Tue.Jan 21, 2025

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How to Create Shareable Blog Content for Social Media

Marketing Insider Group

Social media is an incredibly valuable tool because you can use it to connect directly with your audience. It’s also a practical way to get your blog content to the masses, especially if readers deem your posts share-worthy. According to Statista, the average internet user will spend 143 minutes per day on social media in 2024. That’s a lot of scrolling time, and crafting shareable blog posts can get your content onto more screens.

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Strategies to Overcome Three Barriers to Revenue Growth | What’s Your Edge?

Vision Edge Marketing

For this episode of “What’s Your Edge?” Im thrilled to welcome Heather Valentine to the conversation. Heather is a seasoned growth executive with over 25 years of experience leading high-performing teams in the SaaS-based healthcare and life sciences technology sectors. Her career spans the entire innovation lifecycle, making her a perfect fit for our Barriers to Revenue Growt h discussion today and strategies to overcome these.

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Content atomization: Maximize ROI by repurposing your best ideas

Martech

Creating standout content takes significant time, effort and resources. Yet much of that content doesnt reach its full potential. It often underperforms in reach, engagement and ROI, leaving opportunities untapped. Content atomization addresses this challenge. Instead of producing endless new material, this strategy involves breaking down high-value content into smaller, focused pieces designed for specific platforms and audiences.

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The Rise of GPT-Native Sales Teams: Redefining Talent and Collaboration in the Age of AI

Zoominfo

The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. Unlike prior shifts like CRM adoption or marketing automation, GPT-based systems dont just centralize data or automate tasks they actively analyze, predict, and collaborate in ways that are completely reshaping roles and workflows.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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How to drive organic social media growth in 2025

Sprout Social

LinkedIn posts and industry headlines would have you believe organic social media is dead. Breathing its last gasp. Being shoved aside in favor of pay-to-play approaches. Yet, organic social media persists. It now requires more strategy, time and resources, but dismissing it entirely in favor of paid ads is shortsighted. Theres still real value to be found in focusing on organic growth.

More Trending

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Marketing Trends Predictions: Did Generative AI and I Agree?

CMSWire

I teamed up with AI for 2025 marketing predictions. Expect insights, surprises and a few bold takes on the future of marketing. Continue reading.

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What is Salesforce cooking up for marketers in its Spring 2025 release?

Martech

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers.

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10 Google Analytics Metrics to Track for Marketing Success

CMSWire

GA4 metrics help marketers get a clear picture of how customers engage with their sites, and they offer a practical way to improve conversion rates and SEO. Continue reading.

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Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats by Optimove

Martech

Lin-Manuel Miranda, creator and star of Hamilton and In the Heights, excels in acting, singing and dancing. Gene Kelly was a master of acting, singing and dancing, best known for films like Singin in the Rain and An American in Paris. These artists are triple threats literally one in a million. In fact, Miranda has talent that exceeds a triple threat as he is also a songwriter and producer, making him a quintuple threat.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Write the EOY Checks: 6 Smart Ways to Spend Unused Marketing Budget

CMSWire

Make the most of your unused marketing budget. Turn it into real growth with smart moves that make an impact and show the value of your department. Continue reading.

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Are AI tools shaping your intentions more than you realize?

Martech

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt. It’s not just about finding answers it’s about gaining clarity by seeing your ideas reflected, reframed, or expanded. Millions rely on AI for guidance, trusting these systems to help navigate life’s complexities.

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How To Improve Your Editorial Review With AI Content Tools

Acrolinx

Overcoming challenges in the editorial process In many large businesses, content creation is far from efficient. Editorial cycles often become lengthy and repetitive, causing even straightforward content projects to take more time than necessary. The root of the problem lies in traditional content creation’s slow and manual nature. This inefficiency prevents organizations from producing enough high-quality content to support key business initiatives.

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I Reviewed the Best AI Image Generators for 2025

Ahrefs

At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Make 2025 the year your video creative shines by Edna Chavira

Martech

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Connected TV (CTV) is the perfect platform to make it happen , combining the precision of digital targeting with the storytelling power of high-quality video.

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Forget Fear, Joyful Marketing Works: Examples From Top Brands

Content Marketing Institute

Joy can be a successful marketing strategy only if you dont adopt a Pollyanna approach. Learn how to rebel with joy successfully with examples from Purina, Dramamine, Nike, and even an insurance company.

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B2B Storytelling: How to Engage the Hearts and Minds of Customers

Trade Press Services

People act on emotion, even in the rational world of B2B. Yet, many leaders struggle to weave emotional storytelling into their messaging without overpowering data and logic. According to the Universal Business School , effective storytelling allows brands to seamlessly blend credibility, emotional appeal, and logical argument into their messaging. Done right, storytelling builds trust, drives engagement, and positions brands as more than a providerit makes you a partner in your clients success.

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Content Marketing for Manufacturers: What Makes It Different and Why It’s Challenging

Industrial Marketing Today

Content marketing for manufacturers is very different from regular B2B or B2C marketing. Manufacturing companies face unique challengeslong sales cycles, highly technical products, and multiple decision-makersmaking traditional marketing tactics less effective.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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6 Best Survey Data Visualization Tools (In-Depth Comparison)

Optinmonster

These days, users enjoy a large variety of survey data visualization tools. Its something that can come in handy to every business whether youre sharing it with the company staff, customers, or just using it for your own data purposes. But when deciding which one to choose, there are many factors to be considered: price, reputation, user-friendliness, and selection of templates and styles.

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Stop Marketing Like it’s 1999

Hinge Marketing

Last week, Hinge released the 10th anniversary edition of the High Growth Study. If you havent downloaded it already, why not do it now? Its okayIm not offended. Just dont forget to come back! We are mighty proud of this milestone. But our interest in high-growth firms began way back in 2007,when we began collecting data for a report we released the following year titled Defying Gravity.

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Own the feed: Interactive LinkedIn post ideas for success on B2B social

Oktopost

Gen Zs arent the only ones battling information overload and fleeting attention spans. Even directors and executives on LinkedIn face the same struggle, wading through endless social media posts in search of insights that truly matter. As the worlds largest professional network, LinkedIn has seen the impact of this attention challenge on B2B decision-makers and has adjusted its algorithm accordingly.

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CX Metrics in the Age of AI: What Every Business Needs to Know

CMSWire

Customer experience (CX) metrics are the backbone of understanding how customers feel about every touchpoint with a business from the moment they

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Introducing AI Name Generator for reports in Social BI

Oktopost

Lets be honestbeing a social media manager is like running on a treadmill that never stops. Between juggling campaigns, keeping up with trends, and proving ROI, theres always another action item waiting as soon as you finish the last one. And yet, heres a scenario that happens all too often: Youve just completed the perfect social media campaign. You know the insights are gold, and youre crafting the perfect dashboard to share with your team before you move on to the next sprint.

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The Secret Sauce to Boosting Conversions (Hint: It’s All About Scarcity!)

Optinmonster

Lets talk about something we all love to hate: those clever marketing tricks that somehow get us to click Buy Now faster than our morning caffeine kicks in. I mean, who hasnt panicked at the sight of a ticking timer on a checkout page, convincing themselves they NEED that window breaker for the car from TikTok Shop like RIGHT NOW? (No? Just me? Because I definitely bought two of these last month.

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How Developers’ Use of AI Has Evolved — And How Agentforce Can Help

Salesforce Marketing Cloud

Over the past two years, generative AI has transformed the way we work and as the technology has evolved, users engagement has changed, as well. As we move into 2025, how are developers embracing generative artificial intelligence (AI)? Our Research & Insights team surveyed developers across the community in 2024 and 2023 to discover their hopes and concerns for AI in development-related tools, and to learn how their use of AI has evolved.* Developers have come a long way in embracing gener

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Drilldown: Product Videos are Essential to Success for B2B SaaS

Directive Agency

Were quick to call BS when we hear someone say, Proving ROI in B2B SaaS marketing can feel like chasing shadows. Its really not. Everythings connected, and everything can be tracked, attributed, and measured. Its not cut and dry, sure, but if you arent figuring out what something like video is doing for your bottom line, its probably time you did. If you need to go to your stakeholders tomorrow to try video, heres what you need to know.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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When Marketing Misses the Mark: How Misaligned Messaging Costs More Than You Think

Alaniz

When your marketing doesnt align with the heart of your business, it creates more than just a bad feelingit creates ripple effects that can quietly undermine everything youve worked so hard to build. Messaging that feels off can attract clients who dont value what you bring to the table, drain. The post When Marketing Misses the Mark: How Misaligned Messaging Costs More Than You Think appeared first on Alaniz Marketing.

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The Ultimate Guide to Effective Appointment Setting for B2B Companies

Televerde

Connecting with the right decision-makers can make or break your business’s success. Appointment setting can build those connections. B2B appointment setting is more than scheduling meetings, as it’s the foundation of a strong sales pipeline. It bridges the gap between marketing and sales, getting your team in touch with qualified prospects ready to take the next step.

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Enterprise Scheduling Software: What to Look For

LeanData

Scheduling software solves some of the biggest challenges in setting and managing external meetings at B2B companies. Learn what to look for in a scheduling tool. The post Enterprise Scheduling Software: What to Look For appeared first on LeanData.