KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Migrating to GA4 has also been an important point of discussion at KoMarketing across clients as there are many lingering questions. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Webbiquity

DECEMBER 20, 2022

Guest post by Nina Petrov. Whether you are planning an online event, a live gathering, or a hybrid one, you won’t reach your goals and key objectives without effective event marketing and promotion. You might have the best event of the season planned out, with top-of–the-line production and guests, but that won’t mean much if your target participants don’t know the event even exists.

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Event Marketing Planning WOM Paid Search Agency 324

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Merkle recently published its “Performance Media Report” for the fourth quarter of 2022, and statistics indicated that between March and May 2022, less than 40% of marketers stated that creating a cohesive experience across SEO and other channels was one of their most important objectives.

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Marketing Report SEO Marketing & Strategy Marketing Strategy 233

Marketing Insider Group

DECEMBER 20, 2022

Let’s be honest, your lead generation strategy might need some work if it’s not producing ROI. The whole point of lead generation is to generate leads that close! In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You can’t rely on one pipeline or blasting out an email to your prospect list and calling it a day.

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Lead Generation ROI Demand Generation Agencies Lead Ranking 219

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Search Engine Journal

DECEMBER 20, 2022

New research paper demonstrates a way to increase language model performance speed by up to three times with minimal modifications to the LLM. The post Google CALM: A New Language Model Technology appeared first on Search Engine Journal.

Google 111

Google Paper Research SEO 111

Search Engine Journal

DECEMBER 20, 2022

Marketplace SEO involves optimizing product listings on ecommerce marketplaces such as Amazon and Etsy to increase visibility and conversions. The post Marketplace SEO: A Guide To Optimize Listings appeared first on Search Engine Journal.

Optimization 102

Optimization SEO eCommerce Amazon 102

Stevens & Tate

DECEMBER 20, 2022

What is Augmented Reality? September 20, 2018 / in Articles, Digital, digital media, Internet Marketing, SEO / by Nicole Wagner. Brands are always looking for newer and better ways to engage with audiences, especially since audiences are expecting much more out of their brand experiences. It’s why augmented reality is beginning to be leveraged by brands more and more.

Storytelling 100

Storytelling Display Internet Marketing Search Engine Marketing 100

Sprout Social

DECEMBER 20, 2022

Your brand is so much more than a logo, tagline or advertising campaign. It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products.

Social Media 98

Social Media Media Work Management Distribution 98

Conversica

DECEMBER 20, 2022

2023 Predictions. By Jim Kaskade. It’s that time of year again when we look forward to the future. Here are a few thoughts I had about 2023 related to the economy, Conversation Automation, revenue teams, and more. Companies need to hunker down for the first half of 2023, but a rebound is coming in Q3. My prediction is not based on my own crystal ball.

Enterprise Management 98

Enterprise Management Work Management Budget Programs Lead Ranking 98

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Search Engine Journal

DECEMBER 20, 2022

Taking a leap to buy an online business is rewarding when you significantly reduce your risk. Here are important factors for consideration. The post How To Buy An Online Business (& Where To Buy) appeared first on Search Engine Journal.

Buy 95

Buy Business SEO 95

LeanData

DECEMBER 20, 2022

Almost everything takes the path of least resistance: water, electricity, Google Maps … and your Sales reps. It’s human nature. No rep wants to jump through extra sales hoops to get a deal closed. So when a lead comes in, it’s in the seller’s best interest to take that marketing moment and, in the easiest, most efficient way possible, turn it into some kind of sales outcome. .

Ideal Customer Profiles 95

Ideal Customer Profiles Work Management Marketing Management Account Based Marketing 95

DivvyHQ

DECEMBER 20, 2022

As a marketer, it's important to think about everyone in your target audience. You can't afford to push accessibility for impaired or neurodiverse people to the back burner. Check out our latest blog post by guest contributor Jori Hamilton to learn how to assess the accessibility of your content marketing and make sure you're meeting everyone's needs.

Content Marketing 92

Content Marketing Content Marketing & Strategy Marketing 92

Search Engine Journal

DECEMBER 20, 2022

Google is rolling out brand new search technology in India, one of the search company's biggest markets, including bilingual search results and in-video search. The post Google Debuts New Search Technology, Including In-Video Search appeared first on Search Engine Journal.

Google 92

Google Video Marketing Search Marketing Paid Search Agency 92

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success.

Lead Ranking 90

Lead Ranking Loyalty Segmentation Marketing AI 90

Content Marketing Institute

DECEMBER 20, 2022

Browse this list of the 10 most popular content marketing articles to see if you missed any among the 249 CMI published in 2022. You can read them all in 108 minutes – or take just five minutes to read the first one.

Content Marketing 91

Content Marketing Content Paid Search Agency Marketing 91

Search Engine Journal

DECEMBER 20, 2022

TikTok's 'For You' page, the first screen people see when opening the app, will tell users why the algorithm put a video in their feed. The post TikTok’s For You Page Shows Why A Video Is Recommended appeared first on Search Engine Journal.

Video Marketing 89

Video Marketing 89

Buffer

DECEMBER 20, 2022

Like so many founders who are facing the daunting task of learning yet another new social media platform, I was overwhelmed by the idea of starting a TikTok for my business. Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person. The thought of coming up with fresh and interesting content day after day that would compete with people who literally do this for a living felt impossible.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Martech

DECEMBER 20, 2022

In the new work-from-home reality, organizations have the opportunity to recreate the best work habits from the offline world and implement them digitally. The trick is to identify two main kinds of collaboration — passive and active — and combine them to support the most productive work flow. Passive collaboration. “Passive collaboration realizes its value when project details and collaborative elements are visible and managed, and when its results are visible and managed well,” said Patrick Ro

Efficiency 84

Efficiency Work Management Marketing Management Conference 84

Search Engine Journal

DECEMBER 20, 2022

Twitter is launching Blue For Business, a new version of Blue Verified designed to distinguish brand accounts from personal accounts. The post Twitter Launches Blue For Business With Square Profile Photos appeared first on Search Engine Journal.

Profiling 82

Profiling Twitter Business Design 82

Sharpspring

DECEMBER 20, 2022

The value of copywriting is not to be underestimated. According to an older Nielsen Norman Group , users typically decide whether to explore a website or leave within their first 10 seconds of browsing. If you’re utilizing copywriting best practices and your copy holds their attention for that long, you have another 20 seconds to convince them to want to learn more.

Copywriting 82

Copywriting Practices Best Practices Case Studies 82

The Brit Agency

DECEMBER 20, 2022

Marketing automation is the use of software and technology like HubSpot Marketing Pro to automate and streamline marketing tasks and processes. It involves the use of marketing tools to manage and optimize marketing campaigns, track customer interactions and behavior, and analyze marketing data.

Marketing Automation Services 75

Marketing Automation Services Marketing Automation Automation Marketing Management 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Envy

DECEMBER 20, 2022

It can be daunting when faced with starting from scratch with your B2B social or even revamping what you currently have. That’s why we’re here to share our insights on how to get it right, from the outset.

B2B 62

B2B B2B Marketing Marketing 62

33Across

DECEMBER 20, 2022

It’s hard to believe that we are officially closing out 2022 (where did the time go?). This year has been an exciting time for 33Across as the business pivoted into an industry-leading identity solution. Being in rapid growth is a positive challenge, but we needed to make sure that. The post Closing Out 2022: A Year of Victory for 33Across appeared first on 33Across.

Positioning 62

Positioning Leads Lead Marketing Qualified Leads 62

Industrial Marketer

DECEMBER 20, 2022

We’ve all heard of the biblical Magi — three wise men bearing gifts. But you may not have heard of the Industri — two podcasters who come with gifts for industrial marketers. OK, it’s a stretch. But we’re willing to suspend our keyword discipline and be outrageously liberal with the definition of gifts in order to. Read more » The post Wisdom of the “Industri” from Industrial Marketer appeared first on Industrial Marketer.

Keywords 59

Keywords Marketing & Strategy Marketing Order 59

Seismic

DECEMBER 20, 2022

When I first joined the SaaS world, I met with some of my teammates across the go-to-market (GTM) organization to learn more about the ins and outs of their roles and our company. Some of them had been with the organization for years while others had joined just a few months before me. Regardless of their tenure, they all possessed a wealth of knowledge that they were happy to share.

Marketing Analytics Tools 52

Marketing Analytics Tools Training Work Management Tactics 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Terkel Marketing

DECEMBER 20, 2022

What are some good content marketing niches? From social impact to thought leadership content, here are answers to the question, “What’s one niche in content marketing that is trending? What makes it great?” Mental Health for Content Creators Thought Leadership Content Visual Content Content Diversification Personal Branding & Lead Generation On Linkedin SaaS How-tos and […].

Content Marketing 52

Content Marketing Thought Leadership Content Linkedin 52

Outgrow

DECEMBER 20, 2022

Hey there! Welcome to the Marketer Of The Month blog! . We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! We had some amazing insightful conversations with Mickie and here’s what we discussed about – 1. Role of Press Releases in ranking higher in SERPs. 2. Obtaining the right media coverage to help boost your small business. 3.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

OnMessage

DECEMBER 20, 2022

While CMOs have been talking about delivering a seamless multichannel experience for years, the fact is, most companies are still failing on this front today. And, not without good reason. Complexity has grown significantly.There are more stakeholders, technologies, channels and touchpoints involved in the customer journey than ever before. Add to this the explosion [.].

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Touchpoints Advertising Channels Companies 52