Heinz Marketing

DECEMBER 8, 2018

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Email Innovations That Most Interest Consumers. Product ratings and tailored recommendations based on past purchases are the two email innovations consumers are saying they’re most interested in.

Email Marketing 65

Email Marketing B2B Marketing Marketing Management B2B 65

Hubspot

DECEMBER 8, 2018

When qualifying , you bring value to your prospects, clients, and yourself through the questions you ask -- but only if they're good questions. Allow me to introduce you to a concept I call "high-value questions.". Simply stated, a high-value question for sales is one that creates a learning experience for either the questioner (you), the person being questioned (your prospect or client), or both.

Sales Qualified Leads 101

Sales Qualified Leads Lead Scoring Lead Ranking High Quality Lead 101

Markempa

DECEMBER 8, 2018

What’s the quickest, cheapest way to implement lead nurturing? I get that question frequently when I talk to marketers about lead nurturing. Lead nurturing is pretty easy to understand, but hard to execute when you have little time or budget. I thought I’d share my barest-bones lead nurturing strategy for beginners. I’ll do my best to resist the urge to elaborate.

Lead Nurturing 57

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 57