Sat.Feb 03, 2018

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Top PR Agencies Know the Value of Metrics

Bluetext

Top PR agencies know that metrics-driven pr is an essential strategy for marketing and communications. In today’s digital information environment, where the number of channels and platforms for reaching audiences directly grows every year, it is tempting to ignore more traditional methods like public relations for positioning a brand and engaging with prospective buyers and influencers.

PR 20
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B2B Reads: Virtual Body Language and Demand Generation

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. In the meantime, here are some B2B Reads we love: The 7 Toughest Challenges of B2B Demand Generation (And How to Overcome Them).