DiscoverOrg

JUNE 21, 2017

We could spend all day telling you what DiscoverOrg actually does and how our customers use it – but we thought it would be more interesting to show you – with real people, in our funny new video showing off how sales intelligence is done. Our gracious host is determined to show two newcomers – from sales and marketing, respectively – how the DiscoverOrg platform powers a bigger pipeline , more appointments, and faster revenue growth.

Ideal Customer Profiles 250

Ideal Customer Profiles Video Marketing Account Based Marketing Cold Calling 250

Marketing Insider Group

JUNE 21, 2017

Recent developments in technology are empowering consumers like never before. This digital revolution is expanding consumer choice and giving users access to information around the world, anytime, anywhere. Customers can now make educated choices between competing brands, as information is literally at the tips of their fingers. As a result, customers have higher expectations of […].

Business 240

Business Education Tips Brand Identity 240

Biznology

JUNE 21, 2017

Work smarter, not harder. You’ve heard it a million times, and it’s never been truer than it is today. Distractions are a fact of life. Here are five smart ways to cut through the noise, focus on what’s important, and exceed your sales goals—without raising your stress. Eliminate distractions. Salespeople and marketers face a sticky predicament.

Budget Programs 157

Budget Programs High Quality Lead Work Management Sales Qualified Leads 157

Marketing Insider Group

JUNE 21, 2017

In the “Ultimate Sales Machine”, Chet Holmes mentions that only 3% of your target market is ready to buy! 7% of your target market is open to buying but not looking, 30% of your market is comfortable with the status quo and 30% of your market believes they aren’t interested. When it comes to LinkedIn […]. The post How to Get 67% More Revenue Opportunities Using LinkedIn and Not Just Leads That Go Nowhere appeared first on Marketing Insider Group.

Linkedin 222

Linkedin Leads Lead Marketing Qualified Leads 222

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JUNE 21, 2017

New research indicates that more high-performing marketers are teaming up with sales to accomplish their shared objectives. The “State of Marketing” report from Salesforce recently discovered that 91 percent of high-performing marketers agree that marketing and sales share common goals and metrics. Approximately 91 percent of high-performing marketers also believe that marketing and sales are empowered to collaborate at their companies.

Marketing Report 120

Marketing Report Planning Marketing & Strategy Paid Search Agency 120

Adobe Experience Cloud Blog

JUNE 21, 2017

As a marketer, many of your campaigns may be built around one primary objective: getting people to fill out a form. Often, designing a compelling advertisement isn’t enough to encourage people into handing over their details. Many factors can deter someone from submitting a form, including the unwillingness to provide contact information. Here are some content design strategies and tips that you can employ today to effectively nudge people toward conversion: Just Say ‘No’ to D

Positioning 134

Positioning Conversion Tips Landing Pages 134

Engagio

JUNE 21, 2017

The B2B lead handoff process is broken. Marketers invest a ton of time and resources to acquire leads using a variety of tactics, from data acquisition to SEO to trade shows to paid ads. Additional money is invested in marketing automation and content marketing to cultivate and nurture individual leads until they’re deemed ready for sales, at which point the all-important “handoff” is completed. …now what?

Lead Ranking 93

Lead Ranking Marketing Qualified Leads Account Based Marketing Sales Qualified Leads 93

Kapost

JUNE 21, 2017

It’s no secret that crafting a summer editorial calendar for B2B has its challenges for one key reason: compromised customer attention. With summer offering sun, fun, and nature, the few. The post Tips for Crafting a Compelling Yet Practical Summer Editorial Calendar appeared first on Kapost Content Marketing Blog.

Practices 88

Practices Tips B2B Marketing B2B 88

The Mx Group

JUNE 21, 2017

The biggest open secret in marketing is this: You don’t really control your brand, and you never have. This is as true today as it was when your mother said, “You can’t control what other people think of you.” Because that’s the truest definition of a brand: what other people think of you. It’s not your name, your look and feel, or your message. A brand is not even what you think of you.

Brand Identity 86

Brand Identity Branding Work Management Peer-to-peer 86

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

JUNE 21, 2017

As I scroll through my social media feeds before bed every night, I am bombarded by a plethora of products. It’s not just the targeted ads that social media algorithms have concocted for me–I’m talking about influencer marketing ads. On Instagram, I saw one ad featuring Kim Kardashian surrounded by fresh vegetables and chicken, preparing her “favorite” Italian chicken cacciatore.

Marketing & Strategy 79

Marketing & Strategy Social Media Marketing Social Marketing 79

Leadspace

JUNE 21, 2017

In 1930, economist John Maynard Keynes famously predicted that by 2030, technological advances would allow for a 15-hour workweek. That would leave us free to pursue whatever leisure activities we wanted for the rest of our time. Yes, that’s still another 13 years to go — but worth the wait, right?! But here’s the bad news: We all know it’s not going to happen.

Marketing AI 70

Marketing AI Lead Ranking Marketing Management Lead Scoring 70

xiQ

JUNE 21, 2017

xiQ’s award-winning mobile platform just got better and easier to use. We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing (ABS & M). The new xiQ is the only mobile platform that brings Account-based Selling & Marketing right into your hands – literally! Our goal with this new layout is to improve usage by making it easier to find, read and share relevant insights.

Marketing AI 62

Marketing AI Mobile Marketing B2B Thought Leadership Curation 62

Hubspot

JUNE 21, 2017

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example. Let’s say you have a post explaining different types of commercial cooling systems that gets a steady amount of organic traffic each month.

Leads 75

Leads Lead Marketing Qualified Leads Landing Pages 75

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

xiQ

JUNE 21, 2017

xiQ’s award-winning mobile platform just got better and easier to use. We have redesigned the user experience of xiQ’s iPhone app to further support Account-based Selling and Marketing (ABS & M). The new xiQ is the only mobile platform that brings Account-based Selling & Marketing right into your hands – literally! Our goal with this new layout is to improve usage by making it easier to find, read and share relevant insights.

Marketing AI 54

Marketing AI Mobile Marketing B2B Thought Leadership Curation 54

Golden Spiral

JUNE 21, 2017

Trade shows are the top business-to-business marketing spend to support sales, beating out specialty publications, internet, promotions, and PR respectively. It makes sense: at trade shows, 83% of the attendees have some kind of buying power, 79% say that attending helps them decide on what products to buy, and 91% report that they get the most useful buying info from trade shows and events.

Trade Show 54

Trade Show Product PR Internet Marketing 54

Hinge Marketing

JUNE 21, 2017

This is the second, in a three-part video series on how professional services executives, within the technology services sphere, can make their thought leadership more visible. This video explores the second strategy, Writing. Video Transcription. Hi, I’m Liz Harr and you’re watching the second of a three-part series on how technology services firms can raise the spectrum of visibility around their thought leadership.

Thought Leadership 51

Thought Leadership Video Marketing Peer-to-peer Opinions 51

Circle Studio

JUNE 21, 2017

The post 5 Easy Steps to Create an Email Marketing Drip Program appeared first on circle S studio.

Email Marketing 60

Email Marketing Marketing Marketing Automation Automation 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Speakr

JUNE 21, 2017

Don’t ever play yourself, you should care about FTC compliance. The Federal Trade Commission has become more stringent with regulating FTC compliance by sending warning letters to over 90 influencers regarding failure to appropriately disclose. It’s important to know the rules if you want to advertise in the influencer space. Not complying with FTC guidelines can also lead to legal prosecution and paying hefty fines.

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Guidelines Validation Rules Advertisements 40

The Freeman Company

JUNE 21, 2017

Diversity and brand experience go hand in hand

Brand Identity 40

Brand Identity Branding 40

The Freeman Company

JUNE 21, 2017

Q&A with Jennifer Heaton of Adobe

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