Webbiquity
JANUARY 7, 2025
With 2024 now behind us, heres a quick look back at the posts, old and new, that grabbed the most attention last year. Image credit: Marcelo Chagas on Pexels Its an interesting mix, covering metrics and analytics; martech tools; and a couple of oddball guest posts that generated a surprising degree of interest. But mostly, the interest was in AI, and specifically how it will impact marketing and SEO.
Marketing Insider Group
JANUARY 7, 2025
As you know, your business needs a strong online presence to reach its goals. For many organizations, outsourcing web development has become a go-to strategy to achieve high-quality results without the challenges of building an in-house team. IBISWorld estimates the web design industry in the United States will generate about $43.5 billion in revenue in 2024 as more companies look to outsource these tasks.
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Martech
JANUARY 7, 2025
As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. Ive been waking up at 5 a.m. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Even so, I feel. like I’m falling behind. My students, colleagues and friends have similar worries, from doomsday scenarios to job loss and dramatic changes in daily life.
CMSWire
JANUARY 7, 2025
AI and real-time data transform customer experience journey mapping with predictive insights, personalized interactions and smarter automation. Continue reading.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Martech
JANUARY 7, 2025
Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
JANUARY 7, 2025
Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle to unlock this potential, especially when it comes to expansion revenue. Why? The answer often lies in how teams implement the strategy, not the strategy itself.
CMSWire
JANUARY 7, 2025
Medallia names Mark Bishof CEO and adds four other former Qualtrics execs in a major CX leadership shakeup. Continue reading.
Martech
JANUARY 7, 2025
The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. U.S. consumers spent $241.4 billion online between November 1 and December 31 of this, up 8.7% from 2023, according to Adobe Analytics. Ahead of the holidays, Adobe had projected $240.8 billion in ecommerce sales, up 8.4% year-over-year. Dig deeper: 2024 holiday sales live up to record-breaking projections Inflation.
Sword and the Script | B2B
JANUARY 7, 2025
Metrics and measurement are crucial to proving value but they are also important for making a proper marcom diagnosis The chief financial officer (CFO) is the single biggest skeptic marketing and communications leaders face when it comes to results. Thats according to a survey of 378 senior marketing leaders by Gartner which was published recently. CFOs edged out CEOs by one percentage point and topped the head of sales by nine percentage points.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
CMSWire
JANUARY 7, 2025
The marketing leader of 2025 will blend creativity with tech proficiency, embrace data and use purpose-driven strategies to drive long-term growth. Continue reading.
Content Marketing Institute
JANUARY 7, 2025
Choosing a word for the year ahead gives your intention a name that forms the foundation for all your actions and interactions. Best of all, theres no implied rule to break as the year progresses. Robert Rose shares his word for 2025. Whats yours?
RDW Group
JANUARY 7, 2025
In todays hyper-connected world, not having a strong digital presence is like opening a store in the middle of the … The post Why Every Business Needs a Strong Digital Presence: (Yes, Even Yours) appeared first on RDW Group.
Martech
JANUARY 7, 2025
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Ahrefs
JANUARY 7, 2025
2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasnt all doom and gloom.
Martech
JANUARY 7, 2025
Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. At the time of the Agentforce announcement, Salesforce CEO Marc Benioff called Agentforce the third wave of AI advancing beyond copilots to a new era of highly accurate, low-hallucination intelligent agents that
Choozle
JANUARY 7, 2025
In a world where digital advertising budgets are skyrocketing, programmatic advertising has become the foundation for reaching the right audience at the right time. Yet, as brands and agencies embrace programmatic to drive results, a significant hurdle remains: finding skilled programmatic talent. The shortage of expertise in this space isnt just an HR issue, its a roadblock to growth, innovation, and ROI.
Marketing Interactions
JANUARY 7, 2025
A year ago, I wrote an article What Happens When B2B Buyers Start Using ChatGPT ? That ship has sailed. The 2024 State of Business Buying report from Forrester finds that 89% are currently using AI in at least one area of their purchase process. And even more buyers anticipate using GenAI to support their decision and purchase process in the next 12 months.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
illumin
JANUARY 7, 2025
illumin, is more than just a demand side platform (DSP). While there are many DSPs available, none offer the same level of connection to the consumer journey and actionable insights as illumin. With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior.
SocialPilot
JANUARY 7, 2025
Thinking about Agorapulse , but unsure if its worth the cost. Youre in the right place! Agorapulse is a well-known social media management tool with features like post-scheduling, inbox management, and insightful analytics. Whether youre a solo marketer or part of a larger team, its promise of simplicity and efficiency is temptingbut is the price tag justified?
Learn from the Pros
JANUARY 7, 2025
Email marketing isnt going anywherebut its not staying the same, either. Weve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a few years ago simply doesnt cut it anymore. With tighter privacy regulations , smarter audiences, and inboxes bursting at the seams, the email game has changed.
FunnelEnvy
JANUARY 7, 2025
Improving Martech Observability to Reduce Costs and Boost Efficiency In the world of marketing technology (Martech), analytics observability is often overlooked. Yet, without it, businesses risk inefficiencies, revenue losses, and operational setbacks. Martech observability focuses on maintaining a robust analytics infrastructure, ensuring data flows seamlessly and accurately.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
CMSWire
JANUARY 7, 2025
Whether managing a small help desk or a global contact center, understanding ACD is essential for optimizing customer and service excellence. Continue reading.
B2B Marketing Exchange
JANUARY 7, 2025
Video content is transforming B2B marketing, offering a powerful medium to captivate audiences, simplify complex ideas, and drive conversions. According to Demand Gen Reports State of Audio/Video Marketing , 70% of marketers consider video the most effective medium for conversions, and 40% of buyers prefer video content when researching solutions. At B2B Marketing Exchange West (#B2BMX West), taking place Feb. 2426 in Scottsdale, Ariz., youll gain actionable insights to create, optimize, and le
B2BMarketing.net
JANUARY 7, 2025
Finding the right agency partner for your business could be the difference between a good 2025 and a great one. The growth of your business may ultimately depend on the health of your agency relationship this decision requires thoughtful consideration. Despite this, many agency RFPs continue to go into market without clearly defined goals, scope and service requirements, budget parameters or even key internal stakeholder alignment.
SalesIntel
JANUARY 7, 2025
Ever feel like capturing leads is like trying to catch a greased-up watermelon at a pool party? Youre not alone. The good news is that lead capture tools have evolved to make this task a whole lot easierand less slippery. In a competitive market every click, scroll, and form submission is a potential lead, having the right tools is no longer optionalits essential.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Contify
JANUARY 7, 2025
This blog aims to walk you through all the major launches and updates Contify has implemented in 2024 and their respective benefits.
Salesforce Marketing Cloud
JANUARY 7, 2025
The world of customer service, or customer experience (CX), is changing fast. And artificial intelligence (AI) is playing a big role in that transformation, not only in automating tasks but also in reshaping how teams approach problem-solving. As customers expect faster, more personal, and helpful service, businesses must invest in AI education to empower their teams with the skills and knowledge to harness this technology effectively.
LeanData
JANUARY 7, 2025
Explore AI sales tools that streamline SDR workflows, automate prospecting, and accelerate revenue growth in B2B organizations. The post AI Sales Tools Unpacked: Where to Invest for Max Pipeline Gen appeared first on LeanData.
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