SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. When it comes to ABM, there's a vast number of technology solutions you can use to execute effectively. It's important to know exactly what an ABM approach looks like before embarking on the journey.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Marketing Insider Group

NOVEMBER 21, 2022

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023 and the foreseeable future.

Trends 280

Trends Marketing AI Co-Registration Conference 280

33Across

NOVEMBER 21, 2022

In the recently produced 33Across Programmatic Cookieless Trends Report, we analyzed programmatic transactions on the 33Across exchange to gain insight into cookieless versus cookie trends for buyers and sellers during August and September 2022. From a demand perspective, our report highlights. The post 3 Retail Trends to Look Out for this Black Friday/Cyber Week appeared first on 33Across.

Trends 118

Trends Demand 118

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Stevens & Tate

NOVEMBER 21, 2022

Artificial intelligence is no longer just a concept explored through pop culture; it’s a very real thing that has become increasingly prevalent throughout society, even in the creation of B2B marketing strategies. In fact, the use of AI is practically commonplace now. For example, the use of AI is what allows Amazon to recommend personalized products based on your buying and browsing habits.

Marketing AI 113

Marketing AI B2B Marketing Marketing Strategy Marketing & Strategy 113

Search Engine Journal

NOVEMBER 21, 2022

A new business tool from TikTok uncovers audience insights that can assist with planning paid and organic content strategies. The post TikTok’s New Tool Gives Businesses Helpful Audience Insights appeared first on Search Engine Journal.

Tools 105

Tools Business Organization Content 105

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. This is why the marketers are out in force. To that end, here are some important World Cup marketing statistics. Sponsorship. 19 : World Cup tournament sponsors. $7.5 billion : Total revenues for event organizer FIFA. 7 and 69 : Tournament and team sponsors contacted by Bloomberg News based in places where human rights criticism was widespread — the U.S.,

Statistics 105

Statistics Planning Merchandising Paid Search Agency 105

Search Engine Journal

NOVEMBER 21, 2022

A new guide to Google's ranking systems will keep you informed about which systems are used to rank search results and which ones are retired. The post Google Publishes Guide To Current & Retired Ranking Systems appeared first on Search Engine Journal.

Google 105

Google SEO 105

Conversica

NOVEMBER 21, 2022

By Mark Jancola. “Humans have long demonstrated a remarkable ability to incorporate technological aids into new opportunities for growth. History paints a clear picture of this. AI is no different.”. -Peter Diamandis. Artificial intelligence (AI) holds a lot of promise. But not every business or technology has made good on the potential AI offers. There is no question about the value Conversational AI can offer; namely, the ability to automate human-like, two-way conversations with real people.

Marketing AI 105

Marketing AI Work Management Marketing Management Lead Ranking 105

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

chiefmartech

NOVEMBER 21, 2022

Ever see the miniseries From the Earth to the Moon ? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of different component technologies, many each breakthrough innovations on their own.

Enterprise Management 103

Enterprise Management Aggregators Digital Transformation Work Management 103

Anyword

NOVEMBER 21, 2022

The holiday season is upon us, and with it comes the annual tradition of Black Friday, one of the biggest shopping days of the year. An estimated 141 million American adults plan on shopping right after Thanksgiving this year. And a lot of that shopping will take place online. So, there’s never been a better time to take advantage of Black Friday promotions than there is right now.

Examples 98

Examples Urgency Marketing Best Practices Amazon 98

SalesIntel

NOVEMBER 21, 2022

The efficiency and effectiveness of your sales team directly reflect on the success of your company. In the face of fierce competition, B2B companies are often sensing that their SDRs are unable to convey a compelling brand story that will set themselves apart. To counteract this problem, sales leaders need to find ways to identify possible sales challenges and their solutions quickly before your next sales meeting.

Sales Management 98

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 98

Anyword

NOVEMBER 21, 2022

Instagram has become the go-to social media channel for businesses, influencers, and individual users alike. But when we go beyond the typical photo or video shared on the feed, we have Instagram stories. And what makes these 24-hour pieces of content so compelling for marketers? The ability to create engaging, customized stories means more eyes on your brand and generated leads.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Bannersnack

NOVEMBER 21, 2022

< 1 minute read. The post TikTok vs Shorts vs Reels vs Idea Pins: Which is The Best for Advertising? appeared first on Creatopy Blog.

Advertisements 98

Advertisements Advertising Best Practices Video Marketing 98

Search Engine Journal

NOVEMBER 21, 2022

Find out how to deal with big brands that bid for your most profitable keywords during the holidays and beyond. The post How To Bypass Big Brands Bidding Up Your Terms appeared first on Search Engine Journal.

Brand Identity 82

Brand Identity Branding Keywords PPC 82

TowerData

NOVEMBER 21, 2022

Email marketing isn’t dead — it’s only growing. In fact, the inboxes of the world are super busy: an estimated 280 billion emails are sent every day.

Validation 75

Validation Email Marketing Business Personalization 75

Search Engine Journal

NOVEMBER 21, 2022

Rock Content's CMO Vitor Peçanha shares what it takes to be a high-impact leader in a data-first culture. The post Leading A Data-Driven Content Marketing Journey With Vitor Peçanha appeared first on Search Engine Journal.

Content Marketing 79

Content Marketing CMO Leads Lead 79

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Strategic-IC

NOVEMBER 21, 2022

Now this is what you call an ABM case study: How a technology brand started ABM from scratch and built a $4.5M+ (£4m+) pipeline (and.delivered $1m (£750,000) in closed-won revenue). This is the ABM case study and a very personal ABM story of BlueBotics, a global leader in autonomous navigation solutions. Matt Wade, Head of Marketing for BlueBotics, presented this ABM case study at B2B Marketing's Global ABM Conference , alongside strategicabm's Jack Rawlings.

Account Based Marketing 62

Account Based Marketing Case Study Case Studies ABM 62

Oktopost

NOVEMBER 21, 2022

Adeline Peters steals the host seat to interview and get to know Colin Day. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. All of the topics Oktopost cares so much about: employee advocacy, the state of marketing, and developing a personal brand – they’re in this episode! In this week’s episode of Behind the Post, Adeline Peters is taking the seat as host to welcome Colin Day , live and in person.

Personalization 62

Personalization Brand Identity Branding Youtube 62

Ataccama

NOVEMBER 21, 2022

Learn about report catalogs, a singular point of access for your company's reporting system.

Companies 96

Companies 96

Content Marketing Institute

NOVEMBER 21, 2022

With a new CEO on board, Land O’Lakes embarked on a three-year strategic communications plan to raise her and the brand’s profile. They found a mission greater than sales along the way.

Profiling 67

Profiling Companies 67

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Terkel Marketing

NOVEMBER 21, 2022

What is the best way to get the most out of your marketing? From maximizing your website for mobile use to simply following up, here are twenty-four answers for getting the most out of your marketing: Make Sure to Analyze Data for Best Marketing Channels Know Your Target Audience Inside Out Produce High-quality Content: It’s […]. The post How can you get the most out of your marketing?

High Quality Lead 59

High Quality Lead Mobile Marketing Marketing Advertising Channels 59

FMG Suite

NOVEMBER 21, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, was recognized as one of the best mid-size companies to work in San Diego County by The San Diego Union-Tribune. Top Workplaces strives to identify organizations from across the country dedicated to a people-first culture and connect them with established media partners.

Customer Satisfaction 52

Customer Satisfaction Correlation Customer Surveys Organic Leads 52

Alejandro Rioja

NOVEMBER 21, 2022

Digital marketing has grown substantially over the years, and with it, marketers’ capacity to be innovative in their field. Today, there are a lot of different ways to produce content, including feature posts, working with micro-influencers, or doing sponsored posts. Each tactic has companies finding success in their way if done right.

Analysis 52

Analysis Content Tactics Features 52

Bannersnack

NOVEMBER 21, 2022

3 minutes read The American Data Privacy and Protection Act (ADPPA) is a major advancement in developing a national data security and digital privacy framework covering all Americans. Will it change the way we do marketing? Yes and no. Let me explain. May 2018 is a landmark for privacy regulations. GDPR set a comprehensive foundation for how any organization in the world should collect, manage, and protect the personally identifiable information of EU citizens.

Rules 52

Rules Privacy Act-On Paid Search Agency 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Acrolinx

NOVEMBER 21, 2022

Your content should be made with a “not for us, without us” mindset. It should align with what your audience is looking for and need. If you want … Continue reading "How to Develop Content that Builds Trust and is Based on Audience Need, and Why Words Matter, with Rebecca Gillett ". The post How to Develop Content that Builds Trust and is Based on Audience Need, and Why Words Matter, with Rebecca Gillett<br> appeared first on Acrolinx.

Ad Building 52

Ad Building Content 52

Porch Group Media

NOVEMBER 21, 2022

Welcome to the Movers and Shakers podcast. Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. *This content has been adapted from our Movers and Shakers podcast. Luci: Michelle, tell us about the expansion from the homeowner to other types of home living.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Segmentation Demographics 52

Valasys

NOVEMBER 21, 2022

Introduction. Any company’s success depends heavily on its internet presence. Businesses who don’t have a purposeful and deliberate online presence may find it harder to stand out in an increasingly digital environment. Getting to the main question, how optimized is your marketing? If you are certain that your marketing approach is producing excellent results across the board, it signifies you have been successful in influencing people’s perceptions of your brand.

Planning 40

Planning Paid Search Agency Work Management Marketing Management 40