SendX
MARCH 28, 2022
Marketers, these days, are using a range of digital avenues to target their customers. In addition to traditional advertising methods, marketers use contemporary techniques such as video campaigns, webinars, social media marketing, and more. However, regardless of the communication method you choose, it is essential that you also keep email marketing in the mix.
Biznology
MARCH 28, 2022
Recognizing our own emotional content and the energetic frequency we bring to each interaction is a key component of a Conscious Leadership practice. Emotions are contagious. Can you remember a time when you were in a great mood and then someone angrily stormed into the room and you found your mood instantly changed, too? Horses are perfect teachers for learning ‘What’s Mine and What’s Yours?
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Search Engine Journal
MARCH 28, 2022
Check out these top local ranking signals you'll need to understand to build your online presence and perform well in local search. The post Top 25 Local Search Ranking Signals You Need To Know appeared first on Search Engine Journal.
Sprout Social
MARCH 28, 2022
Competitive intelligence can seem more like a to-do list item than a business function. You might read analyst reports, check some CRM data, and maybe do a once-over of your competitors’ websites. From there, you might even create battle cards for the sales team and update them once a year. But strong competitive intelligence–the kind that impacts marketing and communications strategy for years to come–is more than checking a box.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MARCH 28, 2022
If your Google Business Profile got suspended out of nowhere, here's a list of reasons why (and how you can fix it). The post Why Did Your Google Business Profile Get Suspended? appeared first on Search Engine Journal.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
MARCH 28, 2022
How do you create a landing page that beats your competitors’? Look at what they’re doing – after all, that’s what buyers do. Here’s how to do a competitor landing page analysis.
Search Engine Journal
MARCH 28, 2022
If you've struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users. The post How To Make Paid Search Work For B2B Marketing appeared first on Search Engine Journal.
Heinz Marketing
MARCH 28, 2022
By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.
Search Engine Journal
MARCH 28, 2022
Google is sunsetting the URL Parameters tool in Search Console next month, the company confirms in an announcement today. The post Google Sunsetting URL Parameters Tool Next Month appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Salesforce Marketing Cloud
MARCH 28, 2022
In our new world of work, execs know they have to embrace the proverbial cat running across the computer keyboard or the sticky toddler waddling in the background of a video call. But that is not enough when it comes to workplace happiness. The U.S. Bureau of Labor Statistics continually reports record-breaking numbers of employees quitting their jobs.
Sana Commerce
MARCH 28, 2022
The benefits of B2B e-commerce can be wide-ranging. Whether you’re a seasoned e-commerce expert or just beginning your journey towards digital transformation, it helps to know how adopting B2B e-commerce can help with your overall strategy. An effective web store doesn’t just work for your organization or bottom line, it also ensures a seamless experience for your customers.
Salesforce Marketing Cloud
MARCH 28, 2022
What is the one thing that should tie together every piece of content you create? Brand messaging. Brand messaging refers to the underlying value proposition conveyed and language used in your content. It’s what makes buyers relate to your brand because it’s inspirational, persuasive, motivational and, well, sticky. Ultimately, it makes customers want to buy your product.
TrustRadius Marketing
MARCH 28, 2022
Web Accessibility has become an important agent for equality on the internet. How else would you expect those with visual impairments to be able to buy your product without alt text? How someone who is deaf understands your demo video without closed captions? Website accessibility is simply part of doing good business by your consumers. If you’re completely new to this and have a small budget and a small team making your web platform accessible will look daunting.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Versium
MARCH 28, 2022
Tyler Pigott, CEO/Partner at Lone Fir Creative joins the conversation in our interview series 5 Questions with Versium: The State of Data in Martech. Lone Fir Creative believes marketing that stimulates business requires both strategy and muscle; otherwise — it’s just noise. Lone Fir Creative is a digital marketing agency that gives structure to your vision and has the means to make it happen.
seo.co
MARCH 28, 2022
Getting a top Google ranking for critical keywords isn’t easy. But some SEO companies advertise ‘guaranteed SEO rankings.’. For example, they may promise you will rank #1 for certain keywords or you get a full refund for the month. On first glance, guaranteed SEO rankings might sound like a no-lose proposition. But if you see an SEO guarantee, your best bet is to look for SEO services elsewhere.
Martech
MARCH 28, 2022
Desktop isn’t going away and don’t expect your app to get you new customers, that’s according to a new study by Contentsquare. The report found that 58% of traffic came from mobile devices last year, a 9% drop YOY. It also found that returning users made up 92% of traffic coming from apps. The report, 2022 Digital Experience Benchmark, analyzed over one hundred data points from 46 billion user sessions across 3,870 global websites.
ClickDimensions
MARCH 28, 2022
Here’s an age-old point of friction between marketers and salespeople: marketers are typically evaluated on the volume of leads they generate, but often don’t receive much meaningful feedback from sales on what constitutes a “winning” lead. At the same time, sales teams can frequently be heard complaining about the quality of leads that marketing is bringing in or demand higher and higher volumes. .
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
MARCH 28, 2022
YouTube is testing a new way to search for videos on desktop with ‘Search Chips’ that allow users to refine results with suggested keywords. The post YouTube Testing ‘Search Chips’ On Desktop appeared first on Search Engine Journal.
Visitor Queue
MARCH 28, 2022
At this day in age, it’s almost essential to use a customer relationship management (CRM) software to manage your prospects and current clients. Without one, it’s very easy to make mistakes, follow up at the wrong time, or lose important information that results in a lost deal. But, once you make the jump into using […]. The post 9 Tips for CRM Management and Optimization appeared first on Visitor Queue Blog | Identify Website Traffic.
Martech
MARCH 28, 2022
Pinterest today announced $1.2 million in additional funding for its Creator Fund , specifically targeting people from traditionally underrepresented groups. The funds – which are a combination of cash grants, ad credits and equipment – will also extend the program through all of 2022. This year’s effort will have four quarterly cycles: fashion/beauty, wellness, lifestyle/home and food.
SendGrid
MARCH 28, 2022
Single sign-on (SSO) is now generally available on Twilio SendGrid. Learn all about the exciting enhancements and how to get started. The post Single Sign-On (SSO) Is Now Generally Available—With Enhancements appeared first on SendGrid.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
MARCH 28, 2022
Customer engagement platform Braze has announced a new package of products under the name Braze for Commerce. Aimed at retail and e-commerce brands, Braze for Commerce seeks to deliver campaign personalization based on first-party data. Marketers will be able to use a set of tools within Braze to collect and enhance zero- and first-party data in compliant ways, for example by using Braze Surveys to collect zero-party data (data proactively shared by the consumer), or SMS performance metrics to r
RebelMouse
MARCH 28, 2022
TikTok has become one of, if not the most popular social media platform. They're fun, they're fast, and anyone can have fun with them, and we have worked very hard to make it super easy for writers and editors to embed them by simply dropping a link into our Add Media Bar. But not all TikTok embeds have the same size, and they can dynamically change their height as their elements come through.
Martech
MARCH 28, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and it’s not just Ryan Phelan who gets the wrong emails. In his new article for MarTech , Ryan Phelan rants his inimitable way through five things he hates about email and how to fix them.
33Across
MARCH 28, 2022
Jeremy Gan, vp of revenue operations at DailyMail.com spoke to Adweek about how their cookieless revenue resulted in nearly 70% of their overall programmatic revenue with 33Across.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
PureB2B
MARCH 28, 2022
One of the major challenges the healthcare technology industry faces with marketing is lead generation. It’s safe to say that there’s a large gap in the identification and conversion processes of marketing qualified leads, especially when looking at priority buyers. The healthcare industry has come against a litany of hurdles over the past few years, and technology supporting the industry has spiked, both in terms of needs and functionality.
33Across
MARCH 28, 2022
33Across, an identity solution and platform designed for the Open Web, today announced the results of their strategic partnership with DailyMail.com. In Q1 of 2022, 69% of programmatic revenue brought by 33Across to DailyMail.com was cookieless.
Outgrow
MARCH 28, 2022
How Colors Affect Conversions- Examples & Applications. Audiences online have limited attention spans. They’re powering through websites (and digesting information at 1,000,000 miles an hour). The sole means to grab their attention is to stand out among all the chaos. That’s where color comes in. This especially works in today’s world as companies seek to use this type of psychology to bring in more customers.
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