Thu.Dec 08, 2022

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5 Building Blocks for Connecting Content to B2B Revenue Growth

Content Marketing Institute

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.

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What Does P.S. Mean, and How Should You Use P.S. in Email Marketing?

SendX

Even after centuries since it was first used, the term “P.S.” is still found in many letters today.

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5 Keys to Content Marketing Mastery in 2023

CopyBlogger

Does content marketing mastery mean you’re the best all around? The best copywriter, the best graphic designer, the best blogger? Continue Reading. The post 5 Keys to Content Marketing Mastery in 2023 appeared first on Copyblogger.

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12 Powerful Email Marketing Tips You Need To Know via @sejournal, @IngridPAdames

Search Engine Journal

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you're using email marketing wisely. The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Best Technical SEO Audit Tools Compared

The Daily Egg

Among the seven tools we reviewed for this post, SEOmator is our favorite technical SEO audit tool on the market today. It. The post Best Technical SEO Audit Tools Compared appeared first on The Daily Egg.

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10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson

Search Engine Journal

With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.

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Best DNS Hosting Providers Compared

The Daily Egg

Of the nine DNS hosting solutions we researched and reviewed, ClouDNS is our favorite DNS hosting provider on the market today. It’s. The post Best DNS Hosting Providers Compared appeared first on The Daily Egg.

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Facebook Enables New Ways To Make Money & Faster Payouts via @sejournal, @MattGSouthern

Search Engine Journal

Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. The post Facebook Enables New Ways To Make Money & Faster Payouts appeared first on Search Engine Journal.

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How to ask customers for reviews (and actually get them)

Martech

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. Because of this, we talk daily with companies who do outstanding work and have a great real-world reputation but have more negative online reviews than positive ones.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Google’s Top Global & Local Search Trends Of 2022 via @sejournal, @MattGSouthern

Search Engine Journal

Google’s annual report of top search trends is now available, which includes all new categories not seen in previous years. The post Google’s Top Global & Local Search Trends Of 2022 appeared first on Search Engine Journal.

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Generative AI for B2B content marketing is here

Velocity Partners

Generative AI has tipped. It's finally good enough to be a part of a lot of brands' content creation process. Cue the backlash.

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How Google’s Helpful Content Update Affected News SEO In 12 Different Countries via @sejournal, @NewsDashboard

Search Engine Journal

Learn exactly how Google's Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world. The post How Google’s Helpful Content Update Affected News SEO In 12 Different Countries appeared first on Search Engine Journal.

SEO 101
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How To Write A Killer Promotional Holiday Email

Anyword

Promotional emails are an excellent way to encourage your customers to purchase and earn you more revenue over the holiday season. But they can be notoriously difficult to write well — and to execute. Because email marketing is still more effective than social media in bringing in sales, it’s important for brands and companies across all industries to invest time and part of their marketing budget in creating strong holiday promotions.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why Get Salesforce-Certified? Here’s the Real-World Value

Salesforce Marketing Cloud

Your past experience can actually work against you Evolving from a know-it-all to a learn-it-all Combine theory and practice You, too, can achieve success When you succeed everyone around you succeeds Time to get Salesforce-certified Start today. It was never my ambition to become Salesforce-certified. But after conquering my fears and putting in the time and effort, my only wish is that I had gone through this journey sooner.

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What ChatGPT & AI Mean For The Future of Business

Anyword

Over the past week, our timelines and news feeds have been inundated with chatter about artificial intelligence research group OpenAI’s release of ChatGPT. Somehow missed the news? ChatGPT is a chatbot where users ask questions and receive replies and answers from the AI. Simple in concept, but ChatGPT quickly generated buzz, concern, and wonderment for both the casual and professional user.

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Why Your Company Needs an ESG Reporting Strategy — Now

Salesforce Marketing Cloud

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world. Investors, customers, partners, and shareholders want to know that corporations are living up to their environmental and social commitments and marketing claims. With growing regulation and disclosure requirements, effective ESG reporting has become a critical element of an organization’s core business activities.

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Cultivating Quality Interactions on the Event Show Floor

Lead Liaison

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI. The direct path to ROI is one beset with quality interactions. When preparing for your next event, plan to engage with your prospects.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to make a playlist on YouTube: The step-by-step guide to increase engagement

Sprout Social

Playlists are a powerful (but underrated) feature you can use to grow your YouTube channel. Yes, that’s right—it’s more than just tossing videos together. It’s a major part of your YouTube strategy. When made strategically, playlists can help you leverage the YouTube algorithm to your advantage, influence your viewers’ choices and keep them coming back.

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7 major mistakes to avoid with your customer engagement strategy

Scoop.it

It’s more expensive to acquire a new customer than to retain an existing client. Having clients who pay you every month makes your business revenue more predictable. But how can you create the right conditions for this to happen? You have to delight customers with your service and keep them engaged. Your customer engagement strategy is the key to gaining more loyal customers so you can stop worrying about your cash flow.

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Presenting Phil, RDW MIS Director 

RDW Group

Join us in welcoming Phil Teixeira to the RDW team. With a love for problem-solving and letting the evolution of … The post Presenting Phil, RDW MIS Director appeared first on RDW Group.

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The Freelance SEO Professional’s Journey, How To Get Started In SEO [Survey Results] via @sejournal, @MattGSouthern

Search Engine Journal

Working as an SEO freelancer is how a meaningful percentage of people get their start in the industry. Here's what you can learn from them. The post The Freelance SEO Professional’s Journey, How To Get Started In SEO [Survey Results] appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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All You Need to Know About Product Marketing in 2022 (and Beyond)

DivvyHQ

If you sell products, then product marketing is a critical component of your marketing mix. And in today's digital environment, much of that effort will revolve around creating various kinds of content to inform prospects and customers of your products' features and benefits. Ongoing collaboration between product, content marketing, and sales teams is vital, and today's article digs into everything you need to know to execute a robust product marketing strategy.

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Feature Page SEO For SaaS: Non-Branded Keywords For Organic Traffic via @sejournal, @wanderinghelene

Search Engine Journal

While it's more challenging to market SaaS organically, get creative and bring in more qualified leads with this guide. The post Feature Page SEO For SaaS: Non-Branded Keywords For Organic Traffic appeared first on Search Engine Journal.

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Email Privacy and Security for Businesses: Everything to Know

SendGrid

Email privacy and security are vital to your business. Learn how to promote email security awareness within your organization. The post Email Privacy and Security for Businesses: Everything to Know appeared first on SendGrid.

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Why marketers are replacing foundational martech

Martech

“Enterprises have been in kind of a replacement mood,” said Tony Byrne, founder of Real Story Group, at The MarTech Conference. The changes in customer behavior during the pandemic forced organizations to improve and update their engagement technology. That’s what our latest MarTech Replacement Survey showed. Now, marketers are looking below the engagement layer in their stack, evaluating and replacing the foundational technology that powers the other layers.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Level up your ICP with DemandBase ICPaaS!

Engagio

Do you want to improve your ICPs by building them with higher-quality data, in order to build a strong ABM strategy? If so, it’s extremely important to level up with ICPaaS. The post Level up your ICP with DemandBase ICPaaS! appeared first on Demandbase.

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7 Data Management Trends to Watch in 2023

Ataccama

Learn about the newest trends in data management in 2023.

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Save Time on Critical SEO Workflows with Conductor’s Latest Features

Conductor

Time is the most precious resource an SEO has. There’s never enough time to get everything done, which is why today’s experts have to prioritize efforts that drive the most impact while putting more time-intensive or less urgent needs on the back burner. We believe there’s a better way. That’s why the newest enhancements in Conductor focus on saving you time so you can get more done and achieve greater results—without having to put in extra hours.