Sun.Feb 12, 2017

Blockchain and the Internet of Things: big benefits, expectations and challenges

i-Scoop

Blockchain, also known as Distributed Ledger Technology, has been gaining enormous attention in 2016. Several banks and companies such as Visa and MasterCard have taken important initiatives.

URR: A Made-Up Metric to Save Content Marketing from Making More Crap

B2B Marketing Insider

Here’s an actual moment in my career that made me want to start flipping tables. It’s an exchange between me and a colleague from several years ago: Me: Let’s update that truly terrible project sitting behind that lead-gen form. The design sucks. The copy is awful.

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Use Knowledge Delivered Strategy to Show Content Value

Avitage

A Different Approach to Content Marketing Justification B2B content marketers must continually defend budgets and tactics, especially content investments, by proving performance. This is part of a persistent struggle to raise marketing credibility and awareness of its impact in the business.

Why Marketers Make The Best CEOs

Leadspace

Leadspace’s CEO Doug Bewsher has had a remarkable career – one which has, among other things, seen him take the role of Chief Marketing Office in Skype and Salesforce.

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The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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How to Plan a Content Marketing Strategy: A Start-to-Finish Guide

Opentopic

Whether you’re just starting out with content marketing or you’ve been using the same strategies for a while, your content marketing plan needs to be better than ever for 2017. This year, you’ve got even more competition — according to Content Marketing Institute, 70% of B2B marketers surveyed say they are creating more content this year than they did. The post How to Plan a Content Marketing Strategy: A Start-to-Finish Guide appeared first on Opentopic.

Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way

Opentopic

We’ve all been through it. You know, the moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Lindsay Kow-low-witch?” ” asks the telemarketer on. The post Lead Generation: A Beginner’s Guide to Generating Business Leads the Inbound Way appeared first on Opentopic.