PureB2B

MAY 28, 2017

Does your business have a blog? If so, great! It’s good that you’re giving away helpful and educational content for free on your blog. But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup form. You’re giving your audience more value, so your prospects shouldn’t have any qualms about giving you their email address, or maybe even more.

Top of Funnel 90

Top of Funnel Case Study Case Studies Funnel Advertising 90

B2B Marketing Directions

MAY 28, 2017

A few weeks ago, I published a post that discussed some of the major findings of a survey conducted by Target Marketing magazine regarding the marketing practices of small and mid-size companies. Recently, Clutch (a B2B market research firm based in Washington, DC) published the results of its 2017 Small Business Digital Marketing Survey. Because these two studies addressed similar topics, I thought it would be interesting to compare and contrast their findings.

Small Business Marketing 40

Small Business Marketing Practices Planning Business 40

PureB2B

MAY 28, 2017

Does your business have a blog? If so, great! It’s good that you’re giving away helpful and educational content for free on your blog. But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup form. You’re giving your audience more value, so your prospects shouldn’t have any qualms about giving you their email address, or maybe even more.

Top of Funnel 62

Top of Funnel Case Study Case Studies Funnel Advertising 62