Mon.Jan 25, 2021

AI and social media marketers in B2B marketing campaign

ClickZ

30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In past AI was just a thing of sci-fi movies and scientific laboratories.

Do You Need to Choose an SEO Agency in Your Area?

Marketing Insider Group

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing.

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Internal Links: The 7 Best Strategies To Boost Your Results

RockContent

Generating qualified traffic is a very important part of any Digital Marketing strategy. In addition to attracting the right people, you need to do this on a large scale in order to gain authority, generate leads, and close sales.

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Website Design Trends for 2021

Webbiquity

Guest post by Matthew Reeves. Beautiful website design, regardless of the industry or current trends, will always adhere to certain golden rules of design relating to ease of use, inclusion of all information relevant to the user journey, and high-quality (original, if possible) imagery.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to solve the DNS Server not responding problem

RockContent

The DNS server not responding problem is very common, and it can upset many people, especially when they don’t know what happened and how to fix this error.

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Marketing Takeaways From 2020: What We Learned, What We Did Wrong, and What We Are Focused on for the Future

RockContent

2020 was one for the record books. Companies had to adapt , and they had to do so while flying by the seat of their pants. It was uncharted territory for individuals and businesses alike. But of everything that happened, one positive that can be gleaned from the past year is what we learned.

4 Questions to Help Vet Your Content Ideas

Content Marketing Institute

A lot of factors play into the success of your content. But you’re more likely to reach your goals if you first vet your content ideas. Use this checklist to confirm which ideas are worth pursuing (and which ones aren’t.)

Great marketing and advertising quotations

Sales Lead Insights

Like good taste, marketing is difficult to define. Let’s try to define it by quoting or paraphrasing some of the masters of the art and science of marketing–which they generally used call advertising: “Advertising is what you do when you can’t (afford to) go see somebody.” ” Fairfax Cone, principal of Foote, Cone & Belding – 1963. “Advertising is salesmanship mass produced.

How to Create an Influencer Campaign with Viral Potential

Traackr

Scarlette Tidy is no stranger to viral campaigns, having been the brains behind several of Kendo Brand’s most impressive social media initiatives

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to handle three challenges of multiple marketing channels

Sales Lead Insights

Multiple marketing and sales channels can lower costs and provide faster leads and sales. But they present challenges. Here are some ideas to mitigate those challenges: How to handle channel conflict. If you are selling direct and online, and your resellers are as well, there’s a tendency for all involved to feel cut out. So, focus on the customer: make it easy for them to research and purchase the way they want to.

How to Do a Content Gap Analysis for SEO via @xandervalencia

Search Engine Journal

A content gap analysis helps identify missed opportunities in your SEO strategy. Learn to analyze your content and improve your SEO. The post How to Do a Content Gap Analysis for SEO via @xandervalencia appeared first on Search Engine Journal. Content Marketing SEO

Design Decoded: Ceros Explains… The Golden Ratio

Ceros

Reading Time: 2 minutes. Welcome to Design Decoded , our original video series. In each video, we’ll trace the history of some popular UX design element and attempt to explain its ubiquity. First up, we took a look at the caret , and then, the hamburger menu.

How to Create a GetResponse Popup (the Easy Way)

Optinmonster

Do you want to create a GetResponse popup to get more email subscribers? An engaged email list is a valuable business asset. And with the right popup, you can build your email list fast. In this tutorial, we walk through how to create a custom GetResponse popup that will grow your subscribers.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Sales Pipeline Radio, Episode 233: Q & A with Jason Yarborough @yarby

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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Top 5 Content Marketing Trends To Learn In 2021

Only B2B

Content marketing has always been a tougher part to carry, because it has been transforming since ages, audience easily get bored if they do not find your way of marketing interesting.

How to Perfect Your Content Workflow

DivvyHQ

Since there are never enough hours in the day for enterprise marketers, here are a few secrets that can perfect your content workflow, giving you more time to do what you're probably being paid to do, create amazing content.

7 Best Website Builders for 2021

Visitor Queue

With more and more website builders coming to the market, it is becoming easier to move your business online and remain looking professional. With templates, easy to customize features, and support, your business can look as professional online as you do offline.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Ultimate Guide to Event Marketing

Hubspot

Think back to the last event you attended. Was it a conference or trade show? An intimate seminar or startup launch party hosted online? How about a fun, socially-distanced 5K or golf outing?

Google Dance: Maximizing Your SEO in Spite of Rankings Volatility

seo.co

In the SERPs (as well as in life), the only constant is change. And, that’s exactly what the “Google Dance” is.

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The right fit: How to find influencers for your brand’s marketing campaign

Sprout Social

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year.

Guide to campaign bid adjustments

Choozle

Your digital advertising campaign is all set (and running well!), but after a couple of weeks, you start to see a downturn in overall performance. Or maybe you just aren’t sure how to get started with CPMs.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What Does Digital Transformation Mean to Marketers in 2021?

QuickPivot

Digital transformation is a term that seems to be everywhere these days. But what does it mean exactly? And how does it impact marketers in 2021? If you are unsure, you’re not alone.

Traffic Dropped, But My Keyword Rankings Are Holding. What Happened?

seo.co

Anyone who has worked long enough in online marketing has been on both the positive and negative end of a Google update. It’s unfortunately a zero-sum game. There are only 10 positions on page 1 and not every company vying for top positions can attain them.

The Ultimate Guide to Using Goals in A/B Testing (And How Convert Aces Goals)

Convert

Goals matter! Whether in life or A/B testing… without goals, we keep spinning our wheels and never reach the destination.

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Uncertain times call for a more agile marketing strategy

Marketing Advisory Network

The world is not the same place it was a year ago. The global pandemic, strides for necessary social justice, along with accompanying economic uncertainty have shifted priorities in meaningful ways, and our marketing strategies must shift too.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.