Mon.Apr 06, 2020

The Why, When, and How of Republishing Blog Posts

Content Marketing Institute

When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience.

Changing Business Hours? The Best Way to Tell Your Clients


Have you recently gone through the process of changing your business hours, but you’re still not sure of the best way to inform all of your clients? Well, you’re in luck. Because today, we’re not only going to teach you how to tell all your site’s visitors about your changing business hours.

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How to Use a Customer Journey Map to Guide Your Content Marketing


Have you created a customer journey map to guide your content marketing? Not sure where to start such a process? Customer journey mapping is one of the most valuable exercises to help content marketers focus and create a better customer experience. Here's how to get started.

PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Why Now Is the Time for Healthcare Companies to Step Up Their Content Marketing

Marketing Insider Group

We have always needed healthcare companies to create the innovative products and services to help us deal with life’s ailments. But aside from a few notable exceptions , healthcare companies have not exactly been leaders in Content Marketing.

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Fir B2B #135: Tips for Transitioning to a Home-Based Workforce


Subscribe: Apple Podcasts | Android | Email | Google Podcasts | RSS | Subscription Options. As the coronavirus spreads throughout the world, businesses are being faced with setting up policies and procedures to enable potentially large numbers of people to work from home (WFH).

How tarte Designed an Effective Beauty Brand Loyalty Program

Modern Marketing

High purchase frequency and pressures from an industry that evolves as beauty trends change make the beauty space extremely competitive. As a result, many beauty brands are investing in loyalty solutions to help them stand out from the competition and increase customer retention.

Living and Working from Home — Tips for Quarantine


Today, we are all facing an exceptional challenge — ?OVID-19 OVID-19 and the way we react to it can define many things both in our lives and the lives of our loved ones. At SmartyAds, we believe that steady support and care for both our employees and our clients can help. DIGITAL MARKETING

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How to Define a B2B Lead

BOP Design

There has been much debate among B2B salespeople on what an inbound lead looks like: Is it someone completing a contact form? Downloading a case study? Signing up for your company email newsletter?

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Challenges of B2B Marketing in Uncertain Times (And How to Overcome Them)

The Lead Agency

Government and public health officials have had to take severe, unprecedented action in order to slow the spread of COVID-19 across Australia. These are uncertain times for everyone, with event cancellations and business closures being put in place indefinitely.

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10 Ways You Can Use Email Insights Across Your Entire Company


What if I told you there was a way to make your email efforts go even farther?

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Coronavirus and the Subscription Spike


OK, let’s just be blunt here: The world has been turned upside-down. It seems everyone is just trying to swim through murky and choppy waters right now, waiting for things to clear. That being said, there are a few things on the business end that have been stabilizing and taking shape.



87% of content marketing efforts are spent on converting prospects into customers. Source: xiQ Content Marketing Report, March 2020).

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Systemic Shocks: Adjusting Your Email Messaging in Times of Disruption

Modern Marketing

The dot-com bubble. The Great Recession of 2009. And now COVID-19. When extreme shocks such as these occur, business as usual ceases. These shocks cause prolonged changes in consumer behavior, forcing smart businesses and marketers to adjust, too.

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Business Development Strategies for Staffing & Recruitment: 10 Ways to Get More Clients


Staffing and recruiting companies have a sixth sense for hot passive candidates. But business development and expanding into new markets might not be second nature. Read on for tried-and-true sales development strategies that staffing and recruiting firms can use today to get more clients.

How to Use IGTV: The Complete Guide for Marketers


IGTV (Instagram TV) lets brands create their own long-form video series on Instagram. It’s a great opportunity to: Build engagement. Collaborate with influencers. Improve your Instagram marketing strategy. among many other things! But how do you create an IGTV channel?

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Content Marketing Hierarchy: Build Authority With Pillar Content


Pillar content. The phrase strikes fear into the hearts of many content marketers and creators — those who went all in and failed to make the impact they assumed would happen after slaving over a long-form, authoritative piece.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Putting your oxygen mask on first: What B2B CMOs worked on this past week

Heinz Marketing

As a parent, business owner, marketing leader – you can’t help others unless you prioritize yourself. Easy to say, often hard to do consistently. Our regular habits, personal and business rhythms are upside down right now.

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6 Secrets to Achieving Work-Life Balance, According to HubSpot Marketing Managers


Have you ever heard the phrase, "If you love your job, you'll never have to work again."? Well, that myth is both false and incredibly misleading. In fact, research shows that the more passionate you are about a job, the more work you'll actually do.

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E-commerce Marketer: Key Role, Skill Set, and Job Description

Martech Advisor

E-commerce marketing jobs are in high demand as the e-commerce space continues to grow and expand. Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description.

Admation features helping remote teams manage marketing projects


None of us could have foreseen the circumstances that forced many businesses to transition to remote work overnight. To be honest, if it weren’t for the cloud-based tools we were already using, we might have struggled to switch to a remote-based business.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Set Up a Remote Office (On the Fly) Classy Bare Bones Style


So COVID-19 has you working from home, “for now”. It’s not advisable to shop in person, shopping online might be a priority only for medical supplies (and other essential items). And your company might not be paying for any of it. In reality, you don’t need to shop to get something set up. I’m going.

How to Maintain the Cash Flow to Run a Business Successfully?

Altitude Branding

A report released by the International finance corporation (IFC) indicates that up to 35% of Indian businesses receive payments after 90 days of delivering their services/goods. A majority of the revenue remains inaccessible in the form of receivables.

7 Tips to Stay Sane During the Coronavirus


Working from home used to sound like a dream come true…that is until you had to share space with your kids, partner, and pets 24/7. But don't worry, we've put together seven different ways that can get you feeling like yourself again! Social Media News

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Enhancement Round-Up Q1 2020

Lead Liaison

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Updates include Event Activations, Security Enhancements, Custom Analytics Reporting, and more! See details on these and other enhancements below.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!