Zoominfo

SEPTEMBER 26, 2024

For every enterprise sales leader who wants to rethink their team’s key performance indicators (KPIs), there’s a seemingly endless supply of best practices to choose from. The problem with best practices, however, is that they’re usually past practices. What may have worked well even a few years ago may not guarantee success today. This means that your enterprise sales KPIs should be continually reviewed and adjusted — the same as companies recalibrating their go-to-market efforts to meet ever-c

Enterprise Management 246

Enterprise Management Zoominfo Sales Cycle Lead Ranking 246

Martech

SEPTEMBER 26, 2024

This year’s Dreamforce and Inbound user conferences were all about AI agents. “When we look back at this event years from now, you’re going to remember it as the year of AI agents,” said HubSpot co-founder and CTO Dharmesh Shah. “The only thing we’re going to do at Salesforce is AgentForce,” said CEO Marc Benioff. (So long Customer 360 and Data Cloud, hope you enjoyed your time in the spotlight.

Marketing AI 120

Marketing AI Hubspot User-Generated Content Pricing 120

CMSWire

SEPTEMBER 26, 2024

While CDP and CRM technologies do have some overlap, they are designed for different departments and perform different functions. Here is what you need to know. Continue reading.

CRM 114

CRM Design 114

Content Marketing Institute

SEPTEMBER 26, 2024

Overwhelmed by all the data available to analyze? Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program.

Analytics 115

Analytics Paid Search Agency Marketing Content Marketing 115

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

chiefmartech

SEPTEMBER 26, 2024

I have two surveys for you that I think you’ll love. The first is one that I’m asking you to take: a cut-through-the-BS survey on the real ways in which you’re seeing gen AI used in your organization — or not. This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3.

API 112

API Paid Search Agency Peer-to-peer Companies 112

Square 2 Marketing

SEPTEMBER 26, 2024

It may have been mentioned once or twice, but we’ve done a little work with HubSpot over the years. Not for nothing, we’re low-key HubSpot OGs that enthusiastically make the annual pilgrimage to INBOUND in Boston. For this native Masshole (can I say that?), it’s a particularly special time as I get to retrace my steps along the cobblestone streets and bayside bars that are as near and dear as old friends.

Hubspot 70

Hubspot 70

Martech

SEPTEMBER 26, 2024

WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.

Resources 98

Resources CMS Development Lock-In Paid Search Agency 98

Spiralytics

SEPTEMBER 26, 2024

Earlier this year, British TV program Channel 4 News found that among the top five most-visited websites for adult “deepfake” content, there are almost 4,000 celebrities who have become victims; take Channel 4 News presenter Cathy Newman, who believed it was a violation of their autonomy. This statistic only considers famous people—what about businesses, politicians, and private individuals going about their day, only to become subjects of deepfake content?

Statistics 62

Statistics Phishing Lead Ranking Video Marketing 62

Martech

SEPTEMBER 26, 2024

WordPress co-founder Matt Mullenweg is mad. “WP Engine needs a trademark license, they don’t have one. I won’t bore you with the story of how WP Engine broke thousands of customer sites yesterday in their haphazard attempt to block our attempts to inform the wider WordPress community regarding their disabling and locking down a WordPress core feature in order to extract profit.

Resources 98

Resources CMS Development Lock-In Paid Search Agency 98

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Square 2 Marketing

SEPTEMBER 26, 2024

It may have been mentioned once or twice, but we’ve done a little work with HubSpot over the years. Not for nothing, we’re low-key HubSpot OGs that enthusiastically make the annual pilgrimage to INBOUND in Boston. For this native Masshole (can I say that?), it’s a particularly special time as I get to retrace my steps along the cobblestone streets and bayside bars that are as near and dear as old friends.

Hubspot 59

Hubspot 59

CMSWire

SEPTEMBER 26, 2024

Effective taxonomy management enhances digital content organization, improves user experience and streamlines CMS processes. Continue reading.

Organization 67

Organization Process Effectiveness Content 67

Acrolinx

SEPTEMBER 26, 2024

In the ever-evolving world of content marketing, staying ahead of the competition requires embracing cutting-edge technologies. Generative AI has emerged as a game-changer, enabling businesses to create better, more accurate, and personalized content at scale. Google CEO Sundar Pichai once said that Artificial Intelligence (AI) is one of the “most important things humanity is working on… more profound than… electricity or fire.

Marketing AI 52

Marketing AI Software Content Marketing Planning 52

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! But this is the time of year that seems to pick up speed, and before you know it we’ll be drinking eggnog and singing Christmas Carols. So, if you’re not already thinking about your marketing budgets for next year, you could be falling behind.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Planning Budget Programs 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Acrolinx

SEPTEMBER 26, 2024

In today’s globalized world, the demand for accurate, localized foreign language content is growing. For proof, just look at the numbers: the global language services market is valued at 60.68 billion dollars in 2022 and is projected to reach 96.21 billion dollars by the end of 2032 ( Fact.MR ). If you’re working for a business with an international audience or stakeholders , and you aren’t already producing global content , maybe it’s time to start rethinking your position.

Marketing AI 55

Marketing AI Software Content High Quality Lead 55

CMSWire

SEPTEMBER 26, 2024

The traditional models of collecting customer insights are no longer sufficient. Continue reading.

CRM 64

CRM 64

MarketMuse

SEPTEMBER 26, 2024

Why deep content rank and how to implement a successful workflow for rankings improvement using MarketMuse AI and Machine Learning Technology.

Content 52

Content 52

Experiture

SEPTEMBER 26, 2024

Imagine having a crystal ball that could predict your customers’ next moves. What would they buy next? When are they likely to churn? How much are they worth over time? For modern marketers, predictive segmentation is that crystal ball. By leveraging machine learning, AI, and advanced data analytics, predictive segmentation helps marketers anticipate customer behavior, allowing them [.

Segmentation 52

Segmentation Analytics Marketing Buy 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Valasys

SEPTEMBER 26, 2024

Artificial intelligence (AI) is reshaping supply chains by integrating automation, predictive approaches, and sustainability into logistics. These complex processes now leverage Big Data to fuel AI, making supply chain management more efficient and powerful. Many companies have already adopted or plan to adopt this technology soon. In 2022, over a third of executives anticipated widespread AI integration in their operations.

Marketing AI 40

Marketing AI Efficiency Forecasting Customer Satisfaction 40

Experiture

SEPTEMBER 26, 2024

Imagine having a crystal ball that could predict your customers’ next moves. What would they buy next? When are they likely to churn? How much are they worth over time? For modern marketers, predictive segmentation is that crystal ball. By leveraging machine learning, AI, and advanced data analytics, predictive segmentation helps marketers anticipate customer behavior, allowing them [.

Segmentation 52

Segmentation Analytics Marketing Buy 52

Bluetext

SEPTEMBER 26, 2024

In today’s competitive marketplace, customer loyalty is more valuable—and harder to earn—than ever before. Consumers have endless options at their fingertips, and brands must go above and beyond to stand out. One powerful way to secure long-term customer loyalty is through personalized rewards programs. These programs not only incentivize repeat business but also strengthen the emotional connection between the brand and the customer by making every interaction feel more meaningful.

Loyalty 26

Loyalty Personalization Brand Identity Branding 26

Experiture

SEPTEMBER 26, 2024

Experiture Experiture - Customer Experience Marketing Platform - Best Practices and thought leadership. Imagine having a crystal ball that could predict your customers’ next moves. What would they buy next? When are they likely to churn? How much are they worth over time? For modern marketers, predictive segmentation is that crystal ball. By leveraging machine learning, AI, and advanced data analytics, predictive segmentation helps marketers anticipate customer behavior, allowing them [.

Segmentation 52

Segmentation Thought Leadership Analytics Marketing 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. Some may even share it with others or save it to their collection. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. Even when looking at potential influencer partnerships, you’ll want to check if they’re driving good social media engagement.

Advertising Benchmark 98

Advertising Benchmark User-Generated Content Interactive Marketing Social Media 98

Martech

SEPTEMBER 26, 2024

This article was co-authored with Ronen Shnidman , Head of Content at okoora. With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Around the world, PR remains invaluable for shaping perceptions, building credibility and connecting brands with their audiences.

Public Relations 127

Public Relations Marketing Mix Work Management Marketing Management 127

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. With feedback and communication tools like ratings, reviews and Messenger, the platform helps brands, like you, to build trust with their audience and start conversations that lead to sales. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Facebook 75

Facebook Social Marketing Work Management Marketing Management 75

Madison Logic

SEPTEMBER 26, 2024

In today’s competitive B2B landscape, which Forrester has coined as the “ buying group era ” due to the increase in individuals researching on their own then coming together as a committee to make decisions, demand generation marketers need innovative strategies to engage target accounts, drive quality leads, and, ultimately, boost revenue. An effective strategy to reach this goal is content syndication.

Demand Generation 52

Demand Generation Top of Funnel Lead Ranking Paid Search Agency 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Digilant

SEPTEMBER 26, 2024

When advertisers say, “Consumers are everywhere,” it’s for good reason. A study from Deloitte found that the average U.S. household uses more than 20 connected devices (TVs, smartphones, smart speakers, laptops, tablets, etc.). Consumers are accessing content from various platforms and devices as they move throughout their day. However, today’s media consumption is also quite fragmented.

Top of Funnel 52

Top of Funnel Ad Frequency Funnel Advertising Cable 52

Valasys

SEPTEMBER 26, 2024

When crypto emerged as an alternative payment method and a potential high-value asset to invest in, there was a lot of buzz on how it would affect the way people looked at currency as a whole. Investors, tech enthusiasts, and those who were attracted to crypto’s decentralized nature are now using cryptocurrency to pay for their purchases, send money to their loved ones abroad, and even grow their wealth.

Digital Asset Management 40

Digital Asset Management Tools Allocation Marketing Management 40

Optinmonster

SEPTEMBER 26, 2024

Imagine logging onto your favorite eCommerce site and being greeted by a friendly, conversational commerce message, welcoming you to the store. You begin browsing. You’re not entirely sure what you want, but Mother’s Day is coming up, and you’ve been trying to find that perfect give for your mom. After a few minutes of searching, another message pops up, asking if you need help finding anything.

Conversion 76

Conversion Marketing AI eCommerce Paid Search Agency 76