Should SDRs or Marketing Own Lead Nurturing?
SEPTEMBER 29, 2023
Today’s buyers are more empowered and wield more autonomy than ever. They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing.