Fri.Sep 10, 2021

How B2B marketers can thrive in a hybrid environment


In this hybrid environment, tech buyer behavior is changing and the B2B buying process is more complex. Find out how B2B marketers can thrive using hybrid marketing models. Blogs B2B buying process buyer behavior hybrid marketing hybrid working purchase decisions remote work Research

Data-Driven Sales Forecasting Using Facts, Not Feelings [Part 1]


Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Use Gamification for MORE Customer Engagement


Are you trying to figure out how to use gamification to boost engagement on your website? The way you interact with your customers is important. But so is the way your customers interact with you.

Everything Marketing Managers Need To Know About Email Subdomains


“Don’t put all of your eggs in one basket.”. That’s the phrase that comes to mind when I think about email subdomains. From the outside looking in, it’s easy to lump all of your email efforts under a single category. They’re all one email program!

Email 92

Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales Engagement leverages process, tools, and training to align your efforts to your buyer’s journey and exceed their expectations. See how to equip sellers to effectively prospect, create meaningful connections and manage a sales cycle from beginning to closed-won! Download the guide today!

3 Hot Takes: These Brands Make Content Marketing Look Like Kid Stuff

Content Marketing Institute

Smart marketers know the best content touches hearts as well as heads. These examples from Shopify, Zillow, and Trek prove that content that teaches or inspires is never wasted on the young (or the young at heart).

Brand 85

More Trending

How To Use Social Media for Keyword Research via @sejournal, @annaleacrowe

Search Engine Journal

Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. The post How To Use Social Media for Keyword Research appeared first on Search Engine Journal. SEO Social Media

Post-Pandemic Digital Marketing: Lo-Fi Content, Interactivity & Internal Personalization


What’s Working In Content Marketing in 2021 , hot off the presses from Demand Gen Report , offers some insights that should help you create content that works for you. B2B buying went online in a big way in 2021. As a result, business leaders are discovering the enormous value of content marketing.

6 Reasons Your SEO Agency Is Losing Clients & What To Do About It via @sejournal, @SaraTaherSEO

Search Engine Journal

Your client roster is your SEO agency's greatest asset. Here are 6 common reasons clients leave and how to improve your retention rate. The post 6 Reasons Your SEO Agency Is Losing Clients & What To Do About It appeared first on Search Engine Journal. Careers & Education SEO

The 6 questions to answer before writing your Twitter threads


Tell me if this sounds familiar: you read a Twitter thread from somebody that made you think, “Wow, that was really good.”. Your creative mind immediately sparked an idea. What if you wrote threads too? Could you grow your Twitter following? Break down long videos and articles into bite-sized tweets?

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

19 Daily Habits That Make You Less Productive (And What to Do) via @sejournal, @ronlieback

Search Engine Journal

We only have 1440 minutes a day. Why are some more productive than others? Here's some answers and habits to supercharge your productivity. The post 19 Daily Habits That Make You Less Productive (And What to Do) appeared first on Search Engine Journal. Careers & Education

How B2B Buyer Insights Provide Next Level Marketing Segmentation Success

Inbox Insight

This article takes a deeper dive into how taking a more granular approach to segmenting your audience is crucial. Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. Reading time: 10 minutes.

Playing With F.I.R.E.-Backed Account-Based Marketing

HG Data

Back to Our Blog. Ed Locher. VP, Marketing. Share this post. Share on LinkedIn Share on LinkedIn Tweet Share on Twitter Share on Facebook Share on Facebook.

Rebranding for success: merging Com Hem and Tele2


Rebranding is a process that can make or break an organisation. It’s a project that is years in the making. And requires the very best people and tools to get the job done as smoothly as possible. One such organisation that successfully rebranded is Swedish media company Tele2.

The Definitive Guide to Remote Sales Coaching

Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone. Sellers are relying on virtual selling more than ever. With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople.

Eight Keys to Supercharge Your LinkedIn Posts

Golden Spiral

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. It’s not easy to reach the people you need to reach. The healthcare technology marketplace clangs with more noise than a tailgate party.

DivvyHQ vs. Comparing Content Marketing Platforms


We’ve heard plenty of horror stories from prospects who are sifting through the proverbial haystack trying to find a content marketing platform that fits their situation. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against.

How to Use Timely Content to Build Brand Awareness and Authority

Content Standard

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact.

Entity Building & Google’s Knowledge Graph - Ep. 240 via @sejournal, @Juxtacognition

Search Engine Journal

Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors?

The Ultimate Sales Coaching Guide

Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios.

7 Healthcare Marketing Strategies to Grow Consultations

SmartBug Media

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. It’s the opportunity for a potential patient to meet the doctors and gauge whether they feel comfortable moving forward on a procedure.

Lack of Clarity in Your Story and Strategy is Costing You.


As a C-suite executive or leader, you know there is nothing more important than clarity. Clarity in the story you want to tell. Clarity in the strategy you want to execute. When a company is just starting out, the company’s story and strategy are crystal-clear to everyone.

Cost 52

How to Estimate Cumulative Reach


One of the trickiest tasks in advertising is estimating the number of people your media plan will reach. With its latest upgrade, Bionic for Agencies media planning software automates the process of estimating cumulative reach using the Total Overlap Method. What is cumulative reach?

What is Bottom-Up Forecasting?


At a high level, bottom-up forecasting is a projection of micro-level inputs to assess revenue for a given year or set of years. For example, revenue teams often use this method to estimate the business's future performance based on individual sales or rep performance.

Core Principles of Great Sales Enablement are the Same: It's The Tactics That Have Changed

If your role includes supporting sellers, then this in-depth sales guide is for you! Discover valuable insights on how to adjust your tactics and keep remote onboarding and training engaging. Take the next steps from sales to revenue enablement by downloading this essential guide today!

Maintaining a resilient culture in times of change

Modern B2B

The post Maintaining a resilient culture in times of change appeared first on Modern | B2B Marketing Agency. B2B Marketing Strategy

Testing form Shortcode


Marketing Form Test. First Name *. Last Name *. Company *. E-mail *. Phone *. Area Code. Phone Number. Should be Empty: Register with Us. The post Testing form Shortcode appeared first on BenchmarkONE

Test 52

What’s the Difference? Hubspot Web Analytics vs. Google Analytics

SmartBug Media

Reporting on website traffic, leads, and conversions is an essential part of any digital marketer’s job. And when it comes to reporting, especially with regard to inbound marketing, there are essentially two commonly used platforms: HubSpot and Google Analytics (GA).

Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has never been higher.

From Planning to Results, How to Choose a Tool to Manage Marketing Projects

With increased channels, tools, and pressure to achieve goals, your work management platform must be able to: Manage complex projects within tight time frames, Harness data from all channels to make decisions in real time, Prove ROI to the broader business. Download the eBook today!