Thu.Mar 22, 2012

The State of Demand Generation

The Effective Marketer

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website.

Living by the Non-Billable Marketing Hour


Smart Time Tracking can be a Professional Services Firm’s Strategic Weapon. For many professional services providers – including those specializing in accounting, law, engineering, architecture and consulting – tracking time is a way of life.

Trending Sources

Out of Sight. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons

3 Easy Questions To Answer For Your First Blog Post

B2B Marketing Insider

Last week I wrote about the biggest reasons people don’t do social media. The majority of respondents to my highly unscientific poll stated lack of time, uncertainty of the value and not being sure what to say.

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

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Additional On Site SEO Factors to Consider


(Photo credit: Wikipedia). Search engine optimization is a complex process that is ongoing. As a business changes, its industry changes, and its competitive environment online changes, an SEO campaign needs to be updated along with it.

URL 10

7 Keyword Research Mistakes That Stifle Your SEO Strategy


Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords.

Good Campaigns Can Evolve into Great With Optimization

Puzzle Marketer

At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. What they end up doing in most cases is spreading themselves too thin. Multitasking isn’t productive when you split your focus between goals or objectives. Don’t put all your eggs in one basket, but take the time to optimize.

Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!


Yesterday, CNNMoney published an article reporting on a new U.S. Postal Service campaign that has made some of us here at HubSpot a little queasy. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

5 Things Small Businesses Can Learn from Knitters

Vertical Response

I know that title makes you think I’ve either lost my marbles or we’re scraping the bottom of the barrel for blog ideas. But if you read on I think you will see how this statement is actually true and how these ideas can work for your small business.

5 Signs Your Message is Reaching the Wrong People


They say half of all your marketing money is wasted -- the trick is knowing which half. If you're looking only at the number of subscribers to your SMS mailings, you might be looking at the wrong half of your data. Those subscribers may have given you permission to contact them, but this doesn't mean they're active and enthusiastic recipients of your mobile marketing.


One Last Thing on Collaboration, for now…

Modern B2B Marketing

by Phil Fernandez. As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Today’s buyer expects unprecedented service, an increased understanding of the problems they face and impeccable interactions. Customers deserve that level of engagement.