Wed.Nov 07, 2012

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology.

The Five Metrics that Must be on Your Marketing Dashboard

VisionEdge

by Laura Patterson, VEM and Julie Schwartz, ITSMA. Marketers are always asking us, “What are the five most important metrics that should be on our marketing dashboard?” These marketers want a template; a quick and easy answer so they can move on to their next challenge.

Trending Sources

The New, Old Rules for Winning Fans and Influencing Followers

grow - Practical Marketing Solutions

By {grow} Community Member John G. Olson. Dale Carnegie. I heard Guy Kawasaki speak recently about the need to enchant others to bring influence in the digital age.

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Who Won a Markie Award?

Modern Marketing

by Jesse Noyes | Tweet this The red carpet. The glamorous post-award interviews. The shouts of “I can’t believe it! We won!” ” No, I’m not talking about the Oscars. That’s the feel and color from the annual Eloqua Markie awards.

Spot 72

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

I have seen the future of B2B marketing. It’s on Forbes.

Chris Koch

I’m sure I don’t need to introduce you to Forbes’ “BrandVoice” program (used to be “AdVoice). The guy who manages the platform at Forbes, Lewis Dvorkin, (if he also created the platform he’s a freakin’ genius) recently wrote about its power to disrupt traditional journalism , citing my new employer, SAP, as one of the companies that sometimes get more hits for the stuff it posts than Forbes’ own journalism.

How Social Media Is a Lot Like Sex [DATA] #socialsmushing

Hubspot

Let's talk about sex. and social media. You heard us right. As it turns out, social media is a whole lot like sex. Not convinced? Check out our new slide deck below, which you can also find on SlideShare here. The similarities are really quite striking.

Stats 36

Blog Writing: 5 Tips to Break a Blogging Rut

Writing on the Web

Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ?

The Future of Online Advertising

Modern Marketing

by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? Wrong, says Eloqua’s Chief Technology Officer Steve Woods. While online ads have commonly been about delivering ads to buyers who have interacted with a brand, now there’s the ability to personalize by delivering ads based on where the person is in the buying cycle. At Eloqua Experience , Steve took time to share the online advertising trends shaping the industry.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Remarketing 101 – The Basics You Should Know

Vertical Response

Did you know that over 95% of users leave websites without converting ? Ninety-five percent?! It’s hard enough getting customers just to visit your web site, so using creative tactics to keep visitors engaged is important, and that’s where remarketing comes in. What is remarketing?

Does a 200% Return on Investment Sound Exciting?

Tomorrow People

Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind. The old-fashioned ‘push’ methods of marketing are too expensive and easily tuned out by today’s sophisticated digital audience.

4 Areas of Importance to Focus on When Creating a Customer Community

Modern B2B Marketing

by Liz Courter Over the last year I have been busy learning about how a community can not only help with customer retention and satisfaction, but it can also help customers achieve personal and professional growth.

Turn Prospecting Rejection into Sales Pipeline

Sales Intelligence View

Outbound prospecting requires sales reps to put a lot of time into researching companies and planning a sales strategy. The extra effort makes a “NO!” from a prospect even bitterer than a “NO!” from an inbound lead. The rejections are inevitable, so how can sales reps turn a no into a yes?

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Does a 200% Return on Investment Sound Exciting?

Tomorrow People

Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind. The old-fashioned ‘push’ methods of marketing are too expensive and easily tuned out by today’s sophisticated digital audience.