Fri.May 10, 2019

Measuring Email Marketing Success

Modern Marketing

Numbers tell the tale, especially when it comes to engagement. Metrics will indicate what is working and not working with your current email marketing strategy. They will tell you what areas to concentrate on, what to improve, and what you might consider eliminating altogether.

Survey: Website Speed May Impact Marketers’ Ability to Influence Customers

KoMarketing Associates

Page speed may not seem like it needs to be a top marketing priority, but according to results from a new survey, it may be the difference between a customer sticking around or moving on to a competitor.

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5 Ways to Handle Customer and Market Segmentation Like a Pro


Marketers who use market segmentation are seeing a 760 percent increase in revenue. What's stopping you from seeing similar results? If you're not already using market segmentation techniques and would like to, then make sure you're doing it the right way.

Beyond the Resume: Next-gen Recruiting Data Identifies More Quality Candidates


A decree signed by Julius Caesar in 55 B.C., housed in the collections of the British Museum, promised to reward soldiers with 300 sestertii (a third of their annual pay) if they recruited another man to join the Roman army.

6 Steps to Building Predictable Lead Flow and Revenue

Achieving predictable lead flow and revenue depends on monitoring sales history and developing a robust, flexible lead development process. Download this eBook for 6 clear steps you can take to build that process today.

How to Do B2B Content Marketing That Doesn't Suck

B2B PR Sense

" B2B content marketing is so easy, anyone can do it." I've heard this idea thrown around countless times. And I can't help but shake my head at the notion.Yeah, sure, anybody can write a blog, but that doesn't mean it's going to have an audience.

More Trending

The Why, When, and How of Republishing Blog Posts

Content Marketing Institute

Re-energize your old (successful) content by republishing it. Does an article need a minor update? Should you redirect it to a similar version with a new URL? Or should you keep the old URL? Learn the ins and outs of how CMI does it.

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How to Grow Your Freelancing Rates (and When It’s Time to Ask for More)


In the tenure of a traditional career, the path is usually (somewhat) clear. You start from one level, you meet a certain amount of goals and your earn a raise and a promotion. As you collect experience and rub elbows with those in power, a progression is within reach and sight.

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Convert Prospects Into Customers: The Definitive Guide (2019)


Here’s the thing: marketing or selling a B2B SaaS product is a complex task. Most SaaS markets are crowded, and there are multiple solutions competing for the same audience.

5 Strategies to Combat Cart Abandonment Using Push Notifications

Modern B2B Marketing

Cart abandonment is one of the biggest pet peeves for ecommerce brands. The average cart abandonment rate ranges from 69% to 81% across different industries, according to SalesCycle.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Biggest B2B Marketing Challenges We See Daily [VIDEO]

Directive Agency

One of the blessings of working at a search marketing agency is we get to partner with over 70 different companies and help them solve daily problems. Today, we’ll discuss the biggest B2B marketing challenges we see every day as an agency. Let’s dive in. Note: Learn or retain more by reading?

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How IoT Will Change Content Marketing


The IoT market is growing at an explosive rate. Gartner predicts there will be 20.4 billion IoT devices by 2020. In 2016, global spending on the IoT across markets was US$737 billion. IDC says this number will reach US$1.29 trillion by 2020.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy


Email subscribers join your email list for different reasons. They could be motivated to learn about your niche topic, inspired to hear more about your business journey, or itching to get an inside peek into your creative process.

What to Do When You’re Email Marketing Campaign Is a Bust

Walker Sands

Email Marketing

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7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy


Email subscribers join your email list for different reasons. They could be motivated to learn about your niche topic, inspired to hear more about your business journey, or itching to get an inside peek into your creative process.

Whitepaper Best Practices To Ignite the Spark


In a social media-driven world where Tweets and Instagram posts are the most prominent and rewarding social currency, B2B whitepapers can seem like a marketing strategy of the past. When thinking of whitepapers , your mind travels way back to the beginning of man, you picture a caveman clubbing another over the head, and you say something like ‘ how are white papers going to help me learn or introduce any new marketing tactics in today’s world? ’.

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. By 2010, YouTube was generating more than two billion views each day.

An intimate evening discussion about five marketing disruptions (video)


Christopher Douglas runs the Triangle Marketing Club , an energetic community of marketers (and students planning to become marketers) in Raleigh, North Carolina.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Ultimate New Employee Onboarding Checklist


Ever been hired for a new job and felt that combination of nerves and excitement leading up to your first day? Then, you arrive on your first day of work, fill out a bunch of paperwork, someone shows you to your desk and introduces you to a couple of coworkers, and then…crickets. You’re sort of just left to fend for yourself. It’s not a good feeling. And scenarios like this are a big reason one in every five employees will leave a job within the first 90 days.

How To Set Up the Quora Ads Pixel Using Google Tag Manager: A Guide


In this guide, you will learn step-by-step how to set up Quora Ads Pixel using Google Tag Manager. and get tips on setting up Quora Pixel Events. This detailed guide was written by JD Prater from Quora. Social Media

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Looking for a list vendor? Ask these questions first

Heinz Marketing

By Lisa Heay , Planning Manager at Heinz Marketing. When we get started on a strategic campaign planning engagement with a new client, one of the first things to determine is the “who.” Who are we targeting? Who is the ideal customer for the company and their solution? What characteristics define those targets? Sometimes the client will already have a database full of perfectly matched accounts and contacts ready to reach out to. Most often though, they don’t.

Terminus to Incorporate Salesforce Platform


Terminus, a major provider of Account Based Marketing (ABM) platform, on 7 th May 2019 announced its new integration into Salesforce, which will enable customers to bring data related to account, contact & campaign into the Terminus account hub.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Event Lead Capture and Management That Integrates with Pipedrive

Lead Liaison

Dallas, TX – Lead Liaison announced this week that they have enhanced their Pipedrive CRM integration capabilities. Pipedrive is the first platform developed from the salesperson’s point of view. Pipedrive’s goal is to make sales success inevitable – for individual sales people and teams.

The buyer’s journey: the impact of earned media

Champion Communications

Earned media can be an overlooked part of the buyer’s journey, with it often considered merely a ‘top of the sales funnel’ tool. In reality, this simply isn’t the case.

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Building Character: How to Design Buyer Personas That Align With the Customer Journey

Content Standard

With the drive toward omnichannel marketing picking up speed, brands run the risk of adopting a one-size-fits-all mentality to customer journey mapping. The problem here is that even the best brand can’t meet one customer’s every need.

How To Get Clean KPIs Without Getting Dirty


KPIs give you powerful insight into your advertising performance. Unfortunately, setting KPI goals can be hard, and gathering KPI performance data can be even harder. As a result, advertisers and agencies often fail to exploit KPIs because “the juice isn’t worth the squeeze.”.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy