Mon.Nov 21, 2022

The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success.

Vanity Vs. Actionable Email Marketing Metrics: How to Use Both


Data is a powerful ally when it comes to making strategic decisions. From knowing what type of email marketing content works well to planning campaigns to keep subscribers engaged at every step of the customer journey, metrics are the compass that guides you in the right direction.

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9 Biggest Event Trends of This Year

Marketing Insider Group

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember.

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10 tech trends that'll shake up your content marketing strategy (2022 Edition)

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. Note: This article was originally published in January 2018 and has been updated for comprehensiveness.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

How To Optimize Your Blog Page for Conversion

Marketing Insider Group

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Converting site visitors into paying customers is key to growing your business.

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How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services

Marketing Insider Group

Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves. That’s the predicament this Marketing Insider Group client was facing.

TikTok vs Shorts vs Reels vs Idea Pins: Which is The Best for Advertising?


< 1 minute read. The post TikTok vs Shorts vs Reels vs Idea Pins: Which is The Best for Advertising? appeared first on Creatopy Blog. Videos

3 Retail Trends to Look Out for this Black Friday/Cyber Week


In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends for buyers and sellers during August and September 2022. From a demand perspective, our report highlights.

How to Make Your Own FAQ Pages & 25 Examples to Get Started


FAQ pages allow you to address common customer issues. Learn the ins and outs of creating an FAQ page. Content Types

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Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

Tech stacks are still large, but orchestration can make all the difference

Chief Martech

Ever see the miniseries From the Earth to the Moon ? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.”

9 Best Black Friday Copy Examples & Why They Work


The holiday season is upon us, and with it comes the annual tradition of Black Friday, one of the biggest shopping days of the year. An estimated 141 million American adults plan on shopping right after Thanksgiving this year. And a lot of that shopping will take place online.

ABM Case Study: How to build an ABM strategy from zero to $4.5m+ in pipeline


Now this is what you call an ABM case study: How a technology brand started ABM from scratch and built a $4.5M+ (£4m+) pipeline (and.delivered $1m (£750,000) in closed-won revenue).

Google Publishes Guide To Current & Retired Ranking Systems via @sejournal, @MattGSouthern

Search Engine Journal

A new guide to Google's ranking systems will keep you informed about which systems are used to rank search results and which ones are retired. The post Google Publishes Guide To Current & Retired Ranking Systems appeared first on Search Engine Journal. News SEO

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Conversica Next-Gen Chat: AI Is Ready for Prime Time


By Mark Jancola. Humans have long demonstrated a remarkable ability to incorporate technological aids into new opportunities for growth. History paints a clear picture of this. AI is no different.”. Peter Diamandis. Artificial intelligence (AI) holds a lot of promise.

5 best TikTok marketing agencies in 2023

Sprout Social

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space.

TikTok’s New Tool Gives Businesses Helpful Audience Insights via @sejournal, @MattGSouthern

Search Engine Journal

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. The post TikTok’s New Tool Gives Businesses Helpful Audience Insights appeared first on Search Engine Journal. News TikTok

How Land O’Lakes Found a Mission Greater Than Sales

Content Marketing Institute

With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way. Continue reading → Company News

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Create Copy for Instagram Stories


Instagram has become the go-to social media channel for businesses, influencers, and individual users alike. But when we go beyond the typical photo or video shared on the feed, we have Instagram stories. And what makes these 24-hour pieces of content so compelling for marketers?

What is a Report Catalog?


Learn about report catalogs, a singular point of access for your company's reporting system.

What AI means To B2B Marketing Strategies

Stevens & Tate

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. In fact, the use of AI is practically commonplace now.

Why You Need Email Validation in 2023


Email marketing isn’t dead — it’s only growing. In fact, the inboxes of the world are super busy: an estimated 280 billion emails are sent every day. Email Marketing Personalization

7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

Streaming real-time intent is a homerun for marketing and sales’ account-based marketing (ABM) strategies—the ultimate competitive advantage. With the help of the fastest, most frictionless way to target strategic accounts with in-the-moment behavioral data, marketers can reach prospects at the very beginning of their buyer’s journey. Even before they’ve engaged with any sales or marketing channels. With real-time buyer insights, you can be first-in-line to provide solutions and lead better, hyper-personalized conversations, helping you prioritize sales outreach with companies that are ready to buy.

What Is Content Gap Analysis And How To Do It?

Alejandro Rioja

Digital marketing has grown substantially over the years, and with it, marketers’ capacity to be innovative in their field. Today, there are a lot of different ways to produce content, including feature posts, working with micro-influencers, or doing sponsored posts.

Is ADPPA Changing the Rules for Marketers?


3 minutes read The American Data Privacy and Protection Act (ADPPA) is a major advancement in developing a national data security and digital privacy framework covering all Americans. Will it change the way we do marketing? Yes and no. Let me explain. May 2018 is a landmark for privacy regulations.

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How To Bypass Big Brands Bidding Up Your Terms via @sejournal, @navahf

Search Engine Journal

Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass Big Brands Bidding Up Your Terms appeared first on Search Engine Journal. Ask Me Anything About PPC

How to Create an Impactful Personal Brand


Adeline Peters steals the host seat to interview and get to know Colin Day. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary.

4 Data-Driven Steps To Drive Successful B2B Demand Generation

Entering a new demand gen position in a volatile market is nerve-wracking. All eyes are on you to make an impact — fast. That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data.

8 Signs It’s Time To Fire A Bad Client & How To Do It via @sejournal, @AdamHeitzman

Search Engine Journal

This article explains why you should end a client relationship, how to amend the relationship, and how to terminate the partnership. The post 8 Signs It’s Time To Fire A Bad Client & How To Do It appeared first on Search Engine Journal. Agency Marketing SEO

Everything To Know About Digital Marketing Audit


Introduction. Any company’s success depends heavily on its internet presence. Businesses who don’t have a purposeful and deliberate online presence may find it harder to stand out in an increasingly digital environment. Getting to the main question, how optimized is your marketing? If you are certain that your marketing approach is producing excellent results across the board, it signifies you have been successful in influencing people’s perceptions of your brand.

Leading A Data-Driven Content Marketing Journey With Vitor Peçanha via @sejournal, @beacarlota17

Search Engine Journal

Rock Content's CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture. The post Leading A Data-Driven Content Marketing Journey With Vitor Peçanha appeared first on Search Engine Journal. Content Marketing SEO