Search Engine Journal

JANUARY 2, 2022

Looking to level up in your SEO career? Winston Burton, SVP of SEO at Acronym, shares his experience and lessons learned in agency leadership. The post A Day In The Life Of An SEO Agency Senior Executive appeared first on Search Engine Journal.

Ad Agencies 122

Ad Agencies SEO Education 122

Anyword

JANUARY 2, 2022

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Copywriting 94

Copywriting 94

Atomic Reach

JANUARY 2, 2022

When's the last time you bought something simply because the vendor logically communicated the value proposition? Whether you thought, "That's exactly what I've been looking for?" {excitement} , "I can't wait to try this out." {anticipation}, or "I'm going to blow the competition out of the water with this new SaaS tool" {pure joy}, you felt an emotion.

CAN-SPAM 52

CAN-SPAM Buyer Personas Buyer's Journey Trigger Marketing 52

Outbrain

JANUARY 2, 2022

The COVID-19 pandemic, which has been around for almost two years now, has forever changed our livelihood and the way we do our businesses. On average, 62% of B2B companies around the world were forced to reduce their marketing expenses in response to the coronavirus outbreak during the first year of the pandemic. Only 18% of companies managed to keep their budgets on the same level as before.

Lead Generation 58

Lead Generation Sales Qualified Leads Ideal Customer Profiles Generation 58

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

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JANUARY 2, 2022

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Copywriting 40

Copywriting 40

Anyword

JANUARY 2, 2022

Marketing and sales are hard work. It requires the creation of persuasive content that can generate conversions and sales. Thus, it demands a fair amount of strategizing and experience in content creation. If your content can reach your target audience and delight the reader while compelling them to move through with your calls-to-action, you have successfully mastered the art of copywriting.

Copywriting 80

Copywriting Lead Scoring Lead Ranking Urgency Marketing 80

B2B Marketing Directions

JANUARY 2, 2022

Like many marketers, I used the last couple of months of 2021 to reflect on what happened during the year and to plan for 2022. Because of the unprecedented events of 2020 and 2021, I spent more time than usual taking stock of the state of B2B marketing and assessing what the focus of my content should be in 2022 and beyond. The COVID-19 pandemic turned 2020 into a nine-month-long exercise in crisis management for many companies.

B2B Marketing 52

B2B Marketing Planning B2B Thought Leadership B2B 52

Heinz Marketing

JANUARY 2, 2022

By Carly Bauer , Marketing Consultant at Heinz Marketing. For this week’s app, I chose Buffer. This is a great tool for any individual, small business, or large corporation that needs a way to schedule, organize, and analyze their social media content. We personally use this tool here at Heinz to help organize, schedule and assess our social content and brand.

Social Media 65

Social Media Demographics Planning Consulting 65

Anyword

JANUARY 2, 2022

A call-to-action (or CTA) is a very common tool in a marketer’s toolbox. It is a statement designed to provoke a quick and instantaneous response from the consumer. Used widely in sales, it can help your business move potential leads and prospects to the next step. If you find that people hesitate to move to the next step with your business, you might be facing a poor call-to-action or even the complete lack of one.

Marketing AI 40

Marketing AI Top of Funnel Urgency Marketing Word of Mouth 40

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Anyword

JANUARY 2, 2022

Marketing and sales are hard work. It requires the creation of persuasive content that can generate conversions and sales. Thus, it demands a fair amount of strategizing and experience in content creation. If your content can reach your target audience and delight the reader while compelling them to move through with your calls-to-action, you have successfully mastered the art of copywriting.

Copywriting 40

Copywriting Lead Scoring Lead Ranking Urgency Marketing 40