Webbiquity
SEPTEMBER 12, 2024
Contributed post. What is “business bias”? It’s a general term referring to instances where managers or business owners call upon their unconscious biases, a.k.a. preconceived notions or “gut instinct,” to make decisions. Image credit: Maxim Ilyahov on Unsplash You believe you know what’s best for your business because you started it from the ground up.
Oktopost
SEPTEMBER 12, 2024
CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. He uncovers how to transform your brand’s presence and the transformation to becoming your audience’s favorite follow using the “Inside Out” approach as the foundation.
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Salesforce Marketing Cloud
SEPTEMBER 12, 2024
As we count down the days until Dreamforce ‘24 , the excitement is building with over 1,000 breakout sessions to explore! As Sept. 17-19 fast approaches, you might be asking yourself–where do I even begin? Well, not to worry! We created this Dreamforce Security Guide to help you navigate your jam-packed agenda. Whether you’re a first-time attendee or a seasoned Double Ranger, there’s something for everyone to look forward to.
Martech
SEPTEMBER 12, 2024
Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added risk because these experiences are customer-facing.
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
Forrester B2B
SEPTEMBER 12, 2024
B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Rather, they crave relevance and responsiveness — the right content delivered in the moment of need, specific to their role, in a suitable format.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 12, 2024
Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in branding and digital experience management Best practices for seamless migration and strategic tech consolidation How to ef
Sprout Social
SEPTEMBER 12, 2024
As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with this job. Joining a company that has been recognized on the Fortune Best Workplaces in Technology™ list for a third year is an honor. The award is a testament to the culture of innovation, collaboration, and excellence that permeates every aspect of this organization.
Martech
SEPTEMBER 12, 2024
Oracle is announcing several enhancements to Oracle Unity CDP , a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier using Oracle Fusion Cloud. The announcements came today at Oracle CloudWorld in Las Vegas. New capabilities within Oracle Unity. The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams.
illumin
SEPTEMBER 12, 2024
Artificial intelligence (AI) is taking over the media industry, or so platforms like ChatGPT would have you believe. While AI is still a far way off from becoming a true labor replacement, it is understandable that people (and specifically marketers) are worried. With new technology comes an important discussion around the ethics and practicality of evolving capabilities.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
SEPTEMBER 12, 2024
The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of adulthood, I was drawn to Starbucks’s promise of sophistication. More than just a beverage, Starbucks introduced me to a new coffee culture. As I approached the counter, I ordered my first tall latte, or maybe it was a grande; I can’t quite remember, but I do recall having a new, more sophisticated way to say small, medium or large.
Ahrefs
SEPTEMBER 12, 2024
I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to.
Martech
SEPTEMBER 12, 2024
There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. This data fragmentation narrows the insight we can gain into our data, as no platform allows you to process everything you know about contacts.
CMSWire
SEPTEMBER 12, 2024
While AI in email marketing can increase efficiency, it also has many risks. Here’s how a more balanced approach can help enhance engagement and results. Continue reading.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hinge Marketing
SEPTEMBER 12, 2024
Hold on to your whiteboards, folks. I’d like to go full Corporate and talk about mission and vision statements. These pieces of company messaging sometimes get a bad rap—often for good reason. Typically drafted by committee, they can become refuges for platitudes, a lot of compromise and fuzzy thinking. Now, if you aren’t exactly clear about the difference between a mission and vision statement, you aren’t alone.
CMSWire
SEPTEMBER 12, 2024
Accessibility is more than compliance — it's a smart business move. Continue reading.
Spiralytics
SEPTEMBER 12, 2024
We’ve all been there—uploading a photo to Instagram or sharing a funny post on Facebook, only to see it barely make a splash. It’s frustrating when a piece of content you know deserves more attention doesn’t get the likes, comments, or shares you expected. This problem isn’t unique to brands or content creators either; anyone who’s ever posted online has likely experienced this.
Optinmonster
SEPTEMBER 12, 2024
User-generated content (UGC) has transformed how brands build trust, engage with customers, and drive sales. Happy customers can be your very best marketers, and they’re also the cheapest! People trust recommendations from their peers more than any other form of content, and that’s exactly what UGC offers: social proof straight from real customers.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Velocity Partners
SEPTEMBER 12, 2024
Good marketers know how to impose change on the world — by influencing people to think, feel or do something they might not have done otherwise. But it’s when the world imposes change on marketers that the best really stand out — by outmaneuvering competitors clinging to what’s worked in the past. Marketing in times of change is different to marketing for continuity.
Lake B2B
SEPTEMBER 12, 2024
The pharmaceutical industry plays an essential role in health advancements and better-quality life for millions of people. Several pharma companies in the US have taken the forefront position when it comes to researching, producing, and distributing new-generation drugs. They have brought into the industry medical breakthroughs, disease management, and patient treatment.
Salesforce Marketing Cloud
SEPTEMBER 12, 2024
For public sector agencies, using cloud computing services means operating more efficiently and fostering increased productivity from the workforce. But cloud computing services that transmit data to Texas state agencies need to meet stringent requirements set forth by the Texas Risk and Authorization Management Program (TX-RAMP) before agencies and even state institutions of higher learning can use them.
Sana Commerce
SEPTEMBER 12, 2024
B2B customer service isn’t just about answering questions or troubleshooting issues—it’s about building lasting partnerships. It’s about understanding your customers’ unique needs and going the extra mile to help them succeed. But let’s be honest, providing top-notch B2B customer service isn’t always easy. You’re dealing with complex products, longer sales cycles, and multiple decision-makers.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Conversica
SEPTEMBER 12, 2024
AI accuracy is crucial to leveraging this technology in Marketing use cases, particularly in customer- and prospect-facing communications.
Atomic Reach
SEPTEMBER 12, 2024
The recent Olympics showcased the power of influencer marketing in captivating global audiences. From behind-the-scenes glimpses at what athletes were eating to brand spotlights live from the arena, influencers played a pivotal role in driving engagement and shaping conversations.
Valasys
SEPTEMBER 12, 2024
Why Startups Should Consider Hiring Software Developers from India? Software plays a vital role in digital transformation. Software is at the heart of every business. And with more software, comes the need for talented developers to build and maintain it. But it comes with a challenge – who should you hire, and where should you find the right developers for your specific needs?
Referral Rock
SEPTEMBER 12, 2024
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Valasys
SEPTEMBER 12, 2024
SEO can sometimes feel like a puzzle with all its different pieces—on-site, off-site, local, and organic strategies. Get it right, and you’ll see a steady stream of traffic coming to your website. But got it wrong? It could take your business towards a loss, leaving you wondering if it is worth it at all. For many small businesses and startups, the answer is often hiring an SEO professional who knows how to navigate these tricky algorithms and drive traffic that boosts revenue.
Martech
SEPTEMBER 12, 2024
Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. 77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork.
Valasys
SEPTEMBER 12, 2024
What is Dumpster Rental, and Why is it Important for Effective Waste Management? Dumpster rental services provide large containers to collect waste from projects such as renovations or clean-ups. These services facilitate efficient waste management by consolidating debris in one place, promoting environmental cleanliness, and helping reduce pollution.
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