Fri.Jan 15, 2021

How to Identify Dead Deals in Your Pipeline


You’ve set big goals for your team. You’ve even upped the quota. Everyone is onboard but can you really make it happen? Where to start? Step one: stop wasting time on dead and dying deals. .

5 Successful Lead Generation Strategies


After a year like no other, here we are in 2021 still standing. The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival.


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How We Learned To Stop Worrying and Love Social Media Governance


Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel?

Market & Sales Intelligence — Why Both are Essential for Sales Teams


Sales reps can easily lose a successful sale if they don’t have the right tools or framework to work with. Both market and sales intelligence fall under the umbrella of lead intelligence, which collectively gives comprehensive insights about prospects.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Books I’ve Been Reading


I hope you, your families, and your friends are all well and safe as we continue to navigate the COVID surge and increasingly restrictive containment measures. I thought I would start the year with a recap of the great books I read over my break.

More Trending

8 Best Social Media Feed Tools to Boost Followers


Are you looking for the best social media feed tools for your website? Social media feed tools let you dynamically display user-generated content and customer reviews on your website that are originally posted on various social networks, including Facebook, Instagram, Twitter, and YouTube.

Sales Prospecting Techniques for 2021

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. When was the last time you read a sales prospecting email? I’m sales’ worst nightmare, I rarely ever open and read sales emails; like many, they are sent directly to my delete box.

Sales Forecasting: How to Put Sales Prediction Angst to Rest (Finally)


If you’re a sales manager, you’ve maybe been in the sales forecasting hot seat — of presenting numbers that look different from your prediction. It’s time to take control of the process and find your forecasting sweet spot. What Is Sales Forecasting?

Why You Might Want to Be More Negative in Your Marketing


Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign?

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Tech Talk with Jivox: Personalization and ecommerce marketing


30-second summary: Between multiple devices, fast-paced lifestyles, ever-changing minds, and the pandemic getting the brand message across is usually a shot in the dark. So many disparate marketing tools only make the task tougher. As confusion ensues, costs go up and productivity is impacted.

That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap]

Content Marketing Institute

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. 1, and a popular email newsletter spills into new channels.

How Mature Is Your Marketo Attribution Reporting

SmartBug Media

The marketing attribution process can be confusing, especially to those new to the inbound marketing process.

3 holiday email insights for the most wonderful time of the year


The year-end holiday season always seems to be a hectic one in the email marketing world. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. Subscribers are also busier than ever, so breaking through to them is even more of a challenge.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Meet the Teamlancers Part 2: A Veteran Freelancer Talks Teamlancing at Any Age


For the past few months, I’ve been working as part of a Teamlancing collaboration with a fantastic group of teamlancers from around the globe. I’m generally careful about the details I share of my professional life, and usually tend to reveal project details and specifics only upon completion.

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Brian Solis: Future of Data, Marketing and Sales Alignment


Brian Solis Salesforce Global Innovation Evangelist. Summit Spotlight – Brian Solis. The 2021 True Influence Summit is coming fast, and along with it, Global Innovation Evangelist for Salesforce, Brian Solis.

Why Data Quality Must Be a Marketing Priority


There’s no doubt that data is critical for success in today's marketing world.

Google News Initiative Creates COVID-19 Vaccine Misinformation Fund


The Google News Initiative. launched a new fund to battle misformation about the COVID-19 vaccine. The COVID-19 Vaccine Counter-Misinformation Fund is open to publishers all over the globe who reach audiences that are underserved by fact checking or targeted by misinformation.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Your Guide to Budgeting for B2B Digital Marketing in 2021

The ABM Agency

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. Dollars usually spent on trade shows, in-person events, and travel expenses are up for grabs; the sales team is working virtually, spending less cash on entertaining potential clients.

Top 10 spots más vistos en 2020: día, campofrío y barilla ganan la atención de los consumidores


El 2020 ha sido el año de los anuncios cargados de emoción, de mensajes de solidaridad y ánimo para superar esta pandemia, y también de marcas que han luchado por hacerse un hueco y ganar la confianza de un consumidor que dirigía sus compras hacia el ecommerce o comercio electrónico, ante la imposibilidad de hacerlo […].

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Google News Initiative Creates COVID-19 Vaccine Misinformation Fund


The Google News Initiative launched a new fund to battle misformation about the COVID-19 vaccine. The COVID-19 Vaccine Counter-Misinformation Fund is open to publishers all over the globe who reach audiences that are underserved by fact checking or targeted by misinformation.

Artesian takes Financial Service Automation to the Next Level with the Launch of Artesian Connect

Artesian Solutions

Artesian takes Financial Service Automation to the Next Level with the Launch of Artesian Connect TM.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Modern B2B Marketing Attribution: Making the Business Case


When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a car they could share. The catch? When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver.

What Is a Logo Jungle?


What is a logo jungle? A logo jungle is a visual grouping of logos of multiple brands. Logo jungles often are used for informational purposes to quickly convey choices or relationships between brands, or for promotional purposes to build trust for a brand by association with other brands.

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4 Content Personalization Tactics That Will Wow Your Audience


You've done it! You've shifted the internal mindset of your marketing org to focus on customer needs (vs. just talking about yourself/your products). But have your teams taken the next step? Content personalization takes your customer-focused perspective to a whole new level.

Okta and Salesforce Team Up to Inspire Trust Amidst Pandemic


The COVID-19 pandemic has been pretty harsh on businesses across the globe and technology is the major savior during these unprecedented times.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.