Marketing Insider Group
MAY 31, 2017
Digital has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver […].
Tony Zambito
MAY 31, 2017
Illustration by Gregor Cresnar. Every couple of years, a new acronym or buzzword takes a foothold in the world of marketing. ABM, the acronym for Account-Based Marketing, is the latest rage. It is an example of how an old concept can be recycled and be claimed anew again. In the 1980’s and 1990’s, ABS, the acronym for Account-Based Sales, was all the rage then.
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Marketing Insider Group
MAY 31, 2017
My foray into understanding, and more importantly, applying Artificial Intelligence (AI) to current business practices has forced me to throw everything I ever knew out the window. Experience, best practices, preconceived notions, the tried and true – all these rules become obsolete and irrelevant because the world has changed. Media consumption has changed.
Biznology
MAY 31, 2017
1. Add video to non-video assets. There’s no getting around the fact that that text is cheap and efficient. That’s why most online “content” is text. To scope out a solution, you can skim text. You can skim video too, if it’s interactive or offered in bite-size chunks. (I wouldn’t call anything longer than a minute bite-size.) But most video content for sales engagement (or any other purpose) is not skim-able.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
KoMarketing Associates
MAY 31, 2017
Depending on how marketers manage their performance data, they may excel in other areas compared to their counterparts, according to new research. The “Mastering Marketing Measurement” report showed that 88 percent of “leaders” find it essential to track the performance of specific channels, such as web and social, and 92 percent of “innovators” agreed.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Influitive
MAY 31, 2017
The biggest marketing trends of the year are often influenced by conversations that happen at SiriusDecisions Summit. This year’s hot topics included: The new Demand Unit Waterfall Account-Based Marketing (ABM) Ungating content If you’re concerned about how to effectively implement these ideas in your already-packed marketing strategy, there’s good news.
Contently
MAY 31, 2017
It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that new product announcement? Did Mary really submit the latest draft of her blog post to Fred yesterday? Larry wants to accelerate the new campaign, so what can we push back on the calendar?
Direct Response Coach
MAY 31, 2017
By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. In the beginning, you might have sent people to your website, [.]. The post Landing Pages: Do you need a squeeze page or sales page – or both?
Adobe Experience Cloud Blog
MAY 31, 2017
Plenty has been written about bringing products or services to market. Practices have been developed to manage both direct and indirect sales channels. Literature has been written about product development models versus customer development models. And, the traditional process of creating demand is now very well known. However, the exponential growth of products, solutions, and applications in the B2B space have created a new type of a sales channel—one that resembles, something we’re all famili
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Direct Response Coach
MAY 31, 2017
The post Landing Pages: Do you need a squeeze page or sales page – or both? appeared first on McCarthy and King Marketing.
Spiralytics
MAY 31, 2017
Digital natives, echo boomers, Gen Y—call them whatever you like, but no one can deny that millennials are changing the way the world works.
xiQ
MAY 31, 2017
As a sales leader, I’m consistently amazed at how much better the clients are at explaining the value of an offering. I’m a professional communicator but when I tell a story it pales in comparison. I just can’t have the level of impact that the same story has when a customer tells it. I was speaking with a client today about a project we are doing with them.
Hubspot
MAY 31, 2017
When was the last time you created something online that went viral? Whether you're new to content marketing or are a viral content maven, you probably know that it can be nearly impossible to predict which tweet or video or meme might go viral. Often, it feels like virality is just completely random. We asked three content marketing experts to weigh in on what they think makes some content super-popular while other content goes straight to the internet graveyard.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Engagio
MAY 31, 2017
I remember sitting in a sales and marketing meeting when I was fresh out of college as a marketing coordinator. The meetings were on Monday mornings and normally more than a little droll. Lasting right around an hour, sales began by recapping pipeline for that quarter and the remaining month. Then, if we were lucky, someone acknowledged that marketing was in the room.
Hubspot
MAY 31, 2017
In life, there are a few certainties: death, taxes, and Facebook. This month, we've seen the competition continue to heat up between Facebook, Instagram, and Snapchat over how to create the most engaging and marketable disappearing message. Instagram and Snapchat continue to innovate -- and copy each other -- to win when it comes to user base and engagement.
Top Rank Marketing
MAY 31, 2017
The post 10 Infographics to Guide Your Content Marketing Strategy appeared first on B2B Marketing Blog - TopRank®.
Sharpspring
MAY 31, 2017
Change is hard for some companies. Some would rather go with an executive’s gut than use data to back their decisions. Some still have paper files. And some, unfortunately, won’t be around five years from now because they aren’t willing to adapt to an evolving digital landscape. If you’re reading this, chances are you’ve tried to pitch marketing automation to your boss and they said no because they didn’t see the value in it.
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xiQ
MAY 31, 2017
As a sales leader, I’m consistently amazed at how much better the clients are at explaining the value of an offering. I’m a professional communicator but when I tell a story it pales in comparison. I just can’t have the level of impact that the same story has when a customer tells it. I was speaking with a client today about a project we are doing with them.
Speakr
MAY 31, 2017
Influencer marketing is more impactful than you think. All social media platforms are not created equal, and the same goes for your influencer social media strategy. While you might assume that an influencer’s content will perform fairly equally or average a general number of engagements across all platforms, in reality, the type of content and which platform you pair with it can drastically change the outcome of your campaign performance.
Terminus
MAY 31, 2017
Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media, and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.” Online display advertising is a powerful tool across among B2B marketing for four reasons: Display advertising allows mar
Speakr
MAY 31, 2017
Hispanic Millennials Have Major Spending Power. Hispanic Millennials are one of the fastest-growing population segments in the U.S. Over one-fifth of Millennials identify as Hispanic and their spending power is expected to nearly double in the next few years. This group presents an excellent opportunity for advertisers to connect because, aside from their large numbers, they show a much higher-than-average affinity to name brands and do their research to make informed purchase decisions.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Walker Sands
MAY 31, 2017
Contently
MAY 31, 2017
Stop me if you’ve heard this one before: Marketing and sales, despite working toward a common revenue goal, struggle to align. Marketing brings in the leads, but sales doesn’t like them. Sales sells the product, but marketing doesn’t like how they sell it. Molly Soat, editor-in-chief at the American Marketing Association, puts it best: “Aligning sales and marketing teams is a problem as old as the corporate structure.” As a B2B software company, Contently is not imm
Lead Liaison
MAY 31, 2017
Allen, TX – Lead Liaison announced this week that they have added a powerful new feature, a Task Manager, to their already impressive OneFocus™ CRM that has taken the industry by storm. This additional feature changes the game for salespeople everywhere by managing tasks like phone calls, follow-ups, lunch meetings, and more within the CRM. This feature was highly anticipated by current and prospective users of Lead Liaison’s CRM, which debuted earlier this Spring.
DivvyHQ
MAY 31, 2017
So there you sit, slumped in your chair, watching the cursor blink on your computer screen. You’ve got a content calendar to fill, but boy lunch sounds appealing right about now doesn’t it? You’re not alone. Recent DivvyHQ content planning research revealed that coming up with creative ideas, and developing a comprehensive content strategy are top challenges among marketers.
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chiefmartech
MAY 31, 2017
The following is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous articles on blockchain marketing , blockchain brand promises , blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK.
Hubspot
MAY 31, 2017
When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn't just publish a high volume of content -- it also had to be high-quality and optimized in ways that made it as discoverable as possible through search engines. And once upon a time, that content was largely limited to the written word.
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