Tue.Jul 05, 2011

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Have you ever read an e-newsletter or blog post and got a feeling of disappointment? Maybe it was just too subjective, airy-fairy and touchy-feely? If so, then you may be like me, a thought-processing person who wants facts and data when reading content online, an e-newsletter or blog post.

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

Modern Marketing

by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue?

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Trending Sources

IT Spending on the Rise, But Frugalnomics Still Reigns

The ROI Guy

The latest IT spending metrics have been released by Gartner, and the news is good for the second half of this year and 2011 overall. Worldwide IT spending is estimated to grow by 7.1% in 2011, this despite headwinds from the Japan disaster, Greece debt crisis, high oil / gas prices, and doubts over US spending / debt.

10 Terrific New Twitter Infographics in 2011


In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. I've noticed there have been some truly awesome new Twitter infographics out there lately, so I wanted to share them with all you marketing folks.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

More Trending

Infographic: White Papers are Influence Kings, But Need Personalization to Retain Crown

The ROI Guy

Did you know that: White papers are still the content of choice for today's B2B decision maker, used most and viewed as most influential compared to all other content However, campaign overload is making white papers less effective / relevant Research indicates that specific personalization is needed to help restore relevance and influence Click here to view the Infographic: latest research and best practice recommendations.

So what’s a QR code, and why should you care?

EMagine B2B Blog

You’ve probably noticed that term – QR codes – cropping up in the headlines you scan every day. If you’re not (yet) a smart-phone user, you may have scratched your head and said, “Hmmm… I probably should find out what those are for, one of these days.” Well, wonder no longer. The QR stands for [.]. B2B Web Strategy Driving Traffic

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Lessons from Will and Kate: How B2B Marketers can Learn Brand Loyalty from Royalty


Since April 29 th , the wedding day of the Prince William and Princess Katherine, people from around the world have been captivated by this young couple’s every move.

How to Master Twitter for Business in 2011 [Free Ebook!]


Who knew that 140-character messages could do such wonders for your business?

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Lessons from Will and Kate: How B2B Marketers can Learn Brand.


The 3-Month Plan for Using Whitepapers to Generate Leads


In session six of the Lead Generation Quick-Start Series , Henry Bruce , president of the Rock Annand Group , says that in order to convert more leads into deals, you need to focus on lead quality over quantity.

Infographic: Content Marketing Optimization

The ROI Guy

Did you know that: Over 26% of total marketing budgets is spent annually on content marketing creation and distribution, and investments are growing However , content marketing is perceived as ineffective by 41% of marketers Why the crisis in confidence? Is it that today's buyer has changed: more empowered, skeptical and frugal than ever before? Is it the proliferation of channels and the lack of benchmarks / performance measures?

3 Steps to Better Ecommerce Targeting and Remarketing


For many eCommerce companies with large inventory offerings (especially ones that are very diverse), one of the persistent problems in remarketing is, first, the ability to effectively identify behavioral purchasing patterns in site visitors.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

How to Kickstart Your Mobile Marketing [Marketing Cast]


With an increasing amount of traffic being driven to sites from smartphones, mobile should start to play an essential role in your marketing mix. So how do you kickstart your mobile marketing program ?

Facebook Conversations Do NOT Lead to More Views [New Data]


For more mythbusting and social media science, don't forget to register for my Science of Social Media webinar.