Sun.Nov 04, 2018

Online Reputation Management: How to Make Your Brand Stand Out

B2B PR Sense

We've become a review-driven society. We like to know that it's a sure thing before we lay down our hard-earned money for it. We comb through reviews to ensure we're making the right decision. And that means that, as a business, online reputation management should be a top priority.

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B2B marketing as a career choice

TaylorMadeIn KEW

What would you say to room full of young MBA students about a B2B marketing career? Photo by Hello I’m Nik on Unsplash (edited). Out of the blue this past summer I was contacted by a professor and executive director at the University of Southern California (USC).

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The Complete List of Free and Freemium Content Marketing Tools


Even if you’re a noob in the world of digital marketing, you’ve probably got wind of the slogan ‘content is king.’ The good news is it still holds the crown on its head since content marketing is one of the best ways to put your brand out there.

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3 Steps to Use Persistence to Boost Sales & Marketing Performance


When you look at what determines high-performance in sales and marketing, so much boils down to volume of activity.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Matt’s App of the Week: SalesIntel

Heinz Marketing

If you do any work with prospect lists you know how frustrating the process of finding accurate contact information can be. Traditional list vendors have severely out-dated information, and even those who pull from LinkedIn often mismatch key information that at best can tank your email delivery rates, and at worst get your domain black-listed. And that doesn’t even include all of the incorrect and “main line” phone numbers that gum up your sales team’s productivity.

How to build a perfect marketing brief in 5 minutes

The post How to build a perfect marketing brief in 5 minutes appeared first on B2B marketing blog presentations product demonstrations sales and marketing plan

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Focus on Impact - Not ROI - for Better Marketing Measurement

B2B Marketing Directions

Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers.

What the Local Customer Service Ecosystem Looks Like in 2019


Posted by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn’t marketing brim with a thousand different tasks?

Content Marketing and Online Reputation – How Your Agency Wins at Both


Sometimes, businesses may not realize the power of customer feedback until it’s too late. Fact: Customers will always find fault with a brand, and a brand that isn’t paying attention to what customers say will find itself on the short end of the stick.

Top Marketing Trends 2019 Part 3: Website Design


As part three of our Top Marketing Trends 2019 series, with this post, we are focusing on the look and usability of one a brand’s most valuable marketing and revenue asset – the website. Here are our top website design trends for 2019, culled from our insights into the market, feedback from clients, and discussions with top marketing industry experts. Expect a bold new look from many top brands. Bright colors are in because of its ability to draw attention quickly.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!