SendX

NOVEMBER 17, 2022

Email marketing has come a long way. Several tools and software in the market let marketers be creative and give customers a gratifying experience.

Email Marketing 221

Email Marketing Marketing & Strategy Marketing Strategy Campaigns 221

KoMarketing Associates

NOVEMBER 17, 2022

Although some marketers have begun developing an account-based marketing (ABM) strategy, new research indicates that many are still in the early stages of leveraging ABM to drive results. DemandGen recently published the results of its “2022 ABM Benchmark Survey,” and statistics suggested that most marketers (45%) are still in the early stages of utilizing ABM and testing their program.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

Webbiquity

NOVEMBER 17, 2022

Guest post by Dan Annetts. While every page on your website should serve a purpose and add value for visitors, landing pages deserve special attention. These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). Image credit: Domenico Loia on Unsplash.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Search Engine Journal

NOVEMBER 17, 2022

Most businesses lack an effective strategy for social media management. Get the full potential of your digital efforts with these "Do's" and "Don'ts.". The post The Do’s And Don’ts Of Social Media Management appeared first on Search Engine Journal.

Social Media 140

Social Media Media Effectiveness Business 140

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Content Marketing Institute

NOVEMBER 17, 2022

The best mentors listen, answer questions, and help. The best content marketers do, too. So #BossTalks, a multichannel content project featuring Salesforce’s unofficial mentor-in-chief Ebony Beckwith, had the ingredients of a smash hit from the start.

Ad Building 120

Ad Building Features Content Marketing Best Practices 120

The Daily Egg

NOVEMBER 17, 2022

Selling your website can be a lucrative business decision. Regardless of your reason for wanting to sell, getting maximum value for your. The post 7 Easy Steps to Sell a Website appeared first on The Daily Egg.

Marketing Websites 119

Marketing Websites Business 119

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. According to The Sprout Social Index™ , consumers find short-form videos 2.5x more engaging than long-form videos.

Branding 117

Branding Brand Identity Advertising Agencies B2B Thought Leadership 117

The Daily Egg

NOVEMBER 17, 2022

Writing a blog post may sound like an easy task, but there’s a lot at stake. The point of a blog is. The post 8 Examples of Blog Post Templates appeared first on The Daily Egg.

Template 116

Template Examples Marketing Websites 116

CopyBlogger

NOVEMBER 17, 2022

Whether you’re a beginner blogger looking to write for clients or yourself, blogging is one of the most fun, versatile. Continue Reading. The post Everything a Beginner Blogger Needs to Know for 2023 appeared first on Copyblogger.

Blogger 113

Blogger Features 113

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

NOVEMBER 17, 2022

Discover more key agency SEO insights with our State of SEO: Agency Report, and use your newfound knowledge to plan your strategy for next year. The post Key Insights That Agency SEO Professionals Should Know appeared first on Search Engine Journal.

Ad Agencies 110

Ad Agencies SEO 110

Ahrefs

NOVEMBER 17, 2022

This is why many people turn to buying backlinks. But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money?

Buy 106

Buy Pricing Price Link Building 106

Search Engine Journal

NOVEMBER 17, 2022

Download our dedicated in-house SEO report and learn how to set your team up for success next year. The post In-House SEO: Key Insights To Inform Your 2023 Strategy appeared first on Search Engine Journal.

SEO 109

SEO 109

Martech

NOVEMBER 17, 2022

Businesses know they need an engaging, scalable way to connect with leads and customers. That’s why they’ve invested big bucks in marketing automation tools, chatbots and other technologies to automate outreach and handle high volumes of contacts. Unfortunately, many of these once-innovative solutions are falling short as needs evolve and customer expectations mature.

Webinar Metrics 103

Webinar Metrics Lead Ranking Marketing Automation Services Outreach 103

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Search Engine Journal

NOVEMBER 17, 2022

Wix announced a new feature that let's users update SEO factors like structured data and meta tags at the page level from one location. The post Wix Announces New Way To Edit Page Level SEO Settings appeared first on Search Engine Journal.

SEO 103

SEO Tagging Features 103

Martech

NOVEMBER 17, 2022

Customer journey analytics , which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases. . The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data.

Enterprise Management 102

Enterprise Management Marketing Automation Services Work Management Lock-In 102

Search Engine Journal

NOVEMBER 17, 2022

Social media icons are a great way to boost your follower numbers and connect with your audience. Use them without worrying about legal issues. The post Social Media Logos: How To Use & Where To Download Them appeared first on Search Engine Journal.

Social Media 102

Social Media Media 102

Martech

NOVEMBER 17, 2022

Even though it’s harder than ever for marketers to get customer data, customers demand the same high level of relevance when they hear from companies. To gain better campaign performance with less readily available data, here’s how marketers are getting their first-party data in order and partnering with clean rooms. Getting first-party data in order.

Paid Search Agency 97

Paid Search Agency Advertising Agencies Enterprise Management Companies 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Salesforce Marketing Cloud

NOVEMBER 17, 2022

When businesses see signs of an economic downturn, the natural reaction is to cut costs and try to do more with less. However, there’s one area where your marketing team shouldn’t look to trim: harnessing the first-party data you collect directly from customers. . This information gained through call center interactions, mobile app behavior, and loyalty programs, among others, can be very helpful during lean times.

Cost per Acquisition 98

Cost per Acquisition CPA Marketing & Strategy Mobile Advertising 98

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Recognizing the health threat raised by classrooms filled with students, schools and educational institutions are investigating how digital education and interactive learning can be extended and made more available in the midst of this global health crisis.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Search Engine Journal

NOVEMBER 17, 2022

Perfect your social advertising campaigns for a far-reaching and powerful marketing impact. The post 6 Social Advertising Tips For Financial Brands appeared first on Search Engine Journal.

Advertisements 95

Advertisements Advertising Tips Branding 95

Scoop.it

NOVEMBER 17, 2022

Marketing newsletters are a great source of information for many small and medium business owners. They provide a way to learn about some of the latest digital and traditional marketing news, new services, and tips to improve conversion rates and results. However, not all marketing newsletters are equal. In this article, we look at the best marketing newsletters available for you to subscribe to.

Newsletter 90

Newsletter Planning Work Management Marketing Management 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

SendGrid

NOVEMBER 17, 2022

Incorporating experiential marketing into your brand’s strategy can strengthen the relationship with your audience. Learn more about experiential marketing strategies and see examples. The post Experiential Marketing: Ideas, Examples & Campaigns appeared first on SendGrid.

Examples 87

Examples Campaigns Marketing & Strategy Marketing 87

DivvyHQ

NOVEMBER 17, 2022

It's important to keep your website's content fresh, relevant, and accurate. But how do you know what needs to be updated and when? Check out our latest post to learn how to set up a content maintenance schedule, and what types of revisions and optimizations to execute.

Content 82

Content Optimization Relevance Marketing Websites 82

33Across

NOVEMBER 17, 2022

33Across was recently named a Top Payor for H1 2022 by OAREX. This bi-annual recognition acknowledges programmatic demand partners who consistently pay their supply partners. The post 33Across Acknowledged as Top Payor in H1 2022 OAREX Top Payor Awards appeared first on 33Across.

Demand 71

Demand Companies 71

Spiralytics

NOVEMBER 17, 2022

You’re passing by two coffee shops and start craving a cup of joe. The odds are, you’ll enter the one that attracts a bigger crowd. Why? Because you assume that all those people lining up in front of it vouch for the quality of the product and customer service. Or, psychologically speaking, you’ve succumbed to the bandwagon effect. According to this phenomenon, we’re hard-wired to flock and adopt behaviors and trends of the majority.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Outbound Engine

NOVEMBER 17, 2022

How often you’re in front of your clients, and the quality of your brand identity, can literally make or break the success of your business. We all know that keeping in touch with clients leads to retention, and an increase in word of mouth, but I want to talk about what your name means to your clients. I want to talk about the amazing and wonderful world of brand identity.

Branding 73

Branding Brand Identity Word of Mouth Impressions 73

MarketMuse

NOVEMBER 17, 2022

Creating an in-depth pillar blog is no easy feat, yet content marketers know these long-form pieces are a key component of an overall search strategy.

Best Practices 78

Best Practices Search Marketing Marketing Strategy Marketing & Strategy 78

Strategic-IC

NOVEMBER 17, 2022

Alice De Courcy , CMO of Cognism , one of the leading Sales Intelligence platforms, sat down recently with our very own CMO, Declan Mulkeen to talk all things ABM - its past, its present and its future. There is no denying that working for an ABM Agency gives us a unique window into the world of Account-based Marketing. Working with clients across a multitude of industries - from MarTech to FinTech, from CyberTech, to HRTech, and with different levels of ABM maturity means we get to see ABM in a

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62