Thu.Feb 21, 2013

Trending Sources

LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity. Of course, this depends on your level of experience and the number of positions you’ve held.

Is Thought Leadership The Future of Marketing?

B2B Marketing Insider

In our last interview, Steve McKee asked if Big Data was the future of marketing. In previous interviews, Doug Kessler talked about creating a content culture , Todd Wheatland predicted that content and technology would combine to drive the future of marketing.

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Puzzle Marketer

This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we’d like to pose a debate question… Where are you spending your digital dollars? Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising.

PowerViews with Bob Perkins: Inside Sales is Here to Stay

ViewPoint

My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. Bob shared his perspective on how inside sales strategies have grown in popularity as companies strive to improve customer service and boost sales as efficiently as possible.

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5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

The Ultimate Hack. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist who loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Related Stories Soup Or Bowl. A {growtoon}.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I just attended a week-long writer’s conference in San Miguel.

VisualIQ Connects Attribution to Media Buys

Customer Experience Matrix

As I threatened – I mean, promised – a couple of weeks ago , I’ll be writing about marketing measurement systems over the next month or two.

Buy 23

Understanding How Buyers Make Decisions

Sales Intelligence View

Many salespeople make a critical error when approaching prospects; they assume that the prospect wants to buy their product and is unlikely to say “no” to their offer.

Buy 32

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Digital Marketing on a Vine–Twitter’s New Video Venue

Biznology

Image via CrunchBase. Twitter’s new Vine has some social media and marketing experts tumbling with excitement. Within a month of its launch, it’s already being declared the next big thing in digital media marketing. But is it, really? How long does it take you to tell your brand’s story? Can you do it in just six-seconds? In video? With sound? Does 140 characters suddenly seem excessive? Welcome to Twitter’s visual challenge.

Social Media 2013: What Sites Are Most Important to Marketers This Year, Part 2

Marketing Action

According to the Content Marketing Institute, Ninety-one percent of B2B marketers are using content marketing tactics to grow their business, and 87 percent of those businesses are leveraging social media.

Doctors, Patients and Online Confidentiality: What Medical Boards Care About

Fathom

Naturally, physicians worry about the repercussions of divulging certain information online, whether on their own hospital/practice websites or separate social media profiles. How much of the concern is warranted, and over what types of information?

What eMagine Customers are Saying: Client Recommendations

EMagine B2B Blog

eMagine is proud to have worked with some of the best and brightest clients on Website Design, Hosting, and Online Marketing in the technology, health care, medical device and other B2B industries.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The 5 Biggest Facebook Marketing Mistakes

SnapApp

If you use Facebook right, it can be one of the most cost-effective marketing tools in your company's public relations arsenal. If you use it wrong, the popular social media platform might reach nobody at all -- or worse still, reach thousands with a poorly conceived message.

Top 13 Must-Read Books for Bloggers

Writtent

When you’re constantly creating content for your business blog, the wells of inspiration can dry up pretty quickly. It’s crucial to fill them up again by consuming quality content yourself.

Marketri Adds Houston, Texas-Based Oil and Gas Engineering Consulting Firm to Client Roster

Marketri

DOYLESTOWN, Pennsylvania (February 21, 2013) – Marketri LLC, a full-service, business-to-business (B2B), marketing consulting company, announced today it has been retained by GATE, Inc. Gibson Applied Technology & Engineering, Inc.),

Marketo Certification Exam Announced

Reachforce

In this age of personal branding, owning your credential is important both for career advancement and recognition. For this reason, many marketing automation system users and companies using systems are looking to certify these skills for themselves and their team members.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.