Fri.Oct 12, 2018

Fixing the Sales-Ready Lead Problem with Better Nurturing

SnapApp

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency.

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

Content Marketing Institute

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it).

Class 91

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Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

How Ads Keep Generating Revenue After Campaign Ends

Modern Marketing

Cross Channel Marketing Data-Driven Marketing

Ads 247

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

More Trending

On the horrors of brandsplaining

Biznology

It’s the time of year when my family decorates the house with a lot of orange and black. I’m just into it for the candy, myself, but I play along, in my own way. I read Poe. I watch a Hitchcock or two.

The Social Club: Steak-Umm Social Media Manager Nathan Allebach

Contently

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. If you missed our most recent interview with Charmin, check it out here. It’s not every day a branded tweet goes viral.

SEMrush Getting Started Guide

SEMrush

When you‘re new to a software, there‘s a lot to take in. To start off on the right foot, let’s begin with the basics. We’ll show you around our world, so you can start harnessing 100% of SEMrush power. Discover SEMrush

The 4 Most Important Aspects of WordPress Hosting

Marketo

With nearly 31% of market share , WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level.

SERP 135

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Top Content Marketing Courses and Training for Working Professionals

ClearVoice

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer.

3 Reasons Your Emails Are Being Filtered to the Junk Folder

Hatchbuck

There is nothing worse than seeing your hard work end up in the trash. And that’s exactly what happens when your polished email campaign that took you a week to perfect gets filtered to the junk folder.

Why open office design makes you less productive

JotForm

525,000 square feet 300 million dollars 3,000 employees 1 open office You’ve probably heard about the recent expansion of Facebook’s Menlo Park campus. The new building, MK21, designed by Canadian starchitect Frank Gehry, is the pinnacle of today’s open office design trend. For years, the open. Backstage

6 Essential Marketing Trends For 2019

Heinz Marketing

Guest Post by Kayleigh Alexandra, Content Writer for Micro Startups. They say time flies when you’re having fun, but it goes even faster when you work in marketing. With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. The digital world is incredibly fast-paced. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Monthly Newsletter Challenges: How to launch a Newsletter That Drives Engagement

Marketing 261

“We need a monthly newsletter!” ” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%!

Marketing on Mute: The Case for Silent Video and Captioning in Video Content

Content Standard

Stop me if you’ve heard this one before. It’s the middle of the night, and you’re winding down for bed. You’re drifting off to a new podcast episode, feeling your eyelids start to droop as you scroll through a friend’s Facebook updates.

Video 101

New Details Have Emerged on the Facebook Data Attack. Here's What You Need to Know.

Hubspot

Facebook today released new information regarding a data attack that compromised the personal data of 30 million users.

How Personalized Emails Improve Customer Success and Loyalty

Evergage

Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you?

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Why You Should Create Multi-Step Forms and How They Can Increase Conversions

Hubspot

One time I tried signing up for a spin class at a new studio. I went to the studio’s website to complete their multi-step sign up form, but by the time I got to part three of of the form, I got an error message that wouldn’t let me complete my registration.

Faces of FPX: Tim Cherney

FPX

In this installment of Faces of FPX, we spoke with Tim Cherney, Solution Architect and Developer in the Professional Services department. Tim has been with FPX for 30 years! FPX Insider

Everything You Need to Know About Ethereum

Hubspot

Bitcoin might be leading the crypto arms race right now, but Ethereum is charging right behind. As a software platform that issues the second largest cryptocurrency in the world and aims to create a decentralized version of the internet, Ethereum is a technology you definitely don’t want to overlook.

Sign of the Times: Do You Need to Automate Your Business Processes?

Ontraport

The value of any successful business — regardless of size or industry — can ultimately be boiled down to one thing: repeatable processes. That may sound a little hyperbolic, but it holds true because well-documented and established systems and processes ARE the core of your business. They’re the intellectual property that makes your business successful, […]. The post Sign of the Times: Do You Need to Automate Your Business Processes? appeared first on The ONTRAPORT Blog.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 billion in the first quarter of 2018 !

A Professional Yet Kind Rejection Letter Template

Hubspot

It's never easy telling a candidate they didn't get the job after hours of preparation and interviews. Oftentimes, the awkwardness leads to generic emails, like "We have chosen not to move forward with your application at this time.".

2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

The MarTech landscape is vast and growing. In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing.

Layout & Design Tool Elements: A Guide

RebelMouse

The Layout & Design tool is RebelMouse's intuitive canvas that guides you through creating the perfect look and feel for your website. foundation of the Layout & Design tool is made up of rows and columns.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!