Mon.Apr 06, 2020

article thumbnail

The Why, When, and How of Republishing Blog Posts

Content Marketing Institute

When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience. Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute.

article thumbnail

Changing Business Hours? The Best Way to Tell Your Clients

Optinmonster

Have you recently gone through the process of changing your business hours, but you’re still not sure of the best way to inform all of your clients? Well, you’re in luck. Because today, we’re not only going to teach you how to tell all your site’s visitors about your changing business hours. We’re also going to help you grow your email list at the same time. “How?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use a Customer Journey Map to Guide Your Content Marketing

DivvyHQ

Have you created a customer journey map to guide your content marketing? Not sure where to start such a process? Customer journey mapping is one of the most valuable exercises to help content marketers focus and create a better customer experience. Here's how to get started.

article thumbnail

Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

Marketing Insider Group

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing. Now is the time for the leaders in the healthcare field to realize that sharing what they know is just important and delivering their products and services.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients

Zoominfo

Staffing and recruiting companies have a sixth sense for hot passive candidates. But business development and expanding into new markets might not be second nature. Read on for tried-and-true sales development strategies that staffing and recruiting firms can use today to get more clients.

More Trending

article thumbnail

Fir B2B #135: Tips for Transitioning to a Home-Based Workforce

Biznology

Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options. As the coronavirus spreads throughout the world, businesses are being faced with setting up policies and procedures to enable potentially large numbers of people to work from home (WFH). But if you are contemplating doing this, you will face a series of challenges, some of them brought on by new demands on your IT department, some brought on by new ways of working that you may not have anticipated.

Tips 118
article thumbnail

Optimizely Alternatives: 8 Tools for A/B Testing and Optimizing Your Website

The Daily Egg

If you’re looking to replace Optimizely with a solution that better fits your needs and your budget, here are 8 popular Optimizely alternatives. The post Optimizely Alternatives: 8 Tools for A/B Testing and Optimizing Your Website appeared first on The Daily Egg.

article thumbnail

Congratulations to Our Adobe Digital Experience Partner of the Year Award Winners

Adobe Experience Cloud Blog

Our global network of solution and technology partners are the force multiplier for our commercial business. They extend the core capabilities of our software with key functionality and extensions spanning customer support, payments & security, marketing automation, accounting & finance, shipping & fulfillment and beyond. They customize our software to the specific business requirements of thousands of B2C and B2B customers across over 20 industries.

article thumbnail

How to Create Ads that Get All The Clicks You Want

The Daily Egg

PPC has always been a challenge. Competition continues to increase, ad platforms change faster than we can learn the new features, and profit gets squeezed. We recently analyzed 30,000 PPC accounts to see what the highest performers all had in common. While the use of machine learning helped control parameters like bid and time-frame (to the […].

Ads 128
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Content Marketing Hierarchy: Build Authority With Pillar Content

ClearVoice

Pillar content. The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece. Others are intimidated and shy away from the heavy-lifting of creating pillar pages. Others don’t have the time or energy to tackle them, mostly because they don’t see the value.

article thumbnail

Predictive Analytics Methods to Improve Email Marketing

Martech Advisor

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. It helps you better manage your customer base and increase the sales rate, all at the same time. Predictive analytics is one of the modern trends used by email marketers today.

Analytics 112
article thumbnail

How to Get Your Brand Message Right & Wrong in Times of Crisis via @theshelleywalsh

Search Engine Journal

Here are examples of brands being genuine and helpful with their messaging and actions during the current COVID-19 crisis. The post How to Get Your Brand Message Right & Wrong in Times of Crisis via @theshelleywalsh appeared first on Search Engine Journal.

article thumbnail

E-commerce Marketer: Key Role, Skill Set, and Job Description

Martech Advisor

E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. The role of an e-commerce marketer is getting increasingly pivotal as the e-commerce space continues to get crowded. There are traditional, brick-and-mortar businesses that are setting up their online presence, and then there are purely online stores making their entry.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

LinkedIn for colleges: Best practices for higher education

Sprout Social

For new graduates, researching potential colleges, searching for new jobs and maintaining your alumni connections have always been a challenge. When it comes to marketing to these graduates, in addition to the monthly mailer or newsletter, there are now multitudes of social media channels that colleges can take advantage of. With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well a

Education 100
article thumbnail

Living and Working from Home — Tips for Quarantine

Smartyads

Today, we are all facing an exceptional challenge — ?OVID-19 and the way we react to it can define many things both in our lives and the lives of our loved ones. At SmartyAds, we believe that steady support and care for both our employees and our clients can help.

Tips 98
article thumbnail

The Challenges of B2B Marketing in Uncertain Times (And How to Overcome Them)

The Lead Agency

Government and public health officials have had to take severe, unprecedented action in order to slow the spread of COVID-19 across Australia. These are uncertain times for everyone, with event cancellations and business closures being put in place indefinitely. Businesses are scrambling to operate in this new environment, and many decision-makers are tightening their discretionary expenditure, including marketing.

article thumbnail

Coronavirus and the Subscription Spike

Anyword

OK, let’s just be blunt here: The world has been turned upside-down. It seems everyone is just trying to swim through murky and choppy waters right now, waiting for things to clear. That being said, there are a few things on the business end that have been stabilizing and taking shape. At Keywee, we’re learning more from our customers every day. I want to share some of that knowledge with you today.

CPA 93
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

THE TROJAN HORSE OF CONTENT MARKETING

xiQ

87% of content marketing efforts are spent on converting prospects into customers. (Source: xiQ Content Marketing Report, March 2020). In this webinar, i2c Inc’s, a leading e-payment solution provider, Nikki Waters – Senior Vice President of Marketing and Terri Thibodeaux – Director of Demand Generation, have discussed how they are using xiQ to execute a “trojan horse” content marketing strategy to increase subscribers by 250% and grow engagement by 1000%.

article thumbnail

6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers

Hubspot

Have you ever heard the phrase, "If you love your job, you'll never have to work again."? Well, that myth is both false and incredibly misleading. In fact, research shows that the more passionate you are about a job, the more work you'll actually do. The truth is, a successful career takes time, initiative, and hours of hard work. And, while some companies enable employees to successfully execute on their roles within 40 hours each week, you'll occasionally need to work later or longer to excel

article thumbnail

Building a World-Class Contact Database

SendGrid

Learn from our 2019 SIGNAL presenters the 3 steps you should follow to build a successful email contact database. The post Building a World-Class Contact Database appeared first on SendGrid.

Class 87
article thumbnail

Putting your oxygen mask on first: What B2B CMOs worked on this past week

Heinz Marketing

As a parent, business owner, marketing leader – you can’t help others unless you prioritize yourself. Easy to say, often hard to do consistently. Our regular habits, personal and business rhythms are upside down right now. Many marketing leaders we talked to last week are truly in wartime mode – helping their companies through pivots, helping their teams stay safe and semi-productive, making hard decisions on a daily if not hourly basis.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How to Define a B2B Lead

BOP Design

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter? With inbound leads to your B2B website, there are conversions that are more sales-ready leads and there are some conversions that require nurturing. However, all conversions from the website must be defined as leads, some are just more sales-ready than others—it all depends on where they are in the sa

article thumbnail

Virtual Reality (VR): Future of E-Commerce Industry

Martech Advisor

Among the emerging technologies, virtual reality (VR) is driving the e-commerce industry to a wide horizon. This article by Sachin Agrawal, Enterprise Architect, Tarika Technologies, talks about the role of virtual reality in e-commerce industry. Gone are the days when achieving an enriched, personal experience has only been obtainable within a brick and mortar store, but now it’s completely changed.

article thumbnail

10 Sites You Can Use for Free Blog Promotion

Hubspot

As a marketer, promoting and driving traffic to your blog isn't easy. It can feel like you're talking into a void sometimes. We've all been there. However, there are almost 4.5 billion active internet users. Getting blog readers is all about promoting your content to the right people at the right place and the right time. So, how can you do that? To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources.

article thumbnail

7 Tips to Stay Sane During the Coronavirus

Emplifi

Working from home used to sound like a dream come true…that is until you had to share space with your kids, partner, and pets 24/7. But don't worry, we've put together seven different ways that can get you feeling like yourself again!

Tips 80
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

How to Set Up a Remote Office (On the Fly) Classy Bare Bones Style

Convert

So COVID-19 has you working from home, “for now”. It’s not advisable to shop in person, shopping online might be a priority only for medical supplies (and other essential items). And your company might not be paying for any of it. In reality, you don’t need to shop to get something set up. I’m going.

article thumbnail

10 Ways You Can Use Email Insights Across Your Entire Company

Litmus

What if I told you there was a way to make your email efforts go even farther? By setting up your email campaigns for success from the start and taking time to find insights about your audience, you can use what you know about subscribers to help your marketing team make informed decisions across the entire marketing mix. That’s a lot to process, so let’s break it down.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

You want to know if your website is contributing to your business the best that it can. And if it’s not, you need to know where you can improve it. Enter web analytics tools. Web analytics tools can help you find the answer to nearly any question you have about your website or customers. But there are a lot of tools to choose from today, and they’re all very tempting.