Fri.May 10, 2019

Survey: Website Speed May Impact Marketers’ Ability to Influence Customers

KoMarketing Associates

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor.

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How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience.

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Beyond the Resume: Next-gen Recruiting Data Identifies More Quality Candidates


A decree signed by Julius Caesar in 55 B.C., housed in the collections of the British Museum, promised to reward soldiers with 300 sestertii (a third of their annual pay) if they recruited another man to join the Roman army.

Measuring Email Marketing Success

Modern Marketing

Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consider eliminating altogether.

Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

5 Ways Service Businesses Can Use SMS for a Better Customer Experience


Think that SMS is too invasive to use in your business? Think again! According to Jeffrey Vocell, Principle Product Manager for the HubSpot Growth Platform, customers expect to be contacted by brands across 13 different channels, with a 10-minute response time.

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More Trending

The Why, When, and How of Republishing Blog Posts

Content Marketing Institute

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it.

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Whitepaper Best Practices To Ignite the Spark


In a social media-driven world where Tweets and Instagram posts are the most prominent and rewarding social currency, B2B whitepapers can seem like a marketing strategy of the past. When thinking of whitepapers , your mind travels way back to the beginning of man, you picture a caveman clubbing another over the head, and you say something like ‘ how are white papers going to help me learn or introduce any new marketing tactics in today’s world? ’.

How to Grow Your Freelancing Rates (and When It’s Time to Ask for More)


In the tenure of a traditional career, the path is usually (somewhat) clear. You start from one level, you meet a certain amount of goals and your earn a raise and a promotion. As you collect experience and rub elbows with those in power, a progression is within reach and sight.

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What to Do When You’re Email Marketing Campaign Is a Bust

Walker Sands

Email Marketing

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How to Level Up Your Marketing Strategy with Video

Building brand awareness and acquiring customers is never easy, but how can you improve your marketing strategy with limited resources? Vidyard has you covered with their 3-in-1 guide on how to use video across your marketing efforts without breaking the bank.

Biggest B2B Marketing Challenges We See Daily [VIDEO]

Directive Agency

One of the blessings of working at a search marketing agency is we get to partner with over 70 different companies and help them solve daily problems. Today, we’ll discuss the biggest B2B marketing challenges we see every day as an agency. Let’s dive in. Note: Learn or retain more by reading?

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Is Your Brand Hurting Your Marketing Efforts?

SmartBug Media

Throughout my years as a designer, I’ve worked with countless clients and a variety of brands. Sometimes, these brands have had well-established personalities with properly planned guidelines.

An intimate evening discussion about five marketing disruptions (video)


Christopher Douglas runs the Triangle Marketing Club , an energetic community of marketers (and students planning to become marketers) in Raleigh, North Carolina.

Instagram Creator Accounts (and their Data Impact)


Hot on the heels of Adam Mosseri’s industry-changing announcements on the future of Instagram at F8, an undocumented update has released: Creator Accounts, first tested in December of last year with select digital celebrities, have been made widely available to creators all over the world.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

5 Strategies to Combat Cart Abandonment Using Push Notifications

Modern B2B Marketing

Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle.

How To Get Clean KPIs Without Getting Dirty


KPIs give you powerful insight into your advertising performance. Unfortunately, setting KPI goals can be hard, and gathering KPI performance data can be even harder. As a result, advertisers and agencies often fail to exploit KPIs because “the juice isn’t worth the squeeze.”.

The buyer’s journey: the impact of earned media

Champion Communications

Earned media can be an overlooked part of the buyer’s journey, with it often considered merely a ‘top of the sales funnel’ tool. In reality, this simply isn’t the case.

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Looking for a list vendor? Ask these questions first

Heinz Marketing

By Lisa Heay , Planning Manager at Heinz Marketing. When we get started on a strategic campaign planning engagement with a new client, one of the first things to determine is the “who.” Who are we targeting? Who is the ideal customer for the company and their solution? What characteristics define those targets? Sometimes the client will already have a database full of perfectly matched accounts and contacts ready to reach out to. Most often though, they don’t.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

4 Examples Of Great Brand Newsletters To Inspire You

Altitude Branding

Your newsletter is an important part of your branding and marketing efforts. It’s where you showcase your brand personality, upsell products, and strengthen your customer communities. But creating a great brand newsletter is easier said than done.

The Best Time to Send Email: How to Schedule Your Email Campaign


Email marketers are always on the lookout to find ways to get a better responses from their email campaigns. To that end, they research what types of images are the most popular, whether they should embed video, how to incorporate emojis into their email subject line, and more.

Terminus to Incorporate Salesforce Platform


Terminus, a major provider of Account Based Marketing (ABM) platform, on 7 th May 2019 announced its new integration into Salesforce, which will enable customers to bring data related to account, contact & campaign into the Terminus account hub.

The Ultimate New Employee Onboarding Checklist


Ever been hired for a new job and felt that combination of nerves and excitement leading up to your first day? Then, you arrive on your first day of work, fill out a bunch of paperwork, someone shows you to your desk and introduces you to a couple of coworkers, and then…crickets. You’re sort of just left to fend for yourself. It’s not a good feeling. And scenarios like this are a big reason one in every five employees will leave a job within the first 90 days.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How To Set Up the Quora Ads Pixel Using Google Tag Manager: A Guide


In this guide, you will learn step-by-step how to set up Quora Ads Pixel using Google Tag Manager. and get tips on setting up Quora Pixel Events. This detailed guide was written by JD Prater from Quora. Social Media

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9 Attributes of High-Performance Website Copy

SmartBug Media

You’re putting some thought into how to attract visitors to your website; maybe you’re taking on a full redesign or maybe you’re working with a UX specialist to make tweaks to an already eye-catching site. Visual elements are important for lead generation, and visitors may come for a well-designed graphic or a unique page layout. But they stay—or don’t—for engaging copy. As you’re working on content creation or revision, keep in mind these nine attributes of high-performance web copy.

What to Do When Your Email Marketing Campaign Is a Bust

Walker Sands

Email Marketing Marketing

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5 Best Practices For Your Targeted Email Marketing Segmentation Strategy


Email subscribers join your email list for different reasons. They could be motivated to learn about your niche topic, inspired to hear more about your business journey, or itching to get an inside peek into your creative process.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day.

SiriusDecisions Summit 2019: Alignment, Relevance & Respect Key to Well-Oiled Revenue Engine


By Klaudia Tirico. Republished with permission from Demand Gen Report. This year’s SiriusDecisions Summit in Austin put a bright spotlight on the importance of cross-organizational alignment to drive a customer-obsessed revenue engine.

We Are Not Robots: 5 Ways Leading Companies Combine AI and Human Intelligence