Thu.Mar 22, 2012

The State of Demand Generation

The Effective Marketer

If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out. BrightTalk did an excellent job with the recordings and is making all of them available for free on their website.

Living by the Non-Billable Marketing Hour


Smart Time Tracking can be a Professional Services Firm’s Strategic Weapon. For many professional services providers – including those specializing in accounting, law, engineering, architecture and consulting – tracking time is a way of life.

Trending Sources

3 Easy Questions To Answer For Your First Blog Post

Marketing Insider Group

Last week I wrote about the biggest reasons people don’t do social media. The majority of respondents to my highly unscientific poll stated lack of time, uncertainty of the value and not being sure what to say.

4 Ways to Plan for Unexpected Changes

Digital B2B Marketing

As a marketer, you have carefully established plans. But are you ready for when things don’t go as planned? Our son, Caleb, was born last weekend, but we expected him more than a week earlier. Although births are rarely predictable, we had attempted to plan, and our plans were completely thrown off. As marketers, things often don’t go as we expect. You can develop Plans A through Z, but you will never have a plan for every possible development.

Plan 35

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

7 Keyword Research Mistakes That Stifle Your SEO Strategy


Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords.

Good Campaigns Can Evolve into Great With Optimization

Puzzle Marketer

At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. What they end up doing in most cases is spreading themselves too thin. Multitasking isn’t productive when you split your focus between goals or objectives. Don’t put all your eggs in one basket, but take the time to optimize.

Dear U.S. Postal Service: Please Stop Encouraging Direct Mail!


Yesterday, CNNMoney published an article reporting on a new U.S. Postal Service campaign that has made some of us here at HubSpot a little queasy. Calling all inbound marketers: it'll probably make your stomachs turn a bit, too.

5 Signs Your Message is Reaching the Wrong People


They say half of all your marketing money is wasted -- the trick is knowing which half. If you're looking only at the number of subscribers to your SMS mailings, you might be looking at the wrong half of your data. Those subscribers may have given you permission to contact them, but this doesn't mean they're active and enthusiastic recipients of your mobile marketing.


Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

One Last Thing on Collaboration, for now…

Modern B2B Marketing

by Phil Fernandez. As I said in my last post, collaboration has become a cornerstone for business strategy and innovation. Today’s buyer expects unprecedented service, an increased understanding of the problems they face and impeccable interactions. Customers deserve that level of engagement.