Thu.Apr 02, 2020

Instagram Usage on the Rise Among Social Media Marketers at Inc. 500 Companies

KoMarketing Associates

Social media marketing remains popular tactic among marketers looking to grow their customer base, and new research shows it is on the rise among Inc. 500 companies, in particular.

Think Outside the Digital Box: Benefits of a Digital Connection During a Global Pandemic

Launch Marketing

In 2020 we are long past the beginning of the digital age. While technology is still growing and changing, we adapt more quickly to the convenience of the new tools being offered.

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Why Now is the Time for ABM


How does sales and marketing change in a downturn? We look at the strategic defensive and offensive moves companies should take in the current environment - and why now is the time for ABM. What Approach Should Sales and Marketing Take Right Now? We’re all finding our way in this new world.

Choose the Right Marketing Stack to Grow Your Financial Advisory Firm


Learn how financial advisors can build a great marketing technology stack that helps them scale their efforts and grow their business. Marketing Automation Marketing Integrations Marketing Strategy

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Lessons from Sleep Number: Don’t Snooze on Your Brand Advocates

Modern Marketing

Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful customer base.

More Trending

Now is the Time for Digital Transformation


Kaon Interactive has helped visionary companies (such as Thermo Fisher Scientific , Amazon Web Services , and IBM) put in place their digital transformation platforms (global, redundant, cloud-based, and device- and venue-agnostic), making their transition to all virtual events and engagements seamless for their sales and marketing teams.

Key marketing areas ripe for innovation during the Coronavirus crisis


30-second summary: The coronavirus pandemic could end up being the event that adds momentum for the automation of jobs in the digital marketing industry as companies try to survive and bounce back.

When You Should (and Shouldn’t) Create Long-Form Content

Content Marketing Institute

It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading.

Account-Based vs. Inbound Marketing: Head to Head in B2B

Inbox Insight

Go to them, or let them come to you? Account-based marketing and inbound marketing represent two very different approaches to gaining customers. But which one will deliver the best results? Reading time: 5 minutes. What is account-based marketing (ABM)?

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Top 10 Social Media Reporting Tools


In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Without them, business decisions end up being made blind, based on what you think is going to work, rather than what is actually working. .

6 Tips for Getting Free Press For Your B2B Business


Times aren’t exactly easy peasy right now. A lot of us have to scale back in any way possible. This effects morale, how we do our jobs, and our strategies. . When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times.

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How to Align Your SEO Strategy & Buyer Journey

SmartBug Media

Assuming that your customers will find you at the exact moment when they’re about to purchase is not only unrealistic, but it also hurts your ability to grow leads and customers. All customers take a journey when making a purchase. Today, this journey often involves the use of search engines.

Why Telecom Brands Are Taking a New Approach to Personalized Marketing

Martech Advisor

For years, marketers have leaned on various forms of personalization to engage with customers.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Free and Discounted Tools to Support Intelligent Inbound During COVID-19

SmartBug Media

During these uncertain times, it’s inspiring to see so many businesses opening their virtual doors a bit wider to help support healthcare professionals, educators, and families whose lives have been significantly impacted by the coronavirus outbreak.

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10 Work From Home Tips You Need to Be Super Productive


Are you struggling to work from home and be as productive as you were at the office?

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Spinning Your Wheels, A Novel Approach to Time Management (Quarantine or Not)

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. A few months ago (pre-COVID), the thought of extra time and especially time at home would have conjured up a whole host of ideas and projects I could tackle. You know the kind. When you’re at work you think of things you need to do at home.

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How Collaboration and Creativity Lead to Innovation


Leaders realize that in order to prosper in this fast-paced business environment, innovation is vital. To achieve that, collaboration and creativity need to go hand in hand. Creativity is hard to define because everyone most likely has their own thoughts on what it means.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Benefits of a Content Marketing Platform vs. Traditional Spreadsheets


You're still using spreadsheets??? Managing a complex content marketing operation is hard enough. Don't make it harder by running it with spreadsheets. Here are all the reason why it’s time to upgrade to dedicated, content marketing platform.

Ideas for Remote Video Marketing

Circle Studio

With the Coronavirus forcing much of the world to stay home, many people have more time on their hands. For marketers, that means there’s a greater potential audience to view your videos. As more people are consuming content, there’s a spotlight on the quality of your firm’s video production.

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The Impact of COVID-19 on Social Media Marketing


Revealing crucial insights into changing behaviors, Socialbakers' data shows how the marketing landscape has changed due to the coronavirus pandemic. Studies

A/B Testing Doesn’t Impact SEO. At All. If You Do it Right.


Among the 200+ factors that determine how a website does in SEO, content, links, and speed form the three key ones. Conversion rate optimization experiments (A/B tests, split URL testing, personalizations, etc.) can impact each of these.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

A step-by-step guide on how to use Facebook Business Manager

Sprout Social

Still managing your Facebook Pages and ad accounts through your personal account? While that’s perfectly fine if you’re single-handedly managing your own small business, the same isn’t true if you’re working with a team.

Top Content Marketing Challenges: Quality, Distribution, Measurement


In our recent partnership with CMO Council, we set out to discover the top challenges that marketers are facing. The report, which was published last month , dives into those challenges, as well as dozens of other statistics about content intelligence, content performance, and content ROI.

Top 5 Measures of M&A Success [Video]

Hinge Marketing

Today, we’re going to talk about five top measures of M&A success. In 2020, the fundamentals continue to look strong so we can expect quite a few more M&As in our industry. TRANSCRIPTION: Today, we’re going to talk about five top measures of M&A success.

Cross-cultural Challenges in B2B Communication


Times are evolving for B2B communication. As the world depends on video-conferencing amidst the crisis, cross-cultural issues are becoming ever more present. We are proud to continue the conversation in the Oktopost original discussion series, “The Globalization of Social Media.”.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!