Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. The reason for this is simple. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. In fact, email marketing has a median ROI of 122%– more than 4 times higher than other marketing channels, including social media, direct mail, and paid search ( source ).

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth.

Advertising Agencies 111

Advertising Agencies Planning Paid Search Agency Budget Programs 111

Bannersnack

MAY 5, 2019

Are you interested in a blog makeover? Are you looking for some cool blog images to revamp your blog and reposition your brand online? Luckily, Bannersnack can help you nail your visual style. Bannersnack is an online design tool that not only enables you to create custom high-quality images but it also provides you with […].

High Quality Lead 75

High Quality Lead Design Tools Brand Identity 75

B2B Marketing Directions

MAY 5, 2019

(The following is a post I published more than six years ago. Given the recent focus on marketing's responsibility for managing customer experiences and driving growth, the topic is as relevant and timely today as it was in the fall of 2012.) The Original Post In 1960, Theodore Levitt wrote a landmark article for the Harvard Business Review titled " Marketing Myopia.

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

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Webinar Metrics

The Lead Agency

MAY 5, 2019

The number of manufacturers in Australia has fallen from 96,000 10 years ago, to nearly 84,000 last year. According to an ABC news report, just under half of local manufacturers are innovating, which means they are using improved products, services, processes or methods. However, with tough global competition and disruptive new technologies, it is vital that businesses within the industry start to change in order to keep up with the trends.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Tips Marketing Budget 63