ViewPoint

SEPTEMBER 9, 2016

Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers. The team of experts includes: Ardath Albee, Marketing Interactions , CEO and Business Strategist.

Cold Calling 166

Cold Calling Ideal Customer Profiles Business B2B 166

Marketing Insider Group

SEPTEMBER 9, 2016

Personality tests are perhaps the most well-liked and popular type of quiz, particularly on social networking sites. These tests or quizzes come in all different shapes, sizes, and outcomes. Perhaps the the personality test that first leaps to mind is the highly popular Myers-Briggs assessment – the test that gives results that look the below. […].

Practices 117

Practices Personalization Best Practices Social Networks 117

Vidyard

SEPTEMBER 9, 2016

In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Here it is! There isn’t much more preamble needed, really (if you’ve read the previous post, that is). So let’s dive in. 1. Introduce Yourself. The combination of both audio and visual stimulation in video makes describing complex concepts much easier and more importantly, easier to understand.

Small Business Marketing 98

Small Business Marketing Examples Video Marketing Business 98

Convince & Convert

SEPTEMBER 9, 2016

Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you.

Facebook 118

Facebook Activities Social Media Social Marketing 118

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Contently

SEPTEMBER 9, 2016

Last October, Artsy teamed up with auction house Sotheby’s for a digital art sale. To bid on a Richard Prince piece replicating an Instagram selfie, estimated to be worth between $100,000 and $150,000, you didn’t have to turn up in a blazer or heels, champagne flute in hand, discretely raising an auction paddle. All you had to do was open the Artsy app from your couch, as if searching Amazon for a new tennis racket.

Content 74

Content Barriers Custom Publishing Amazon 74

Contently

SEPTEMBER 9, 2016

Here’s what you missed while your eyes were burning from all that orange at Content Marketing World… The New Yorker: Pete Wells Has His Knives Out. Selected by Noah Waldman, editorial intern. I hate that I’m writing these words, but critics are the proto-influencers. Before we went to Rotten Tomatoes to find out whether a film was objectively good or bad according to the internet hivemind, we’d pick up the most recent issue of The New Yorker in our mom’s therapist&#

Jigsaw 60

Jigsaw Amazon Opinions Google 60

JotForm

SEPTEMBER 9, 2016

Getting the most out of advanced JavaScript APIs has come into fashion these days. Mind-blowing Chrome experiments driven by WebGL, personal portfolios of creative art directors that are marked by high-end abstract animations based on Three.js, or just hero sections that are set in motion with the.

API 60

API Creativity Personalization 60

Leadspace

SEPTEMBER 9, 2016

I’ve always liked the phrase, “A rising tide lifts all boats.” It’s especially meaningful to me as a tech marketer. Even if we don’t win every deal, we still benefit whenever a new company learns the value of predictive analytics for B2B lead generation. If account-based marketing (ABM) is the tide, there are an awful lot of boats right now.

Account Based Marketing 59

Account Based Marketing ABM Class Barriers 59

SWZD

SEPTEMBER 9, 2016

Our recent interview with Shawn Finder provides new insights into marketing to marketers. Marketing to marketers adds a level of “meta” to your audience. B2B marketers not only need to know their audience, they need to know that the audience knows all the tricks.

Tips 52

Tips Marketing B2B Marketing B2B 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

JotForm

SEPTEMBER 9, 2016

JotForm has been continuously building our core product for over a decade. We took a simple idea, making it easy for anyone to make online forms, and never stopped building upon it. The result is that JotForm users can solve so many different problems, integrate with so many different products a.

Product 48

Product Ad Building 48

SnapApp

SEPTEMBER 9, 2016

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

Internet Marketing 48

Internet Marketing Trust Marketing Class Training 48

Directive Agency

SEPTEMBER 9, 2016

As a B2B marketing agency, one of the first things a client might ask us is, “How much will my PPC management cost?” It’s a fair question, but one that can be hard to answer right away. There are a lot of factors that go into pricing for B2B PPC management, and quite frankly, there is no perfect PPC pricing model. Almost every agency does it differently, but sometimes these discrepancies can cause distrust between potential clients and the agencies they’re looking to hire.

PPC 49

PPC Paid Search Agency Pricing Price 49

SnapApp

SEPTEMBER 9, 2016

With all the tools and technology we now have at-hand, it’s a great time to be a demand-generation marketer. Demand-gen is the umbrella under which all other customer-attention and early funnel efforts find their footing. With strong demand-gen leadership, many other marketing specialties can thrive. Reaching new markets, building buzz, promoting new offerings, and initiating and nurturing customer relationships are just a few of the activities that demand-gen marketing takes the lead on.

Demand 48

Demand Marketing Budget Budget Programs Marketing Analytics Tools 48

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

SEPTEMBER 9, 2016

We’ve all heard the old expression, “two heads are better than one.” Working with a likeminded individual or (in this case) company can be impactful. This week at #SproutChat we discussed the benefits of a co-marketing strategy for your brand. There Are Clear Benefits. The advantages of partnering with a similar brand are extensive.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

DivvyHQ

SEPTEMBER 9, 2016

Welcome back to our series, My Favorite Content Marketing Video, where we’ve asked industry leaders to share their favorite content marketing how-to videos or great examples of branded video content. Quick story… The DivvyHQ crew is headed back to Kansas City after a very “ rewarding ” trip to Cleveland for Content Marketing World 2016.

Video Marketing 40

Video Marketing Content Marketing Content Paid Search Agency 40

Akoonu

SEPTEMBER 9, 2016

As marketers, we analyze consumption statistics, engagement data, social impact, traffic, downloads, form fills and more. Buyer Personas and Journey Maps guide our strategic content planning, and we measure how those strategic choices help us be more buyer-centric with more effective content. But how do you measure if content effectively meets your buyers needs?

Buyer Need 40

Buyer Need Buyer Personas Content Statistics 40

Hubspot

SEPTEMBER 9, 2016

You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next? Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. That’s why we’ve created the Getting Started With Inbound Marketing Kit , complete with all the templates you need to simplify and speed up the process of kick-starting your inbound strategy at the top-of-the-funnel.

Inbound Marketing 38

Inbound Marketing Planning Buyer Personas Top of Funnel 38

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Biznology

SEPTEMBER 9, 2016

It’s time for part two of the three-part series of posts I began next month. (All of which are a collaboration with long-time colleague Scott Hornstein. We owe a tip of the hat to Wayne Cerullo and Phil Shelp for their help and insights.). We began our last column by discussing how a smarter website can make a difference to your bottom line by increasing engagement, leads, and sales; and by discussing how your approach to building your website is a key part of the success: are you creating a lib

Marketing Websites 112

Marketing Websites Effectiveness Top of Funnel Ideal Customer Profiles 112

Hubspot

SEPTEMBER 9, 2016

You’ve heard it again and again – more than 68% of shopping carts are abandoned before purchase. That’s four trillion dollars left behind in abandoned shopping carts in 2015 alone. What’s a storeowner to do? Before you can start recovering those purchases, you need to understand the reasons behind shopping cart abandonment. Once you understand the triggers for abandonment, you’ll be able to identify what’s causing your own shoppers to leave their carts behind.

Pricing 38

Pricing Price Top of Funnel Purchase 38

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. You’ve got roadies in the back setting up, technicians working on the sound systems, the stars on stage putting on a performance, and people in the crowd from all walks of life. Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered use

Social Media 87

Social Media Social Marketing Media Planning 87

Content Standard

SEPTEMBER 9, 2016

In 1848, James W. Marshall’s discovery of gold in the California territories resulted in a massive seven year migration from the east coast that we remember today as the California Gold Rush. Administrators and laborers alike packed their lives into wagons and caravans and set out with little plan other than getting wealthy. But the attraction wasn’t simply the promise of gold; it was the promise of easy gold, littering the dirt, steams, and sand that everyone in their day was famili

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

LeanData

SEPTEMBER 9, 2016

Sales operations pros are usually the people with all the answers. They’re the ones who can explain everything about how the company’s sales process works. and, of course, provide password information for forgetful reps. But the most important question can be the one they ask themselves. Brian Belli , the sales ops lead with DataFox , explained what that means in a recent webinar.

Startups 40

Startups Storytelling Webinar Metrics Paid Search Agency 40

Hinge Marketing

SEPTEMBER 9, 2016

In the initial phase of every website project, we ask clients about their goals for the site. Often, among other objectives, clients bring up the importance of a good user experience (UX). And they make a great point. Whether your website targets prospects, potential hires or clients, it should be set up to make it easy for each type of user to find the information they need.

Design 49

Design Process High Quality Lead Lead Scoring 49

LeanData

SEPTEMBER 9, 2016

Sales operations pros are usually the people with all the answers. They’re the ones who can explain everything about how the company’s sales process works. and, of course, provide password information for forgetful reps. But the most important question can be the one they ask themselves. Brian Belli , the sales ops lead with DataFox , explained what that means in a recent webinar.

Storytelling 40

Storytelling Startups Webinar Metrics Paid Search Agency 40

Content Standard

SEPTEMBER 9, 2016

Co-written by Linsey Morse. Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size. Why? Simply, content marketing—in its many manifestations—works, and marketers everywhere want to learn more about it and do it better.

Work Management 52

Work Management Marketing Management Content Marketing Content 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

LeanData

SEPTEMBER 9, 2016

Sales operations pros are usually the people with all the answers. They’re the ones who can explain everything about how the company’s sales process works. and, of course, provide password information for forgetful reps. But the most important question can be the one they ask themselves. Brian Belli , the sales ops lead with DataFox , explained what that means in a recent webinar.

Storytelling 40

Storytelling Startups Webinar Metrics Paid Search Agency 40

LEADership

SEPTEMBER 9, 2016

Social media is the digital marketing tool with the potential to give you the most bang for your buck – and it doesn’t have to cost you a cent. You already know the good that it can do for B2C companies, but what do you know about the benefits it can provide to B2B brands? This infographic from Real Business Rescue lists some vital stats about social media marketing that will make even the most skeptical B2B marketer consider taking the plunge into some serious social media strategy.

Social Media 43

Social Media B2B Thought Leadership Media B2B 43