Marketing Insider Group

JANUARY 31, 2019

The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital marketing landscape is constantly changing, which means B2B […]. The post 10 B2B Lead Generation Strategies for 2019 appeared first on Marketing Insider Group.

Lead Generation 279

Lead Generation Generation Marketing & Strategy Leads 279

Content Marketing Institute

JANUARY 31, 2019

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. She got it. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. Both times, she got the salary bump. How? Both of them say they didn’t just ask for a raise. They made a case for it. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.

Top of Funnel 84

Top of Funnel Paid Search Agency Content Marketing Work Management 84

Webbiquity

JANUARY 31, 2019

Guest post by Kevin Conner. Social media success isn’t nearly as random as it can seem. Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals.

Social Media 243

Social Media Media Word of Mouth Analysis 243

DiscoverOrg

JANUARY 31, 2019

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. presidential election and ensuing claims about what information is factual, and what is … “alternative facts.” In sales, accuracy is paramount. Sustainable long-term pipeline and revenue are not created by approximations, best guesses, or ignoring known inaccuracies.

Marketing Automation Services 136

Marketing Automation Services Outreach Barriers Vendors 136

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

JANUARY 31, 2019

This year has started off strong on my end, but we’re also looking ahead towards what’s next. I’ve spent a fair amount of time talking to digital marketing professionals about what’s important to them, sharing some of our product roadmap, and seeing where there’s alignment and where there may be market opportunity. While I try to structure these conversations to touch on a few specific topics, things usually don’t go as planned.

Top of Funnel 148

Top of Funnel Marketing AI Planning Digital Marketing Funnels 148

The Daily Egg

JANUARY 31, 2019

February 2, 2018: I shared this post on LinkedIn: I’d started a new job, lucked into the opportunity to advise two founders and companies I think highly of, and committed to pushing forward on a passion project of mine that had stalled for 10 years (kids books about social and environmental issues). Life was almost […] The post It’s Time To Start Paying Attention appeared first on The Daily Egg.

Linkedin 107

Linkedin Companies 107

Golden Spiral

JANUARY 31, 2019

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. With over 4.3 billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. That’s a lot of competition! You’re competing with every blog, Internet marketer, and celebrity that makes a way into the email accounts of your existing and prospective customers.

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Hubspot

JANUARY 31, 2019

If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance -- and their opponent’s inability to do the same.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Marketing Analytics Tools 100

SEMrush

JANUARY 31, 2019

Not all placements are considered equal. If you had the choice of sending a pitch and earning a placement or sending a pitch and earning 20 placements, which would you choose? Learn how to take advantage of natural publisher syndication networks can mean the difference between generating less than a handful of links or hundreds of press mentions for your content.

Press 90

Press Generation Content Brand Identity 90

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hinge Marketing

JANUARY 31, 2019

Today we’re going to talk about M&A in your brand and five situations where an M&A can really strengthen your brand, some opportunities to really improve your brand as you grow through mergers and acquisition. TRANSCRIPTION: All right, today we’re gonna talk about M&A in your brand and five situations where an M&A can really strengthen your brand, some opportunities to really improve your brand as you grow through mergers and acquisition.

Video Marketing 84

Video Marketing Brand Identity Branding Acquisitions 84

Hubspot

JANUARY 31, 2019

When I initially applied for my role at HubSpot, I was immediately blown away by the hiring manager I was working with. She was professional, incredibly informative, and experienced. She had the answer to every question I had about the company, the role I was being interviewed for, and HubSpot’s culture. From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be.

Resources 88

Resources Resource Management Work Management Budget Programs 88

Emplifi

JANUARY 31, 2019

Social media and link building are often looked at separately from a business perspective.Although this is a fairly common practice, integrating these two areas should be imperative for marketers. Otherwise, you may put yourself at risk of missing out on major opportunities - especially when it comes to using social media for link building.

Social Media 78

Social Media Media Link Building Practices 78

Bannerflow

JANUARY 31, 2019

Here at Bannerflow , helping marketing teams worldwide create their best display ad campaigns is in our DNA. Indeed, we like to think the majority of campaigns built via our platform are brilliant – yet, sometimes a few campaigns rise above the rest. And that’s what this blog celebrates! How did we select 2018’s best display ad campaign?

Display 75

Display Paid Search Agency Ads Campaigns 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Outreach

JANUARY 31, 2019

Doesn’t it seem like every salesperson is successful? It’s true, check out your social media feeds. Everyone is living the dream: promotions, vacations, beautiful relationships and even more beautiful cars. If you still don’t believe me, check out the resumes of job applicants at your company. Everyone’s an over-achieving, Type-A, killing-it, crushing-it, hyper-motivated shark!

Cold Calling 75

Cold Calling Email Campaigns Social Media Promotion 75

SendGrid

JANUARY 31, 2019

SendGrid’s 2019 Email Deliverability Guide is here! This guide will provide you with the building blocks for email deliverability, as well as insights from internal email deliverability experts and industry stakeholders to ensure you're ready for 2019. The post SendGrid’s 2019 Email Deliverability Guide appeared first on SendGrid.

Deliverability 69

Deliverability Ad Building Practices Best Practices 69

Outreach

JANUARY 31, 2019

We give a lot of attention to cold calling best practices and quick tips , and in an ideal world you would just close the deal and call it a day on that first call (ha, if only), but in our world of B2B sales it's just the beginning. All of our efforts to help you crush your cold calls are for the sole purpose of booking the next step in the sales process: the discovery call.

Cold Calling 75

Cold Calling Sales Qualified Leads Marketing Prospects B2B Sales 75

ClearVoice

JANUARY 31, 2019

Ah yes, the well-written creative brief. It’s a dying art form on par with handwritten notes and voicemail. Given shrinking bandwidth, tighter deadlines and the need to parse through research, analytics and strategy documents, the creative brief is often the first thing to suffer. A casualty of the overly committed who perceive the process of creating them anything but, well… brief.

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Litmus

JANUARY 31, 2019

For the third year in a row, interactive email experiences were voted one of the hottest email design trends. So why don’t we see more interactive emails in our inboxes? For many brands, limited inbox provider support is the main reason they don’t send more interactive campaigns. You don’t have to fear limited support if you have a fallback in place.

Paid Search Agency 64

Paid Search Agency Tagging Display Interactive Marketing 64

Televerde

JANUARY 31, 2019

Imagine growing up in a town of 350 people. There weren’t other kids my age in my neighborhood, so I learned to master solitude, flexibility and introspection. When an opportunity arose in my early 20s to move to New York City, I jumped in headfirst. I had always wanted to live in Manhattan. Growing up with movies like The Secret of My Success and Baby Boom , I dreamt of running away to the big apple and becoming a business titan.

Lead Ranking 63

Lead Ranking Business Work Management Marketing Management 63

DemandBase

JANUARY 31, 2019

Today’s conversation is with Jill Melchionda, President of April Six , a global B2B marketing agency that works exclusively in the technology sector, and a certified member of the Demandbase partnership program. Jill has spent the majority of her career at advertising and marketing agencies, running them or contributing to their success, on both the B2B and B2C side.

Demand Generation Agencies 61

Demand Generation Agencies Advertising Agencies Paid Search Agency Ad Agencies 61

Hubspot

JANUARY 31, 2019

From 1976 to 2000, the average working American took off more than 20 days a year. 15 years later, that number has decreased to 16 days for the average American. We all know the importance of work-life balance -- but, unfortunately, we don't always know how to implement formal company policies to give employees' legitimate permission to take time off.

Work Management 63

Work Management Correlation Thought Leadership Trust Marketing 63

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Sharpspring

JANUARY 31, 2019

Years have passed and the times have changed — now millennials are the largest generation in the workforce. As a result, they’ve also become a huge portion of today’s consumer market. Forward-thinking marketers need to work on capturing millennial interest today if they’re going to ever maintain them as loyal customers in the years to come. Read on for a few valuable tips you can use to create a powerful marketing message for millennials.

Peer-to-peer 55

Peer-to-peer Planning Paid Search Agency Mobile Advertising 55

Leading Results Rambings

JANUARY 31, 2019

To create stronger customer relationships, you must understand how to get the most from your marketing data, and, thanks to CRM (customer relationship management) and social media analytics tools, gathering customer data has never been easier. The data is great for project management, customer research, closing sales, and general marketing activities – so how do business leaders, salespeople, and marketers use their CRM data to understand how to foster better customer relationships and extend th

CRM 55

CRM Paid Search Agency Social Media Interactive Marketing 55

FMG Suite

JANUARY 31, 2019

The thing that’s both exciting and sometimes frustrating about social media is that it’s always changing. Yes, this means there […].

Social Media 63

Social Media Media Research Tips 63

SendGrid

JANUARY 31, 2019

Need ideas for your Valentine's Day and spring campaigns? We've got you covered! Here are a few ideas and examples to boost your creative inspiration. The post Planning Your 2019 Email Campaigns: V-Day, Women’s History Month, and Spring Themes appeared first on SendGrid.

Email Campaigns 52

Email Campaigns Planning Campaigns Creativity 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Heinz Marketing

JANUARY 31, 2019

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series and for the past few years we’ve done our own version here at Heinz Marketing. On Thursdays we feature B2B sales, marketing or business leaders. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

Work Management 49

Work Management Marketing Management Content Marketing Planning 49

Seismic

JANUARY 31, 2019

Around the world, wealth management firms are focused on creating better, more convenient, and more personalized experiences for investors. That can include using technology to enable enhanced client communications, educating clients with engaging new digital resources, and helping promote and reinforce good habits through gamification. But clients aren’t the only audience that wealth management firms need to be targeting with technology.

Trends 45

Trends Marketing Management Ad brokers Digital Transformation 45

PFL

JANUARY 31, 2019

It’s a digital world out there, and even old-school industries have to change their marketing strategies if they want to keep up. And in finance, where industry regulations have generally made it more difficult for businesses to branch out with their digital marketing strategies, it’s important to get creative. Seventy-one percent of financial service organizations […].

Marketing Automation Services 45

Marketing Automation Services Service Marketing & Strategy Creativity 45