Thu.Sep 07, 2017

article thumbnail

Why Differentiation is Crucial for Content Marketers in 2017

Tomorrow People

50% of B2B content marketers are doing the same or worse than their competitors — and that’s by their own admission. Make sure you’re not one of them….

article thumbnail

5 Ways to Transform Your Content From Adequate to Awesome

Marketing Insider Group

We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, […]. The post 5 Ways to Transform Your Content From Adequate to Awesome appeared first on Marketing Insider Group.

Content 167
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Research Shows Personalization Benefits Email Marketing Campaigns

KoMarketing Associates

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The “Subject Line Benchmarks: How Length and Personalization Impact Email Performance Across Message Type and Industry” report from Yes Lifecycle Marketing recently uncovered the benefits of personalization in email.

article thumbnail

Should businesses use LinkedIn groups or Slack for prospecting? Part 2

Biznology

In my previous article, I introduced the up and coming Slack tool and how it serves as an alternative for LinkedIn , which is closing its groups. More about Slack here: SLACK COMMUNITIES I LOVE. I’ve noticed that I enjoy engaging more on Slack than I do on regular social channels on a broader scale and opt to check Slack in the morning vs. social media channels.

Linkedin 141
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Modular Content Creation vs. Traditional and Structured Content Approaches

Avitage

As content marketing practices mature, organizations look for new ways to gain advantages and improve content performance. One of the most elusive tactics is to optimize content for audience and situation relevance. Numerous studies have shown business outcomes improve significantly when content delivers highly targeted, useful and relevant insights to audiences.

Content 120

More Trending

article thumbnail

The Great Expansion: How RBC Uses Content Across 14 Departments

Contently

This story is part of Contently’s Accountable Content Series, a collection of articles, webinars, case studies, and events we’ve designed to help marketers deliver measurable brand impact and business outcomes with content. To see more content in this series, click here. Manulife’s core content marketing challenge was similar to many global brands: the team producing content was scattered across different departments (and regions).

article thumbnail

Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend

Hubspot

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. It's the latest result of investigations into potential use of the social network during the 2016 U.S. presidential election to interfere with voter outlooks and decisions.

article thumbnail

How B2B is Using AI

Navigate the Channel

The commercial world has yet to give artificial intelligence (AI) the attention that it deserves. This is no reason for you to hold off on its study or implementation – AI is about to change the B2B world as we know it forever. Below are just a few of the reasons that you should look into this burgeoning concept before it becomes the norm. AI Gives More Effective Insights.

article thumbnail

Why Visible Expertise is Important for your Tech Firm [VIDEO]

Hinge Marketing

Expertise is the number one criteria prospects and clients use to judge and vet firms. So here are some tangible reasons to have visible expertise on your radar. Transcription. Hi, I’m Liz Harr, and in this post am gonna be sharing some thoughts on something that should be on the radar of every tech services firm out there. And that is something called visual expertise.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Chargify Integration: A New Way to Collect Recurring Payments

JotForm

Why get paid once when you can get paid on a recurring basis? Recurring payments are a sticking point for so many organizations, so we’re pleased to announce a new integration with subscription payment billing software, Chargify. Chargify connects with dozens of payment gateways to allow your b.

article thumbnail

SEO Consultant vs. SEO Agency: Which to Choose?

KEO Marketing

Do you know how to assess whether your organization needs to hire an SEO consultant or an SEO agency ? Here are some of the advantages of each option: SEO Agency. Working with an SEO agency can be rewarding as you can realize the power of an entire team of experts for the cost of one contract. The key to finding the right SEO agency is to feel confident in a particular firm’s success record and approve their client management and relationship approach.

article thumbnail

LinkedIn State of Sales 2017: Top 5 Social Selling Statistics

Nudge.ai

Sales technology is changing the game for sales pros. From professional social networking sites like LinkedIn to CRM and productivity apps; sales teams are investing more every year on new technology and using it to grow their business. Technology helps them build trust with prospects and customers, which is a crucial ingredient to the sales process.

article thumbnail

Lessons Learned and Unanswered Questions from Content Marketing World 2017—Day 1

Content Standard

It’s raining and I’m looking in the back of my closet for my jacket. What does that mean? That’s right: It’s September—time for Content Marketing World 2017. CMW, the world’s largest content marketing event, draws thousands of marketers from over fifty countries to the city of Cleveland on the shores of Lake Erie for over a hundred sessions and workshops from the best in the industry.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

SharpSpring’s Native PieSync Integration

Sharpspring

We’re happy to announce that as of today, PieSync is natively integrated within SharpSpring. This native integration will allow users to sync their contacts two-way and in real time – all without leaving the SharpSpring platform. The integration gives SharpSpring customers direct access to PieSync’s point-and-click interface to easily build integrations with more than 80 third-party applications – such as Google Contacts, Recurly, Zendesk, Pipedrive and Microsoft Dynamics 365 – without the need

article thumbnail

Nudge Leverages Artificial Intelligence to Identify Genuine Relationships

Nudge.ai

Originally posted on StartupHere Toronto: [link]. With more than a decade in the marketing sales automation sphere Paul Teshima and Steve Woods felt sales reps were letting their relationships with their networks run on autopilot. So they build Nudge.ai, a platform that uses artificial intelligence to identify and help sales people truly leverage their networks.

article thumbnail

How Does Social Selling Tie Into B2B Marketing?

KoMarketing Associates

According to Hootsuite, social selling is the practice of “using social networks to find, connect with, understand, and nurture sales prospects. When done correctly, social selling is essentially making it a priority to connect with current and future customers in a meaningful way. When we look at our purpose as marketers, it is quite the same: we want to create meaningful connections with our audience on as many viable platforms that we can.

article thumbnail

3 Insights on the Impact and Future of Business, Marketing, and Sales Operations

Adobe Experience Cloud Blog

Operations occur near constantly across your organization through processes and details that you may never even be aware of. As a marketer, you’re likely most familiar with marketing operations, and hopefully, sales operations because of your partnership with sales, but then maybe less familiar with business operations. But when it comes down to it, operations and the people that power those functions are absolutely critical to the work you do and the smooth functioning of your business.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Content Teams Can Drive Sales by First Empowering Salespeople

Varicent

This is a guest post from Nis Frome of Alpha When I talk to struggling content teams, I encourage them to put every ongoing effort on hold and to instead focus their attention toward a single objective that requires them to collaborate more with sales teams. Rather than continue focusing on top of funnel – which frequently isn’t going to be an ROI driver any time soon – I tell content teams to understand and then drive whatever change in beliefs or behaviors prospective buyers need to undergo in

article thumbnail

We Need Better Audience Segmentation in B2B Content Marketing

Content Standard

Are you using audience segmentation in your B2B content marketing? In my role as a content strategist for a Fortune 100 software company, I often work with writers executing the strategies that I design. Recently, I launched a campaign rolling out a new software product to three different segments: small business, mid-size companies, and enterprise organizations.

article thumbnail

What Is Ghostwriting on the Web?

Writing on the Web

You may have noticed a change in our title banner… Yes, drum roll, please: Writing on the Web is now Ghostwriting on the Web. This renaming reflects my career shift from Blog Squad and Content Marketing Specialist to Professional Ghostwriter. As the demand for quality content for professionals has skyrocketed and shows no signs of letting up, so has the demand for professionally trained ghostwriters.

Wikipedia 204