Ahrefs
MARCH 10, 2025
All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. The first time we sponsored podcasts, we spent $14,000 on five podcast campaigns.
Marketing Insider Group
MARCH 10, 2025
Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourcing CRM services provides access to specialized professionals who optimize systems and processes for better communication and retention.
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Navigate the Channel
MARCH 10, 2025
Much of today’s advertising has shifted from print to the digital realm, occupying the top, bottom, and sides of the web pages we browse daily. To stand out, digital ads need to be more than visually appealing; they must grab attention and entice users to click through. Crafting such ads is a blend of art and strategy. But there are fundamental, time-tested stepsincluding some emerging trendsthat even a beginner digital marketer can master when creating display ads that drive results.
Martech
MARCH 10, 2025
AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Navigate the Channel
MARCH 10, 2025
For B2B companies, customer retention strategies arent just importantthey are essential for driving profitability and ensuring long-term growth. Losing a customer, especially one that required significant investment to acquire, doesnt only mean a dip in revenueit could impact your reputation and future sales. For organizations with a smaller pool of high-value customers, this loss can be particularly damaging.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Salesforce Marketing Cloud
MARCH 10, 2025
Did you know that you can use artificial intelligence (AI) to make your online store smarter by showing customers exactly what they want, right when they want it? Thats right, and now more than ever, small and midsize businesses (SMBs) have an opportunity to stay ahead of the competition with the power of AI. Our research shows that 78% of SMB leaders believe that AI will change their tech game.
Martech
MARCH 10, 2025
With the rise of genAI search channels, users are searching more conversationally and intuitively, forcing brands to rethink their approach to content optimization and engagement. This shift impacts every touchpoint in the consumer journey from discovery to purchase. To stay visible and relevant, you must ground strategies in consumer intent data, understanding what people search for and how and where they seek answers.
SmartBrief - Marketing
MARCH 10, 2025
If history has taught us anything, theres nothing quite like widespread buzz to inspire an influx of dupes, and AI dupes are no exception. As far back as the Second Century BCE, growing demand for Greek sculptures among wealthy Romans led to a proliferation of replicas. Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always
Thinkers360
MARCH 10, 2025
Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Careers for 2025. Congratulations to all our influencers on Careers who participated! Top 50 Global Thought Leaders and Influencers on Careers 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot
MARCH 10, 2025
I walked into the bank feeling confident about getting a loan to expand my business. I had my plan, financials, and a solid pitch ready. But the loan officer shook her head denied. The problem? My business credit score. I didnt even know I had one. A business credit score shows lenders, vendors, and insurers how dependable your business is. Factors like late vendor payments and limited credit activity were pulling my score down.
Trade Press Services
MARCH 10, 2025
Marketers and writers are always looking for ways to make their messages more compelling, memorable, and actionable. While subject lines , headlines , and calls to action get much of the attention, theres an often-overlooked secret weapon in marketing communication: the postscript (P.S.). This simple yet powerful element can significantly enhance engagement, reinforce key messages, and drive conversions.
Martech
MARCH 10, 2025
Marketings biggest challenge today isnt a lack of data its too much of it. Campaigns, channels and customer interactions generate endless metrics, often fragmented across platforms. The decline of third-party cookies and the explosion of new marketing channels connected TV, retail media, digital out-of-home and more only deepen this fragmentation.
Stevens & Tate
MARCH 10, 2025
Why a Multi-Channel Content Marketing Plan Matters in 2025 In todays fragmented digital landscape, a single-channel approach no longer cuts it. A content marketing plan that spans multiple platforms ensures your brand meets audiences where they arewhether on social media, blogs, email, or video. According to Semrush , brands using 3+ channels see 2.5x higher engagement than those relying on one.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
SmartBug Media
MARCH 10, 2025
The senior tech industry is evolving rapidly, with new innovations entering an increasingly competitive landscape. But bringing a senior tech product to market requires more than just cutting-edge technologyit demands a deep understanding of a multi-faceted audience. From the end user to their adult children to healthcare providers, each stakeholder has distinct motivations, concerns, and decision-making processes.
Alaniz
MARCH 10, 2025
For many businesses, strained client relationships often lead to an endless cycle of chasing new clients to replace the ones theyve lost. This creates a constant uphill battlewhere your team is spread thin, resources are drained, and long-term growth feels out of reach. The truth is, nurturing client relationships is. The post 4 Key Actions to Transform Client Relationships Into Revenue Growth appeared first on Alaniz Marketing.
LeanData
MARCH 10, 2025
Learn how to automate account scoring with the right data signals, tools, and workflows to prioritize high-value opportunities and drive revenue faster. The post How to Automate Account Scoring with Signals and Data appeared first on LeanData.
illumin
MARCH 10, 2025
Discover why a visual-first DSP is the future of campaign management. See how a more intuitive marketing tool helps you track and optimize with clarity. In digital advertising, speed, accuracy, and clarity drive results. Yet most DSPs rely on static change logs and text-based records, forcing advertisers to manually piece together what changed and how it impacted performance.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Valasys
MARCH 10, 2025
Keywords Current Repetition sustainable technology 4 sustainable solutions 1 sustainable it solutions 3 sustainable technology solutions 2 sustainability transformation 2 Sustainability is a priority for the IT sector because it has extensive effects on the environment, from data center energy consumption to tons of electronic waste. A recent report states that data centers are alone responsible for 45% of greenhouse gas emissions.
Thinkers360
MARCH 10, 2025
At a Glance Lenka Pincot, Chief of Staff to the CEO, Project Management Institute Focus Areas : Agile, Project Management, Product Management Thinkers360 In-Depth Profile & Portfolio: Lenka Pincot Social Media: LinkedIn Highlighted Content : Navigating the Future: Agile Transformation and Reskilling in the Financial Industry , The PMI Salary Survey: What It Says and How to Use It.
illumin
MARCH 10, 2025
Join us on April 2, 2025, for an exclusive discussion on the ethics of influencer marketing in 2025, hosted by Garett Senez (VP Marketing/Partner, QuarkBaby) and Lyndsie Wise (Senior Director, Product Marketing, illumin). In this edition of the Inside Scoop , well explore responsible influencer partnerships, transparency in advertising, and strategies for building authentic audience engagement.
Valasys
MARCH 10, 2025
The business-tech landscape has transformed perpetually. This rapid transformation surges ahead and leaves businesses with no choice but to adapt. Recognizing this requirement is crucial for every business that aims to remain competitive and relevant in this intricate labyrinth of evolution, adaptation, and opportunity. This trend is illustrated clearly with the rise of artificial intelligence (AI) in the past two years.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Hubspot
MARCH 10, 2025
Every sales leader has been there: Your inbox is seemingly flooded with leads, but your pipeline feels emptier than ever. Marketing keeps sending you qualified prospects, yet your sales reps are stuck wasting valuable time sifting through them, trying to figure out whos actually ready to make a move. The issue isnt the number of leads; its knowing which ones are worth your reps time.
Roketto
MARCH 10, 2025
Website migration is much like moving housesit's a major project that requires careful planning, organization, and execution to ensure nothing gets lost in transit.
Hubspot
MARCH 10, 2025
As someone whos tested entrepreneurial waters, I know it can be daunting, especially when its your first time. Theres the adrenaline rush, yet a feeling of being lost, given so many unknowns. Something fundamental, like deciding between a sole proprietorship that requires minimal paperwork or going for a more structured LLC, can feel overwhelming. If you register an LLC, choosing between different LLC filing companies becomes the next big decision.
Valasys
MARCH 10, 2025
In today’s fast-paced and increasingly technology-dependent marketplace, quality management is essential across physical and digital products alike. This is particularly true when it comes to the business strategy of any growing company. In an ideal world, quality assurance should be implemented at ground level, embedded as a core facet of culture on a company-wide basis.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
CMSWire
MARCH 10, 2025
While Gen Z does not yet have the buying power they are poised to gain, their expectations and preferences are already having an impact on brands. Continue reading.
Content Marketing Institute
MARCH 10, 2025
When AI gives everyone access to the same insights, what happens to thought leadership content? Heres how to make sure your leading thoughts still get through.
CMSWire
MARCH 10, 2025
Great customer experience starts with engaged employees, but most companies still manage them separately. It's time to connect the dots. Continue reading.
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