Thu.Dec 08, 2022

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5 Building Blocks for Connecting Content to B2B Revenue Growth

Content Marketing Institute

You’ll struggle to show content’s impact on revenue unless you focus on these five elements, according to Forrester analyst Phyllis Davidson. And (surprise) performance measurement is only part of the story – developing and tracking a strategic process matters, too.

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What Does P.S. Mean, and How Should You Use P.S. in Email Marketing?

SendX

Even after centuries since it was first used, the term “P.S.” is still found in many letters today. Email marketing

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Social Proof: Predictions About The Future of Personal Branding

Buffer Marketing

Personal branding has become an increasingly important aspect of successful career growth. It’s a big part of why we created Social Proof , our series tackling the topic.

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What Makes A Winning Email? An Inside Look at the Email Excellence Awards

Litmus

What makes a good email, great? A good email may get subscribers to click. But a great email creates a memorable subscriber experience—even after they close out of their inbox.

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Emerging Sustainability & ESG Topics Garner More Audience Attention

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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7 major mistakes to avoid with your customer engagement strategy

Scoop.it!

It’s more expensive to acquire a new customer than to retain an existing client. Having clients who pay you every month makes your business revenue more predictable. But how can you create the right conditions for this to happen? You have to delight customers with your service and keep them engaged.

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Ask a Content Strategist: Do I need a CMS or a CMP?

Contently

It’s no secret that effective marketing requires a well-oiled content machine. But how do you organize all of that content and measure its effectiveness? There are two options: content management systems (CMS) and content marketing platforms (CMP).

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12 Powerful Email Marketing Tips You Need To Know via @sejournal, @IngridPAdames

Search Engine Journal

Email marketing is still one of the effective ways to promote your brand. Follow these 12 actionable tips to ensure you're using email marketing wisely. The post 12 Powerful Email Marketing Tips You Need To Know appeared first on Search Engine Journal. Digital Marketing SEO

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Generative AI for B2B content marketing is here

Velocity Partners

Generative AI has tipped. It's finally good enough to be a part of a lot of brands' content creation process. Cue the backlash

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10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson

Search Engine Journal

With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel. The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal. Paid Media Strategy PPC

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

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How To Write A Killer Promotional Holiday Email

Anyword

Promotional emails are an excellent way to encourage your customers to purchase and earn you more revenue over the holiday season. But they can be notoriously difficult to write well — and to execute.

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2023 Social Media Benchmarks + How to Use Them in Marketing

Hootsuite

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? The answer is, it depends. That’s where social media benchmarks come in.

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What is BPMN and why is it helpful?

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant / Client Services Operations at Heinz Marketing. BPMN, if you haven’t heard of it, stands for Business Process Model and Notation.

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The explosion of retail media: opportunities and challenges for brand marketers?

ClickZ

The Covid-19 pandemic brought a new normal to many industries, and marketing was no exception. A drastic shift in shopping trends occurred as more customers moved to online platforms for their retail needs.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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What ChatGPT & AI Mean For The Future of Business

Anyword

Over the past week, our timelines and news feeds have been inundated with chatter about artificial intelligence research group OpenAI’s release of ChatGPT. Somehow missed the news? ChatGPT is a chatbot where users ask questions and receive replies and answers from the AI.

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Facebook Enables New Ways To Make Money & Faster Payouts via @sejournal, @MattGSouthern

Search Engine Journal

Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster. The post Facebook Enables New Ways To Make Money & Faster Payouts appeared first on Search Engine Journal. Facebook News

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7 Data Management Trends to Watch in 2023

Ataccama

Learn about the newest trends in data management in 2023.

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How To Get More Followers On Instagram: 22 Tips To Try via @sejournal, @theshelleywalsh

Search Engine Journal

From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared first on Search Engine Journal. Instagram Social Strategy

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations.

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Cultivating Quality Interactions on the Event Show Floor

Lead Liaison

Cultivating Quality Interactions on the Event Show Floor. Not all events are the same, but a few attributes all events should have in common are positive community building experiences, conversations that increase knowledge and breadth of opportunity, and positive ROI.

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Google’s Top Global & Local Search Trends Of 2022 via @sejournal, @MattGSouthern

Search Engine Journal

Google’s annual report of top search trends is now available, which includes all new categories not seen in previous years. The post Google’s Top Global & Local Search Trends Of 2022 appeared first on Search Engine Journal. News SEO

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Why Get Salesforce-Certified? Here’s the Real-World Value

Salesforce

Your past experience can actually work against you Evolving from a know-it-all to a learn-it-all Combine theory and practice You, too, can achieve success When you succeed everyone around you succeeds Time to get Salesforce-certified Start today.

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How Google’s Helpful Content Update Affected News SEO In 12 Different Countries via @sejournal, @NewsDashboard

Search Engine Journal

Learn exactly how Google's Helpful Content Update impacted news SEO and news publishers in 12 different countries around the world. The post How Google’s Helpful Content Update Affected News SEO In 12 Different Countries appeared first on Search Engine Journal.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Entering a new demand gen position in a volatile market is nerve-wracking. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects using different types of data.

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Why Your Company Needs an ESG Reporting Strategy — Now

Salesforce

As sustainability becomes more critical for companies, ESG (environmental, social, and governance) regulations are gaining momentum around the world.

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Why Sponsored Posts Matter (And How To Get Started)

Hootsuite

If it seems like every brand is working with influencers these days, you’re not imagining it — they are. Over 72% of U.S. marketers leveraged influencer marketing in 2022, and this number only continues to grow. In fact, the influencer market is valued at over 16 billion U.S.

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10 New Findings Reveal How Sales Teams Are Finding Success Now

Salesforce

There’s one thing that’s certain in sales: things are never certain. That’s underscored in our latest State of Sales report, which found that 72% of sales professionals don’t expect to hit their annual quota.

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Presenting Phil, RDW MIS Director 

RDW Group

Join us in welcoming Phil Teixeira to the RDW team. With a love for problem-solving and letting the evolution of … The post Presenting Phil, RDW MIS Director appeared first on RDW Group. News RDW Group

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

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Email Privacy and Security for Businesses: Everything to Know

SendGrid

Email privacy and security are vital to your business. Learn how to promote email security awareness within your organization. The post Email Privacy and Security for Businesses: Everything to Know appeared first on SendGrid. Email Marketing Security

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Cutting Edge AI Powering Major Update to Parse.ly’s Content Recommendations API

Parse.ly

Today we’re excited to announce a major upgrade to Parse.ly’s s Content API recommendations system. Interested in a demo of our Content API? Click here. If you’re a customer of the API and want to get straight to implementation, read the knowledge base here.

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3 Ways B2B Marketers Can Use AI To Increase Customer Engagement

PathFactory

This article is a contribution from PathFactory’s Co-Founder Nick Edouard. Companies know they need to be using artificial intelligence to attract, win, and retain customers in 2023, but knowing exactly how to use it can be challenging.