Fri.Nov 27, 2020

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Discover what’s missing from your 2021 plan

Really B2B

With the new year nearly upon us, now is the time to ensure your 2021 plan is in tip top shape. This means you need to know what’s missing. From creating outstanding ABM campaigns, to ensuring your database is up to scratch, in this blog, we will explore the key tools, techniques and strategies that may be missing from your 2021 strategy….

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6 Ways to Support Black-Owned Businesses During the Holidays

Hubspot

2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven't been as successful and many have had to close their doors permanently as a result. Black-owned businesses have been disproportionately impacted by the global pandemic.

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How to Create a Promotional Popup in Squarespace (Step By Step)

Optinmonster

Do you want to create a promotional popup in Squarespace to grow your email list? Whether you’re running an online store or blog, you’ll find promotional popups helpful alike for growing your email list, promoting a coupon code, age verification, and more. By the end of this tutorial, you’ll learn exactly how to create a Squarespace popup that quickly boosts your email list.

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A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap]

Content Marketing Institute

This week, the Cleveland Clinic asks for help, American Express teaches how to turn something small into something much bigger, and Zillow shows how someone else’s horoscope can catch people’s eye. Continue reading → The post A Small Saturday, a Horoscope Personalization, and a Community Request [The Weekly Wrap] appeared first on Content Marketing Institute.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Being Thankful as an Email Marketer

Litmus

Like a lot of teams, we’ve been talking about some of the things we’re grateful for. Now, I’m not a sentimental person. I don’t hold on to old pictures. I don’t spend a ton of time thinking about the past. And I don’t have a gratitude journal (I’ve tried, but it never sticks). But 2020 has been a year. And, as the world has changed, I’ve found myself changing, too.

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How Closed-Loop Marketing Helps Convert Leads To Customers

Stevens & Tate

Closed-loop marketing sounds like a fancy way to reel in customers, but it’s far from being the new-fangled way of doing business and attracting new customers to your brand. In fact closed-loop online marketing has been used and refined for over a decade by some of the world’s top companies. But what makes it so different? Unlike traditional open-loop marketing, closed-loop marketing connects marketers to their leads by allowing marketers to track their every step through their sales

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?? How to Get More Snapchat Followers and Make Money [2021]

Alejandro Rioja

Snap seems to be making a come-back. It’s stock has soared lately, and they have added a ton of Instagram and Tik Tok-like functionality. It’s time for you to go viral on Snapchat. With a snap, you have people’s undivided attention for 10 seconds at the time.