effectively. These tools for end to end testing provide a framework for identifying and solving potential issues before they affect the final product.
Bluetext
JANUARY 9, 2025
Trade shows have long been a staple of B2B marketing , offering brands a platform to showcase their innovations and connect with potential clients. However, standing out amidst a sea of booths and competing for attention requires a fresh, innovative approach. Interactive content is revolutionizing trade show marketing, providing immersive and engaging experiences that captivate audiences and leave lasting impressions.
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