Fri.Oct 12, 2018

Fixing the Sales-Ready Lead Problem with Better Nurturing

SnapApp

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency.

3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

Content Marketing Institute

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it).

Class 93

How to Improve Your Lead Nurturing With Marketing Automation

Reachforce

It probably won't come as any surprise to you that a lot of your marketing strategies can be improved upon and made more successful and efficient with proper marketing automation implementation. Your lead nurturing campaign is just one of them.

How to Find Your Brand’s Story

Contently

Charlie Jones, president and founder of Brand Intersection Group, has spent his career combating a widespread, fundamental misunderstanding of brand stories. “People will say, ‘we need branding work,’ and then they begin the conversation talking about color schemes.

Brand 164

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Ads Keep Generating Revenue After Campaign Ends

Modern Marketing

Cross Channel Marketing Data-Driven Marketing

Ads 231

More Trending

The Social Club: Steak-Umm Social Media Manager Nathan Allebach

Contently

The Social Club is Contently’s new Q&A series with the people behind the most creative, notable, and successful social media accounts. If you missed our most recent interview with Charmin, check it out here. It’s not every day a branded tweet goes viral.

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

The 4 Most Important Aspects of WordPress Hosting

Modern B2B Marketing

With nearly 31% of market share , WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost are major factors that have endeared many to use it. In fact, it’s free at entry level.

SERP 135

Introducing the Customer-Powered Enterprise—A New Model For Unlocking Growth Through Your Customers

Influitive

It’s been five years since Influitive published the Advocate Marketing Playbook. Since then, it’s been downloaded over 5,700 times. Hundreds of companies followed those proven plays to achieve success in developing powerful advocate programs. But another interesting evolution happened. We witnessed amazing creativity and innovation as individuals at these companies took the principles of advocate.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Top Content Marketing Courses and Training for Working Professionals

ClearVoice

As content marketing continues to grow in importance in today’s digital marketing landscape, more and more accredited institutions are offering in-depth courses and material that can make you a better content marketer.

3 Reasons Your Emails Are Being Filtered to the Junk Folder

Hatchbuck

There is nothing worse than seeing your hard work end up in the trash. And that’s exactly what happens when your polished email campaign that took you a week to perfect gets filtered to the junk folder.

6 Essential Marketing Trends For 2019

Heinz Marketing

Guest Post by Kayleigh Alexandra, Content Writer for Micro Startups. They say time flies when you’re having fun, but it goes even faster when you work in marketing. With summer out of the way and the colder seasons fast approaching, it’s time to start thinking about 2019. The digital world is incredibly fast-paced. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends.

Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

Google is 20 years old this Autumn and it dominates digital advertising. In fact, its advertising business accounts for most of parent company Alphabet’s revenue, which was a cool $26.6 billion in the first quarter of 2018 !

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why open office design makes you less productive

JotForm

525,000 square feet 300 million dollars 3,000 employees 1 open office You’ve probably heard about the recent expansion of Facebook’s Menlo Park campus. The new building, MK21, designed by Canadian starchitect Frank Gehry, is the pinnacle of today’s open office design trend. For years, the open. Backstage

SEMrush Getting Started Guide

SEMrush

When you‘re new to a software, there‘s a lot to take in. To start off on the right foot, let’s begin with the basics. We’ll show you around our world, so you can start harnessing 100% of SEMrush power. Discover SEMrush

New Details Have Emerged on the Facebook Data Attack. Here's What You Need to Know.

Hubspot

Facebook today released new information regarding a data attack that compromised the personal data of 30 million users.

How Personalized Emails Improve Customer Success and Loyalty

Evergage

Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you?

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Monthly Newsletter Challenges: How to launch a Newsletter That Drives Engagement

Marketing 261

“We need a monthly newsletter!” ” Yep, the familiar battle cry from many online marketers… especially after seeing statistics such as “email marketing delivers an ROI of 4,400%!

Faces of FPX: Tim Cherney

FPX

In this installment of Faces of FPX, we spoke with Tim Cherney, Solution Architect and Developer in the Professional Services department. Tim has been with FPX for 30 years! FPX Insider

Sign of the Times: Do You Need to Automate Your Business Processes?

Ontraport

The value of any successful business — regardless of size or industry — can ultimately be boiled down to one thing: repeatable processes. That may sound a little hyperbolic, but it holds true because well-documented and established systems and processes ARE the core of your business. They’re the intellectual property that makes your business successful, […]. The post Sign of the Times: Do You Need to Automate Your Business Processes? appeared first on The ONTRAPORT Blog.

Why You Should Create Multi-Step Forms and How They Can Increase Conversions

Hubspot

One time I tried signing up for a spin class at a new studio. I went to the studio’s website to complete their multi-step sign up form, but by the time I got to part three of of the form, I got an error message that wouldn’t let me complete my registration.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

Marketing on Mute: The Case for Silent Video and Captioning in Video Content

Content Standard

Stop me if you’ve heard this one before. It’s the middle of the night, and you’re winding down for bed. You’re drifting off to a new podcast episode, feeling your eyelids start to droop as you scroll through a friend’s Facebook updates.

Video 88

Everything You Need to Know About Ethereum

Hubspot

Bitcoin might be leading the crypto arms race right now, but Ethereum is charging right behind. As a software platform that issues the second largest cryptocurrency in the world and aims to create a decentralized version of the internet, Ethereum is a technology you definitely don’t want to overlook.

Tips for crushing your Q4 quota – Part 1

Conversica

Crushing your Q4 quota. Would you like to learn a few secrets about how to avoid the end of year scramble? We recently sat down with two fantastic smart thought leaders, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing to gather tips on how to crush your Q4 quota.

A Professional Yet Kind Rejection Letter Template

Hubspot

It's never easy telling a candidate they didn't get the job after hours of preparation and interviews. Oftentimes, the awkwardness leads to generic emails, like "We have chosen not to move forward with your application at this time.".

Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.