Fri.Apr 28, 2017

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How to Check The Quality of Backlinks

Marketing Insider Group

Search engines around the clock are watching the manipulation at the websites and sometimes hit with the penalty even the fairest sites. If this is happening, even Google webmasters can’t give the exact answer why. And if being absolutely fair, there’s always something at your site with that you can find fault. Common problems are […].

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Marketers: Are You Preparing to Take the Summer Off?

ViewPoint

An embolism is a blockage caused by one or more bubbles of air in the circulatory system. These bubbles can travel to your brain, heart, or lungs and cause a heart attack, stroke, or respiratory failure. Stopping or slowing down lead generation, qualification and nurturing programs creates what I call a “bubble-in-the-funnel.” It may not kill you, like an air embolism could, but it can be dangerous to the health of your company.

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Weekend Reading: “Top of Mind” by John Hall

Marketing Insider Group

For the 120th episode of The Marketing Book Podcast, I interviewed John Hall author of Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You. Whether you’re a marketer representing a brand, a salesperson, a startup or a CEO, maintaining a prominent spot in your audience’s minds will increase […]. The post Weekend Reading: “Top of Mind” by John Hall appeared first on Marketing Insider Group.

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Why I told a client to quit blogging: finding your “One Thing”

Biznology

Here’s a question: what’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” Well yes and no. Because without knowing the answer, you’re putting your campaign at risk.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Too Many Content Marketers Are Making This Metrics Mistake

Contently

The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule. According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. 1. CEOs and CFOs shouldn’t take this lightly. If your team takes two months to publish a 1,000-word blog post, it’s going to be really difficult to generate a return on your investment.

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Survey: Brands Aren’t Ready to Commit to Native Publishing

Contently

Back in 2015, Facebook introduced Instant Articles. It was a seminal moment—or at least, it was supposed to be. After years of hot takes and hand-wringing, including from yours truly , what was once supposed to revolutionize digital content has instead been something of a dud. The Guardian, which used to turn every piece it published into an Instant Article, is now completely abandoning the format.

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3 Things Customers Expect from Your Videos for Customer Support

Vidyard

When’s the last time you actually read a “read-me” document or browsed a manual before using a product? For most of us, it’s rare. Most customers share these sentiments and with the ubiquity of instant customer service options from live-chat to SMS, email, voice, and social, customers have been trained to expect things to just work and if they don’t, they want immediate, seamless support.

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When Is a Corporate Blog Not a Blog? Why I’m Calling It a Digital Publication

Content Standard

I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. After a solid year of job hunting and all its attendant woes, I was exactly where I wanted to be. My hard work had paid off. Until, of course, my husband burst my bubble. “So…it’s a corporate blog?” I may have overreacted. “It’s not just a blog !

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April Social Media News: AR on Facebook, Ads on Snapchat & More

Hubspot

April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to keep more users and marketers spending their time there.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Co-op MDF Software for Channel Resellers and Distributors

Computer Market Research

Computer Market Research. Co-op MDF Software for Channel Resellers and Distributors. Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired. Computer Market Research (CMR), a leading developer of web-based channel management solutions, has redesigned its Co-op MDF software to provide multi-vendor funds management for resellers and distributors.

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Understanding The Difference Between a CRM and MAP

ActiveDEMAND

CRM and MAP : Similar on the Surface Only. There are some things in life that look or sound alike, but are quite different. To illustrate, consider crocodiles and alligators. Most people associate these creatures as being one and the same with big, snapping teeth, scaly bodies and reputations for messy eating habits. In actuality, the reptiles are different on many levels, each with their own unique place and purpose in the world.

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Co-op MDF Software for Channel Resellers and Distributors

Computer Market Research

Computer Market Research. Co-op MDF Software for Channel Resellers and Distributors. Automated Co-op MDF Solution that Gives you the Opportunity to Use Funds that May Have Otherwise Expired. Computer Market Research (CMR), a leading developer of web-based channel management solutions, has redesigned its Co-op MDF software to provide multi-vendor funds management for resellers and distributors.

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#SproutChat Recap: Metrics That Matter

Sprout Social

Without looking at metrics, there is no way to tell if a marketing campaign is working. As a marketer, uncovering which metrics correlate with your overall business goals will help you tell a complete story to your clients or stakeholders. But before you can measure your social ROI, you need find out which social metrics matter. This week at #SproutChat, Sprout All Star and Director of Digital at Atomic Revenue , Steph Nissen , provided tips on pinpointing the most valuable data and presenting

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Marketing Nation: Booths in the Engagement Economy

Bound360

The Marketing Nation Summit was all about “engagement” this year – and the booth experiences on the tradeshow floor did not disappoint. We put together a list of booths that we saw people engaging with the most and evaluated them based on conference best practices. When planning a successful booth experience, marketers should try to answer the following 3 questions: 1.

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Top 5 Demand Generation Strategies

KEO Marketing

Demand generation is a critical part of the sales process. It is the first step in the sales cycle, so a shortage of qualified prospects will affect the entire process and negatively impact revenue. Creating demand within the target audience is so important because both quality and quantity of the leads are critical factors. How can a company ensure a steady supply of quality leads?

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Marketing Nation: Booths in the Engagement Economy

Bound360

The Marketing Nation Summit was all about “engagement” this year – and the booth experiences on the tradeshow floor did not disappoint. We put together a list of booths that we saw people engaging with the most and evaluated them based on conference best practices. When planning a successful booth experience, marketers should try to answer the following 3 questions: 1.

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Working Well With Distributed Teams

Akoonu

Are you on the same page as your remote colleagues? It can be challenging to execute consistent, aligned marketing across global teams, dispersed freelancers, agencies and employees working from home. Yet the scalability and flexibility has benefits that have inspired companies to tackle the inherent challenges of remote teams and resources. What do successful distributed teams have in common?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Account Based Marketing: Definition, Tactics & Strategy

EverString

The post Account Based Marketing: Definition, Tactics & Strategy appeared first on EverString.

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10 Tips for Editing Your Own Content

Kapost

If writing is a big part of your work, editing your own content should be, too. Between grammar snafus, typos, and sentences that don’t jive, each element impacts how people perceive content quality and a brand. With so many different content streams to juggle including social channels, website copy, and ads, B2B companies can’t afford to hit the publish button without knowing content has a second line of editing defense.

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Ranking the Keyword Value of 180 Series C Software Companies

Directive Agency

Overview. As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A strong organic strategy is not always defined by how many keywords you can rank for. At Directive Consulting, we’ve noticed that it’s often times more cost-effective to increase your market share for your most valuable keywords than it is to rank for endless new variations.

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9 Link Building Email Outreach Templates That Actually Work

Hubspot

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me. I'm ambidextrous (I can write with both hands), I'm the adoptive mother of three cats (one of whom is named Kitty), and before coming to HubSpot, I spent a lot of time writing and sending link building outreach emails. >" src="[link].

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Capitol Hill’s Filter Bubble: Most Americans Believe Social Media Impacts Public Policy

Contently

Capitol Hill has been full of unprecedented news for months, but on March 20, something truly strange happened. As FBI Director James Comey and NSA Director Mike Rogers faced questions on the Trump administration’s ties to Russia, the hearing took an unexpected turn. President Trump, as is his custom, had taken to Twitter to share his opinions on the matter.