Fri.Sep 10, 2021

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How B2B marketers can thrive in a hybrid environment

SWZD

In this hybrid environment, tech buyer behavior is changing and the B2B buying process is more complex. Find out how B2B marketers can thrive using hybrid marketing models.

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Data-Driven Sales Forecasting Using Facts, Not Feelings [Part 1]

Zoominfo

Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’. It’s a tough ask, and in many ways, sales leaders have the most difficult time of them all when predicting the shape of tomorrow. Unlike meteorologists or economists, their industry doesn’t use data as the bedrock of forming their forecasts.

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How To Use Social Media for Keyword Research via @sejournal, @annaleacrowe

Search Engine Journal

Social media offers a wealth of data for SEO pros to tap into. Here are some ways to use social media for keyword research. The post How To Use Social Media for Keyword Research appeared first on Search Engine Journal.

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How to Use Timely Content to Build Brand Awareness and Authority

Content Standard

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. Managed effectively, it builds a foundation to boost your search engine optimization (SEO) performance for the long run, giving your brand a lasting impact. However, sustaining traffic long term hinges on not just one but two types of content. In addition to evergreen content, which we recommend comprising 80% of a brand’s content, a strong content marketing mix should be bolstered with

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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6 Reasons Your SEO Agency Is Losing Clients & What To Do About It via @sejournal, @SaraTaherSEO

Search Engine Journal

Your client roster is your SEO agency's greatest asset. Here are 6 common reasons clients leave and how to improve your retention rate. The post 6 Reasons Your SEO Agency Is Losing Clients & What To Do About It appeared first on Search Engine Journal.

More Trending

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19 Daily Habits That Make You Less Productive (And What to Do) via @sejournal, @ronlieback

Search Engine Journal

We only have 1440 minutes a day. Why are some more productive than others? Here's some answers and habits to supercharge your productivity. The post 19 Daily Habits That Make You Less Productive (And What to Do) appeared first on Search Engine Journal.

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Data-Driven Sales Forecasting Using Facts, Not Feelings

Zoominfo

Q: What do sales leaders, meteorologists, and economists all have in common? A: Their jobs all depend on being able to accurately answer the question, ‘What’s going to happen tomorrow?’ It’s a tough ask, and in many ways, sales leaders have the most difficult time of them all when predicting the shape of tomorrow. Unlike meteorologists or economists, their industry doesn’t use data as the bedrock of forming their forecasts.

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The Complete Guide to Conducting a Video Interview

The Daily Egg

An effective video interviewing process comes with a host of benefits. These include reducing the time to hire, creating a positive candidate. The post The Complete Guide to Conducting a Video Interview appeared first on The Daily Egg.

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Entity Building & Google’s Knowledge Graph - Ep. 240 via @sejournal, @Juxtacognition

Search Engine Journal

Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors? Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google’s Knowledge Graph.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Rebranding for success: merging Com Hem and Tele2

Bannerflow

Rebranding is a process that can make or break an organisation. It’s a project that is years in the making. And requires the very best people and tools to get the job done as smoothly as possible. One such organisation that successfully rebranded is Swedish media company Tele2. In the Spring of 2021 it merged its fixed broadband and TV operation products from Com Hem, with its mobile operation, Tele2, under a new and upgraded Tele2 brand.

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7 Healthcare Marketing Strategies to Grow Consultations

SmartBug Media

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. It’s the opportunity for a potential patient to meet the doctors and gauge whether they feel comfortable moving forward on a procedure. Depending on the procedure, a consultation may be a big step for a potential patient to take.

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How B2B Buyer Insights Provide Next Level Marketing Segmentation Success

Inbox Insight

This article takes a deeper dive into how taking a more granular approach to segmenting your audience is crucial. Read on to uncover how B2B marketing segmentation is advanced by B2B buyer insights…. Reading time: 10 minutes. How can you unlock key audience intelligence to dial up your demand gen activity? Putting the right message in front of the right buyer to generate the right response is key to effective B2B marketing.

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Lack of Clarity in Your Story and Strategy is Costing You.

OnMessage

As a C-suite executive or leader, you know there is nothing more important than clarity. Clarity in the story you want to tell. Clarity in the strategy you want to execute. When a company is just starting out, the company’s story and strategy are crystal-clear to everyone. But then two things happen. 1. Growth.2. [.]. The post Lack of Clarity in Your Story and Strategy is Costing You. appeared first on OnMessage.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Six Components to Understand When Evaluating B2B Marketing Campaign Performance and Cost Per Lead

Launch Marketing

Lead generation can be a challenge for B2B marketers. On the surface, the more leads that you generate, the lower the cost per lead (CPL) is and the better you feel about the elements of the marketing campaign. To take this one step further, it is essential to understand who these leads are, what they are costing you and what next steps should take place to ensure the leads are on-target to the audience you want to reach.

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Case Study: How an SEO Agency Helped an Artisan Bakery Increase Organic Traffic by 214%

SEMrush

In our SEO Reality Show series, we’ve been sharing the individual steps a partner agency took to help an artisan bakery improve their search visibility, capture quality web traffic, and convert site visitors into customers. Four months have now passed since they started this journey, so we created this case study to share some preliminary results and insights with you.

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Building a Good Brand Relationship via Email Marketing

Sharpspring

How to boost your engagement rate and reduce unsubscribes. Getting people to sign up for your mailing list is easy compared to keeping them subscribed. And even if they stay subscribed, an un-engaged recipient with no brand relationship with you is no better than someone who hasn’t joined your list. In fact, they may be worse! So, how can you successfully engage your audience, build a brand relationship, and fully leverage your list to grow your brand?

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Post-Pandemic Digital Marketing: Lo-Fi Content, Interactivity & Internal Personalization

Content4Demand

What’s Working In Content Marketing in 2021 , hot off the presses from Demand Gen Report , offers some insights that should help you create content that works for you. B2B buying went online in a big way in 2021. As a result, business leaders are discovering the enormous value of content marketing. It has become the linchpin in the B2B buyer’s journey.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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How to Use Gamification for MORE Customer Engagement

Optinmonster

Are you trying to figure out how to use gamification to boost engagement on your website? The way you interact with your customers is important. But so is the way your customers interact with you. So what if we told you there was a strategy that would immediately hook your site’s visitors and increase the odds they’d subscribe to your site?

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An Extreme Guide to SaaS Sales: Process, Metrics +More!

accelerate agency

Do you have a great SaaS product, but you’re not sure how to sell it? . Salespeople rarely go door-to-door anymore, selling tangible products you can test out in the living room. . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible.

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The Three Bosses of SEO

Moz

In SEO, there are three main “bosses” with different needs: your business, your searchers, and your search engines. How do you answer to all of them?

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Hacking the Secrets of Account-Based Marketing, as seen on Acquia

6sense

The historical divide between marketing, sales and IT teams can no longer exist. Digital experience is a group effort , which is why as the CMO of Acquia, I’ve often adopted developer techniques and strategic workflows in my team’s processes. For years, marketing has held Scrum weeks to optimize our time, and we’ve embraced the low-code/no code movement as a way to put the power to create digital content directly in the hands of everyone, not just technologists.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Eight Keys to Supercharge Your LinkedIn Posts

Golden Spiral

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. It’s not easy to reach the people you need to reach. The healthcare technology marketplace clangs with more noise than a tailgate party. More and more companies are joining the throng and trying to push you out. Lots of people are saying lots of words. You wrestle to find the right people to have conversations with at the right time so they can embrace what you do.

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DivvyHQ vs. Monday.com: Comparing Content Marketing Platforms

DivvyHQ

We’ve heard plenty of horror stories from prospects who are sifting through the proverbial haystack trying to find a content marketing platform that fits their situation. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against. In today article, we're focusing in on the comparison between DivvyHQ vs.

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Web Log Analysis is Essential to a High-Performing Website

Brightedge

Any web page, from a search engine optimization (SEO) perspective, has two distinct audiences, one real and one virtual. For the real audiences – the people who visit your pages, consume your content and transact on the site – surface-level content is king. What you say, how you say it and how you present it visually is the focus for real visitors. The virtual audiences – search engine spiders or search bots – help bring people to your site by mapping and understanding your content.

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Building a B2B Marketing Behemoth

Drew Neisser

Low-code development platforms like Airtable are interested in turning software users into software creators, something growingly more important in a world of rapid digital transformation. That’s just one of the reasons why Archana Agrawal was excited to join Airtable as CMO in March 2020—she saw the innate benefit of, in her words, “taking the power that was previously left in the hands of software developers and bringing it to the rest of the world.”.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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An Extreme Guide to SaaS Sales: Process, Metrics +More!

accelerate agency

Do you have a great SaaS product, but you’re not sure how to sell it? . Salespeople rarely go door-to-door anymore, selling tangible products you can test out in the living room. . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. In the following article, we’re going to give you all the details and tricks you need to finetune your SaaS sales game so you can make sure you’re selling your SaaS product in the best way possible.

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Agencies to Media, Digital Content Disruptions in 2022 | Webinar Recap

Parse.ly

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Customers are increasingly interested in engaging with brands and the competition for their attention has never been higher. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them.

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How Agencies Use AI in Marketing

Atomic Reach

“The theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages.”. As the digital world continues to evolve, digital agencies continue to evolve their tech stacks in order to provide the best services to their clients.