Martech
FEBRUARY 5, 2025
Consumer trust in AI is declining while businesses’ AI adoption is growing. This creates a challenging situation for companies heavily investing in AI capabilities and technologies. The importance of AI for businesses AI has become a cornerstone of innovation and efficiency in modern businesses. About 83% of executives view AI as a critical strategic priority for their companies, according to Cisco.
Marketing Insider Group
FEBRUARY 5, 2025
Efficiency is more than a goal; it’s a necessity for modern businesses. Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. This technology can send follow-up emails and track leads, allowing your team to focus on jobs like building strong customer relationships.
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Martech
FEBRUARY 5, 2025
If your social feeds and inbox look like mine, you cant avoid the AI hype. I recently read a paper, “ In 2025, AI wont just assist salespeople it will replace them.” Its focus is on AI-led growth (AiLG) and it mostly deals with sales in relation to go-to-market (GTM) motions. This excerpt from the paper made me think about how an AiLG approach to GTM, as related to B2B marketing, might take shape: The main thing to realize is that AI will create a new kind of buying experience and t
SmartBrief - Marketing
FEBRUARY 5, 2025
Lets be real Valentines Day isnt just about roses and candle-lit dinners anymore. Its evolved into a celebration of all kinds of love: self-love, friendship and, of course, romance. If youre a brand looking to make a splash this Valentines season, youve got to meet shoppers where they are with offerings that actually match what theyre looking for.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Martech
FEBRUARY 5, 2025
Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. consumer product brands, manufacturers and agencies.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Industrial Marketing Today
FEBRUARY 5, 2025
SEO for manufacturers, or organic SEO for manufacturers, has undergone a seismic shift in the past year. While Googles AI Overview is still in its experimental phase, early data indicates that its already influencing search rankings dramaticallyimpacting up to 100% of complex queries while prioritizing contextually relevant content. (Source: Search Engine Journal).
Oktopost
FEBRUARY 5, 2025
Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. Unlike traditional content formats like blogs and whitepapers, podcasts provide a conversational and engaging way to connect with listeners on a deeper level. In B2B, podcasts allow CMOs to target niche audiences with relevant, valuable content while positioning their brand as an industry leader.
Heinz Marketing
FEBRUARY 5, 2025
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Looking Back: The Growth-at-All-Costs Era Just two years ago, the B2B market was fueled by a growth at all costs mentality. Venture capital was abundant, interest rates were low, and businesses were under immense pressure to scale aggressively. Companies prioritized market share over profitability, pouring resources into customer acquisition without a clear path to sustainable returns.
Launch Marketing
FEBRUARY 5, 2025
In today’s B2B marketing landscape, where personalization is paramount, account-based marketing (ABM) continues gaining momentum as a go-to marketing tactic. ABM is a powerful strategy that empowers B2B marketers to target high-value accounts with tailored content and messaging, resulting in high conversion rates and return on investment (ROI).
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Only B2B
FEBRUARY 5, 2025
Structural economic changes have tightened the buying climate. This makes it harder for businesses to capture and retain buyer interest. 55% of B2B buyers now report longer purchase cycles. So, engaging them with the right message at the right time is now essential. This is where content syndication plays a pivotal role. However, standing out in a crowded digital space is not easy.
Martech
FEBRUARY 5, 2025
Mark Stouse, the CEO of Proof Analytics, predicts a revolution is coming to go-to-market (GTM) strategies, and its starting as soon as this year. Stouse is working on a book for which he spoke to hundreds of CEOs and CFOs from Fortune 2000 companies. He granted anonymity to these leaders in order to get a frank assessment of their GTM strategies. In this episode of Conversations with MarTech, Stouse shares some of what he heard from executives who feel they lack the analytics to truly understand
Marketri
FEBRUARY 5, 2025
The technology sector has long faced a significant gender imbalance, with men outnumbering women roughly 2-to-1. This disparity extends into AI, where according to Randstad’s recent report, Understanding Talent Scarcity: AI and Equity ,” men represent 71% of AI-skilled workers. But the good news is that these AI tools are also leveling the playing field and creating unprecedented opportunities for women to advance in tech like never before.
SocialPilot
FEBRUARY 5, 2025
Facebook recommendations are an essential form of social proof that businesses should use to connect with potential customers. In fact, did you know that Facebook accounts for a whopping 19% of all customer reviews among major platforms? Thats a huge chunk! Now, think about how this plays out in real life. Imagine this: youre searching for a local bakery to order a birthday cake.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Salesforce Marketing Cloud
FEBRUARY 5, 2025
When designers and developers dont have to reinvent the wheel every time they build something, life gets easier. Thats the magic of a design system. Its not just about saving time its about working smarter, keeping components consistent, and making sure your users dont feel like they just entered a poorly organized thrift store. For Salesforce pros, its the secret weapon for building flexible, on-brand solutions without the headache.
Fuld & Company Blog
FEBRUARY 5, 2025
We recently engaged with a number of our investment banking clients to discuss their M&A outlook 2025. We were very interested to hear their perspectives on how they expect the new US administration to shape the economy and business, and how new policies might impact a range of industries. In the following article Ive endeavored to summarize and articulate the insights gained from my conversations with seasoned bankers, aiming to provide a comprehensive perspective on how these policy shifts
CMSWire
FEBRUARY 5, 2025
Less personalization in your email marketing strategy? You heard that right. Continue reading.
Fuld & Company Blog
FEBRUARY 5, 2025
Fuld & Company partnered with a PE-backed fintech company to refine its pricing strategy and strengthen its competitiveness. The competitive strategy included leveraging competitor benchmarking, customer insights, and financial modeling. Fuld delivered actionable recommendations that enabled the company to adopt value-based pricing, improve retention, and achieve sustained revenue growth.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
MKT1
FEBRUARY 5, 2025
🎙️ This free edition of MKT1 newsletter covers Season 1, Episode 1 of “Dear Marketers with Emily Kramer & Friends” podcast. Included in this newsletter: Why I created Dear Marketers podcast & what to expect Audio & video version of the podcast Newsletter article breaking down how to handle marketing requests from other teams, with MKT1 frameworks and podcast highlights Dear Marketers, I bought myself a fancy microphone and a massive ring light, brought on t
Fuld & Company Blog
FEBRUARY 5, 2025
US M&A landscape: Insights at your fingertips Fulds Q4 2024 US M&A dashboard delivers a comprehensive overview of the latest trends shaping the M&A landscape. Perfect for busy professionals seeking a quick update of whats driving M&A activity this quarter. Whats inside Q4 highlights : Major shifts in middle-market and large transactions US Middle Market Index : Key performance trends in the middle-market Transaction volume and value : Deal flow and financial impact snapshot Deal
The Freeman Company
FEBRUARY 5, 2025
Home Top 3 things: Overcoming Challenges Tom Gattuso VP of Events, SEMA For 57 years, the Specialty Equipment Market Association (SEMA) has been a must-attend event for anyone that works in the automotive aftermarket industry. Staying relevant to your industry over many decades requires constantly challenging the status quo. So we asked Tom Gattuso, VP of Events at SEMA, what kinds of challenges he and his team had to overcome and how theyve kept SEMA relevant for todays audiences.
Confessions of a B2B Marketer
FEBRUARY 5, 2025
Joran Hofman LinkedIn Joran Hofman X (Formerly Twitter) Grow Your B2B SaaS Podcast Website Tom Hunt LinkedIn Tom Hunt X (Formerly Twitter) Tom Hunt Website Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CMSWire
FEBRUARY 5, 2025
Digital asset management can help cut emissions, but is it enough to balance the carbon footprint of our growing digital world? Continue reading.
B2B Manufacturing Marketing Insights
FEBRUARY 5, 2025
If youre looking for a marketing method that delivers immediate, easy-to-track results (like pay-per-click advertising and direct-response campaigns), thought leadership might not be for you. This is because, unlike other marketing strategies, thought leadership is about long-term brand building, trust and authority, which enable accelerated revenue growth, market penetration, margin expansion and improved marketing program effectiveness.
CMSWire
FEBRUARY 5, 2025
Inside IKEAs approach to scaling content strategy with systems thinking and AI. Continue reading.
Lake B2B
FEBRUARY 5, 2025
In a world where were constantly bombarded with information, making meaningful connections can feel like a daunting challenge. Whether you’re trying to reach new clients, nurture existing relationships, or expand into new markets, the key to success lies in reaching the right people with the right message at the right time.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SocialPilot
FEBRUARY 5, 2025
Social media marketing has transitioned from a luxury to a necessity, becoming an alternative to traditional marketing tactics across all sectors, particularly within the hospitality industry. This industry has its challenges, from managing the rapidly changing expectations of guests seeking personalization to competing in a densely packed market where standing out is more crucial than ever.
Account-Based Marketing Boosted with Company Data
FEBRUARY 5, 2025
Learn how to properly enrich your CRM data with this comprehensive 7-step guide, ensuring accurate company information and streamlined business processes.
Inbox Insight
FEBRUARY 5, 2025
Demand generation is as much about building trust as it is about driving pipeline. This week on Demand Bites, were thrilled to welcome Tara Robertson, Head of Demand Generation at Chili Piper, to share her insights on creative approaches to marketing, scaling personalised strategies, and aligning with sales teams to achieve shared goals. In this episode, Tara discusses the importance of empathy in marketing and why marketers should market how they wish to be marketed to.
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