Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. The same study showed that B2B decision makers are 10% more likely to consider brands that consumers know and feel connected to ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing.

Social Media 147

Social Media Social Marketing B2B Marketing Media 147

Convert

FEBRUARY 25, 2018

Editors Note: Best practices change—so does this blog. This article was originally published May 10, 2016. It’s been updated for accuracy and usefulness February 25, 2018. Website user engagement is an important indicator determining the success and ranking of your site. Every website is competing with rival brands to increase its engagement levels.

Marketing Websites 101

Marketing Websites Practices Brand Identity Branding 101

TaylorMadeIn KEW

FEBRUARY 25, 2018

Normal. 0. false. false. false. false. EN-GB. X-NONE. X-NONE. Starting this week, I’m taking a mini-sabbatical from B2B marketing and I’m going travelling. © Photo by Dingzeyu Li on Unsplash. Every decade – beyond my more usual travels – I celebrate that ‘zero’ birthday by going on an extra-special trip. I’ve been helicopter skiing in the remote Canadian Rockies, on safari in Tanzania combined with scuba diving and exploring in Zanzibar, and travelled throughout the Golden Triangle of Indi

B2B Marketing 79

B2B Marketing B2B Planning Marketing & Strategy 79

PureB2B

FEBRUARY 25, 2018

Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results compare to competitors and other businesses in your industry.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Convert

FEBRUARY 25, 2018

So you’re looking for some easy conversion wins. Shame on you—you know better. Because if you listen closely, you can hear the chorus of boo’s now. “Hey!” they say “There are no easy conversion wins. You have to test everything. Best practices might not be best for your audience.” Ugh, I know. I so know.

Landing Pages 56

Landing Pages Conversion Practices Best Practices 56

B2B Marketing Directions

FEBRUARY 25, 2018

The most important and difficult decisions that marketing leaders must make inevitably involve the allocation of marketing resources (money, people, time, etc.). Regardless of company size, the resources available for marketing are rarely sufficient to enable marketing leaders to do everything they'd like to do. Therefore, resource allocation is an intrinsic part of every significant marketing decision, and the challenge for marketing leaders is to use their finite resources for programs and cap

Allocation 50

Allocation Budget Programs Planning B2B Marketing 50

Heinz Marketing

FEBRUARY 25, 2018

If you are in field sales, if you spend the majority of your time driving from sales call to sales call, service stop to service stop – once you start using Badger you’ll have no idea how you were able to live without it. You tell it where you need to stop, it’ll tell you the fastest way to get them all done. It looks at most efficient routes, distance between stops plus real-time traffic information to give you the best initial route as well as ongoing adjustments throughout t

Marketing Management 49

Marketing Management Efficiency Traffic Spending 49

Hubspot

FEBRUARY 25, 2018

At age 11, I dreamed of being an editor at a major magazine. I even put together my first publication, Teen Scene Magazine, using colored construction paper, yarn, and in-depth feature interviews with. my dad. Flash forward to today. I've swapped my colored construction paper and yarn for PowerPoint and InDesign. I've replaced my dad with marketing experts and influencers (in the office, that is).

Template 101

Template Landing Pages Stats Top of Funnel 101