Mon.Jan 13, 2020

How to Reach Millennials with Your B2B Marketing

Schubert B2B

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population.

Making Your New Website a Better Marketing Tool Than Your Old Website


With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Modern Email Marketing Tactics: Impact of Emails in 2020

Altitude Branding

At a time when everybody else is talking about memorable memes and quirky tweets, you must be wondering why on earth are you reading about email marketing? Well, let me tell you why: . Because it’s still working, that’s why! Yes, you heard that right.

How to Use Employees’ Ideas to Drive Business Growth

Marketing Insider Group

With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Modern Marketing Blog Influencer Series - Scoring Big: Understanding the Buyer’s Journey is.

Modern Marketing

When it comes to lead scoring for account-based marketing (ABM) , marketers have tended to take a binary approach: A prospect’s action adds points to a score. No action, no points. But I think we need to take an approach that is both broader and more nuanced.

More Trending

Benefits Of SMS Marketing For Startups

Altitude Branding

There is no doubt that startups need all the help they can get when it comes to building their customer bases. Fortunately, there are marketing technicians that have proven successful. One such marketing technique is known as Short Message Service.

SMS 77

Curate the Ultimate Content Marketing Library With These 51 Book Picks

Content Marketing Institute

You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all.

How to Create an Editorial Calendar and Boost Conversions


Ever taken a road trip with no plan or goals in mind? Just you, your friends, and the open road. It’s so much fun… but not super-efficient. There’s a huge difference between “moving around” and “moving forward.” The latter requires a concrete plan.

The Absolute Guide to B2B Advertising on Quora


The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. However, despite the turning into a quick fix for entertainment junkies, it still deserves its old nick: The Information Superhighway.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Great! Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process.

How to Evaluate and Select a Marketing Operations Agency


When I was an enterprise account executive for Marketo, I worked very closely with my customers. Many of them would ask for guidance on how to select the most appropriate marketing operations (MOPS) agency partner based on their needs.

Implementing Peer Feedback to Improve Your Sales Team


Whether your team has monthly, quarterly, or annual reviews, performance reviews are one of the most important opportunities for every person on the sales team. From entry-level representatives to national directors, these reviews allow you to ensure efficiency across the entire company.

7 Steps to Differentiated Marketing Strategy – part 1 [Video]

Hinge Marketing

want to talk to you about 7 Steps to a Differentiated Marketing Strategy. Now, we’ll be talking about it in two parts, and today is part one. Let’s talk with where you start. TRANSCRIPTION: Hi. Today, I want to talk about 7 Steps to a Differentiated Marketing Strategy.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

8 Examples of Influencer Marketing on TikTok


Since TikTok launched in 2017 , marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app. Why does this strategy make sense?

How Do the Best Brand Personalities Do Content Marketing?


Why would the world’s best brand personalities need content marketing when their personality can do the talking for them? Today’s customers research products and services in many channels.

10 Reasons Celebrities Are Better at Instagram Than Brands


Let’s be real. Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs an edge over companies on social. But that doesn’t mean marketers can’t learn a thing or two from them. Just like brands, celebs have a stake in social media, too.

Brand 84

Why 75% of Your Marketing Emails Are Never Read


Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored.

Email 81

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

5 Sales Trends to Look for in 2020


B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations.

5 steps to planning a Pardot integrated campaign

Modern B2B

5 steps to planning a Pardot integrated campaign Running an integrated campaign in Pardot isn’t as difficult as you may think, but there are often elements and considerations that are overlooked.

Plan 56

5 Sales Trends to Look for in 2020


B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations.

Top 5 proven B2B Marketing Strategies for Business Growth


The modern B2B landscape is majorly buyer-centric.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Personalization in 2020 and Beyond: Improving the Customer Experience Through Content


Personalized content recommendations have been around for some time now. We have already seen it with Amazon and Netflix providing recommendations to users based on purchase history or viewing history.

An Actionable Checklist to Prepare to Launch a New Marketing Project

Single Grain

So you've come up with a great idea for a new project – it could be a mini course, an e-book or even a new website – and you know how to build it. Well, let me break it to you: your job is not done when you build it. Your journey has just started. And it starts with a launch!

Digital out-of-home (DOOH) advertising trends | 2020


Digital out-of-home (DOOH) came of age in 2019. The evidence is undeniable. According to PQ Media, DOOH accounted for 28.3 of all out-of-home (OOH) ads in 2019 and this is predicted to rise to 38.3% by 2023. What’s more, DOOH was the main driver of growth in OOH advertising worldwide in 2019 – which was 10% or $16.75 billion for the year! And this year?

The Future is Interactive Content: 5 Predictions for Marketers in 2020

Martech Advisor

In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the attention of consumers and ultimately compete in the digital era. Social Media Posts Will Look Dramatically Different.

The Key to Marketers’ Happiness

Speaker: Matt Snodgrass, Director of Marketing for MarketingProfs

Every year marketers are bombarded by research that covers the top tools, hottest trends, and latest marketing ideas, but there's almost no research that focuses on the marketer as a person. Very little of that focuses on YOU. Until now. Join MarketingProfs Director of Marketing Matt Snodgrass as he recaps the findings from the latest MarketingProfs Marketer Happiness Report!