Mon.Jan 13, 2020

How to Reach Millennials with Your B2B Marketing

Schubert B2B

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population.

Making Your New Website a Better Marketing Tool Than Your Old Website


With the turning of the calendar — and, frequently, budget cycles — marketers often turn their attention to new plans for the new year. This includes updates and overhauls to websites. An important question to ask as you consider a new website is, “Will my new website be better?”. Better Than What?

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Modern Email Marketing Tactics: Impact of Emails in 2020

Altitude Branding

At a time when everybody else is talking about memorable memes and quirky tweets, you must be wondering why on earth are you reading about email marketing? Well, let me tell you why: . Because it’s still working, that’s why! Yes, you heard that right.

How to Use Employees’ Ideas to Drive Business Growth

Marketing Insider Group

With 53 jobs under my belt, I’ve come to realize one thing about office politics : “Behind every bad idea is an executive who asked for it.” Traditional, top-down structure often hampers the formation of great ideas.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Modern Marketing Blog Influencer Series - Scoring Big: Understanding the Buyer’s Journey is.

Modern Marketing

When it comes to lead scoring for account-based marketing (ABM) , marketers have tended to take a binary approach: A prospect’s action adds points to a score. No action, no points. But I think we need to take an approach that is both broader and more nuanced.

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An Actionable Checklist to Prepare to Launch a New Marketing Project

Single Grain

So you've come up with a great idea for a new project – it could be a mini course, an e-book or even a new website – and you know how to build it. Well, let me break it to you: your job is not done when you build it. Your journey has just started. And it starts with a launch!

Why 75% of Your Marketing Emails Are Never Read


Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me are opened and read, which means 75% of everything you send is ignored.

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The Absolute Guide to B2B Advertising on Quora


The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. However, despite the turning into a quick fix for entertainment junkies, it still deserves its old nick: The Information Superhighway.

Relax! 5 Marketing Ideas for Massage Therapists

Outbound Engine

There are few things more relaxing than getting a good massage. As people seem to be more stressed than ever, services such as massage therapy are more needed than ever. However, coming up with marketing ideas for massage therapists can be quite challenging.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

7 Steps to Differentiated Marketing Strategy – part 1 [Video]

Hinge Marketing

want to talk to you about 7 Steps to a Differentiated Marketing Strategy. Now, we’ll be talking about it in two parts, and today is part one. Let’s talk with where you start. TRANSCRIPTION: Hi. Today, I want to talk about 7 Steps to a Differentiated Marketing Strategy.

Benefits Of SMS Marketing For Startups

Altitude Branding

There is no doubt that startups need all the help they can get when it comes to building their customer bases. Fortunately, there are marketing technicians that have proven successful. One such marketing technique is known as Short Message Service.

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Curate the Ultimate Content Marketing Library With These 51 Book Picks

Content Marketing Institute

You can’t judge a book by its cover. You can judge it based on recommendations of your peers. Browse these 51 picks for improving your content marketing skills, expanding your marketing prowess, and knowing the psychology of it all.

14 Top User Testing Tools to Uncover Your Website’s User Experience and Usability Conversion Barriers


Ask any conversion optimizer and they’ll tell you… Many low-hanging optimization opportunities present themselves as user experience and usability issues.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

7 Marketing Trends Not to Miss in 2020


Here we are, it is finally 2020, the beginning of a new year and a new decade. It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. And we’re here to help!

How to Evaluate and Select a Marketing Operations Agency


When I was an enterprise account executive for Marketo, I worked very closely with my customers. Many of them would ask for guidance on how to select the most appropriate marketing operations (MOPS) agency partner based on their needs.

Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Great! Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process.

5 Sales Trends to Look for in 2020


B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Best Digital Marketing Books 2020


In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. I guess in the digital era, these topics are more often being covered in posts and ebooks.

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The Top 10 Benefits of Remote Working


Reading Time: 5 minutes. Remote work is taking the business world by storm. In the last 5 years alone, remote work has grown by 44%, according to Flexjobs. And there are good reasons that remote work is becoming so popular: there are a ton of advantages to it. Here are some of the benefits of remote working, for both employers and employees alike. Cut the commute. Commutes are long, soul-crushing ordeals that many of us have to suffer ten times a week. According to the U.S.

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Implementing Peer Feedback to Improve Your Sales Team


Whether your team has monthly, quarterly, or annual reviews, performance reviews are one of the most important opportunities for every person on the sales team. From entry-level representatives to national directors, these reviews allow you to ensure efficiency across the entire company.

5 Sales Trends to Look for in 2020


B2B sales has undergone major transformation in recent years. In addition to the continued growth of salestech , B2B sales teams have embraced wider trends in consumer behavior. As buyer behavior evolves, sales teams have to be ready to keep pace with rising expectations.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Personalization in 2020 and Beyond: Improving the Customer Experience Through Content


Personalized content recommendations have been around for some time now. We have already seen it with Amazon and Netflix providing recommendations to users based on purchase history or viewing history.

How Do the Best Brand Personalities Do Content Marketing?


Why would the world’s best brand personalities need content marketing when their personality can do the talking for them? Today’s customers research products and services in many channels.

10 Reasons Celebrities Are Better at Instagram Than Brands


Let’s be real. Celebrities are better at Instagram than brands because they’re celebrities, not brands. Fame obviously gives celebs an edge over companies on social. But that doesn’t mean marketers can’t learn a thing or two from them. Just like brands, celebs have a stake in social media, too.

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The Future is Interactive Content: 5 Predictions for Marketers in 2020

Martech Advisor

In this piece, Dmitry Shapiro, co-founder and CEO of GoMeta, dives into trends marketers should take advantage of in 2020 if they want to capture the attention of consumers and ultimately compete in the digital era. Social Media Posts Will Look Dramatically Different.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.