Engagio

SEPTEMBER 29, 2023

Today’s buyers are more empowered and wield more autonomy than ever. They engage with companies on their own terms, conducting extensive research across various channels long before they want to engage with sales teams. That’s why lead nurturing remains such a key element of a good B2B go-to-market. Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Marketing AI 127

Marketing AI Ethics Work Management Marketing Management 127

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

Dreamforce is the crown jewel of the Salesforce event universe — and it was epic. From amazing keynote sessions to demos showcasing the tools to solve your biggest challenges, Dreamforce had something for everyone (including the very best swag!). But are you ready for the understatement of the year? That’s right – AI pretty much stole the show. From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspec

Enterprise Management 126

Enterprise Management Work Management Marketing Management Trust Marketing 126

Content Marketing Institute

SEPTEMBER 29, 2023

Where is content marketing going? How can you forge a path ahead? Catch some of the breakthrough thoughts emerging at this week’s Content Marketing World.

Content Marketing 101

Content Marketing Content Paid Search Agency Marketing 101

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Square 2 Marketing

SEPTEMBER 29, 2023

The last time I wrote a budget article was in December 2021 , so it feels appropriate to circle back around to this very important topic. We did a podcast/videocast episode of What’s Wrong With Revenue? in October 2022 on budget setting for marketing if you’d rather watch than read. I still meet CEOs who don’t have a marketing budget or are unclear about how much they should be investing in marketing and over what timeframe.

Marketing Budget Creation 91

Marketing Budget Creation Budget Programs Planning Inbound Marketing 91

SendGrid

SEPTEMBER 29, 2023

Boost your campaigns with powerful Giving Tuesday email subject lines. Inspire action and make a difference this season. The post 141+ Giving Tuesday Email Subject Lines and Examples appeared first on SendGrid.

Examples 85

Examples Campaigns 85

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research fro

Email Marketing 81

Email Marketing Marketing AI Marketing & Strategy Marketing 81

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now!

Paid Content 77

Paid Content Paid Search Agency Advertising Agencies Social Media 77

Navigate the Channel

SEPTEMBER 29, 2023

Your sales team is doing its job, but you have yet to land the whale that will take your profits to the next level. Higher level communications tend to get big projects done with less bureaucracy. Here are 5 steps you can take to maximize communications between your Chief Marketing Office (CMO) and the customers that really matter. 1. Staying Agile Strategic leaders within a company have the ability to look beyond immediate targets and short-term objectives.

CMO 65

CMO B2B Advertising Agencies B2B Marketing 65

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Marketing & Strategy

Schubert B2B

SEPTEMBER 29, 2023

Creating awareness and generating substantial interest in your B2B product or service can appear to be an uphill battle. Nevertheless, a game-changing strategy exists that can invigorate your efforts, shifting your attention from basic lead generation to the sophisticated art of demand generation. So, what precisely is B2B demand generation?

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation B2B Demand 62

33Across

SEPTEMBER 29, 2023

As the cookie deadline nears, eMarketer analyst Evelyn Mitchell reports on how marketing teams need to think about ad measurement challenges for digital display. Marketers need to go beyond. The post Post-Cookie Preparation Lags Due to Deprecation Delays and Slow Adoption of New Tools appeared first on 33Across.

Emarketing 62

Emarketing Tools Marketing Report Display 62

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

Dreamforce is a magical place. It brings together old friends, provides opportunities to make new ones, and gives you a chance to learn a bit about how to do your job better, too. This year, it was a convergence of Muleys and Flownatics uniting in the IT Lodge to take on the biggest business challenges for IT. With more than 75 breakouts and theaters featuring MuleSoft and Salesforce Flow covering all things integration, automation, and API management, global attendees experienced no shortage of

Automation 59

Automation Enterprise Management Work Management API 59

SmartBug Media

SEPTEMBER 29, 2023

"History doesn't repeat itself, but it often rhymes." —Mark Twain In a fiercely competitive online marketplace, businesses are constantly searching for that elusive edge that separates them from the pack and helps them snag customers on the lookout for that perfect something. One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future.

Analytics 59

Analytics Marketing AI Practices Best Practices 59

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Marketing Analytics Tools

Hubspot

SEPTEMBER 29, 2023

Every winning sales team has an excellent coach guiding them. This is no different in sales. The key to improving sales performance lies not only in the hands of sales reps, but also in the ability of their managers to provide effective guidance and support. According to a study from Second Nature Sales Coaching , 96% of respondents agree or strongly agree that effective sales coaching positively impacts sales reps’ performance.

Enterprise Management 61

Enterprise Management Work Management Software Lead Scoring 61

illumin

SEPTEMBER 29, 2023

Where radio listeners have started to dwindle, podcast listeners have soared, meaning that audio ads are far from a thing of the past. Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising. While audio ads are still alive and well, it’s worth noting that what might be an effective radio ad, doesn’t directly translate into the podcast space.

Advertisements 52

Advertisements Advertising Work Management Planning 52

SmartBug Media

SEPTEMBER 29, 2023

"History doesn't repeat itself, but it often rhymes." —Mark Twain In a fiercely competitive online marketplace, businesses are constantly searching for that elusive edge that separates them from the pack and helps them snag customers on the lookout for that perfect something. One of the most powerful ways to gain that edge is to use predictive analytics, which uses past activity and results to help make an educated guess on what could happen in the future.

Analytics 52

Analytics Marketing AI Practices Best Practices 52

DAGMAR Marketing

SEPTEMBER 29, 2023

We have officially exited a universe where humans are encouraged to produce “people-first content” that has been optimized for search engines, and entered an artificial intelligence boom where artificial intelligence (AI) surrounds us. Nowadays, AI is the driving force behind almost everything from emails to webpage content. In fact, experts predict that by 2026, over 90% of online content will be generated by non-humans.

Marketing AI 52

Marketing AI Planning Budget Programs Best Practices 52

Advertisement

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

Content

Drew Neisser

SEPTEMBER 29, 2023

All aboard! If you want to bring any strategic vision to fruition, you need to bring everyone along with you—from the CEO, to the executive team, to employees throughout the org. That’s what we explore in today’s episode with CMOs Melanie Marcus of Surescripts , Grant Johnson of Billtrust , and Lauren Boyman of KPMG US. All three have led impressive strategic initiatives at their respective orgs, and in this conversation, they share the behind the scenes work that it takes to get there.

Buy 52

Buy Practices Impressions Conversion 52

SalesIntel

SEPTEMBER 29, 2023

Cybersecurity professionals navigate a digital battlefield where every piece of intelligence and every connection matters. In this blog post, we’ll delve into precise contact data’s pivotal role in the cybersecurity industry and how it empowers professionals to best handle the difficulties they face. Challenges in Acquiring Quality B2B Data for Cybersecurity Professionals The cybersecurity sector faces several formidable challenges when seeking high-quality B2B data : Rapidly Evolvin

Contact Marketing 40

Contact Marketing Paid Search Agency Contacts Enterprise Management 40

Bluetext

SEPTEMBER 29, 2023

Our guest is a visionary in the transportation industry, Korey Neal , the CEO of K.Neal Bus and Truck Center. But what makes this conversation particularly intriguing is how Korey is steering his company’s path through the winds of change. In today’s episode, we’ll explore the intersection of strategic positioning, leadership, and strategic evolution, as Korey Neal shares his journey in leading one of the nation’s only minority-owned full-service commercial dealerships.

Acquisitions 37

Acquisitions Positioning Conversion Marketing Qualified Leads 37

Oktopost

SEPTEMBER 29, 2023

Since its inception in 2002, LinkedIn has grown into a formidable platform that has revolutionized the way professionals connect and businesses operate in the digital age. After over 20 years of existence, it has evolved far beyond a simple job-hunting site into a dynamic hub for B2B networking, marketing, and lead generation. Its importance in the B2B landscape cannot be overstated, as it provides unparalleled opportunities for users to establish themselves as thought leaders, engage with indus

Linkedin 116

Linkedin User-Generated Content B2B Sales Viral Marketing 116

Advertiser: ZoomInfo

Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.

Cold Calling

Bluetext

SEPTEMBER 29, 2023

In the ever-evolving world of cybersecurity , building trust is not just a goal—it’s a necessity. As a marketer in this space, your success hinges on how well you can communicate credibility to your audience. In this blog post, we’ll explore some effective strategies to instill trust in your cybersecurity marketing efforts. 1. Establish Thought Leadership Position your brand as an authority in the cybersecurity domain.

Trust Marketing 31

Trust Marketing Marketing & Strategy Marketing Strategy Ad Building 31

Top Rank Marketing

SEPTEMBER 29, 2023

B2B digital ad spend lags post-pandemic, hinting at prolonged recovery U.S. B2B advertising spending is expected to reach $31.72 billion during 2023, with 37.4 percent accounted for by LinkedIn and Meta alone, while almost half of U.S. digital B2B ad spending will go towards mobile — three of numerous findings of interest to B2B marketers contained in recently-published forecast data.

B2B Marketing 90

B2B Marketing Planning Enterprise Management Work Management 90

Huptech Web

SEPTEMBER 29, 2023

Table Of Contents Introduction Competitor Analysis is Much Like This Real-Life Scenario What is Competitor Analysis in SEO? Why Is SEO Competitor Analysis Important? Follow these 5 Steps to Know More About Your Competitor! Define The Competition Crack Their Keyword Strategy Study Their Content Approach Conduct A Competitor Backlink Analysis Evaluate Your Competitors’ User Experience Final Thoughts Introduction Have you ever heard the age-old saying, Keep your friends close and your enemies close

SEO 52

SEO Keywords Allocation Search Marketing 52

Oktopost

SEPTEMBER 29, 2023

Since its inception in 2002, LinkedIn has grown into a formidable platform that has revolutionized the way professionals connect and businesses operate in the digital age. After over 20 years of existence, it has evolved far beyond a simple job-hunting site into a dynamic hub for B2B networking, marketing, and lead generation. Its importance in the B2B landscape cannot be overstated, as it provides unparalleled opportunities for users to establish themselves as thought leaders, engage with indus

Linkedin 62

Linkedin Viral Marketing User-Generated Content B2B Sales 62

Advertisement

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

Intent

Litmus

SEPTEMBER 29, 2023

The temperature is dropping, the scarves and hats are coming out, and we’re all bundled up and ready for fall proper. And what better way to celebrate the changing of the seasons than with the best and brightest of the inbox? Curl up with your cozy socks and a cup of tea, and dig into our team’s favorite emails from this month. Here are the Litmus team’s favorite emails of September 2023!

Terms and Conditions 79

Terms and Conditions Bundling Newsletter Features 79

Bluetext

SEPTEMBER 29, 2023

If you think back far enough, you remember the days when Instagram was a casual photo diary. People would flood their profiles with multiple posts a day, users’ feeds would be filled with heavily filtered duck face selfies, their OOTD (outfit of the day), the perfect slice of avocado toast, and artsy outdoor flicks. Shocking right? In 2023 such a practice would be deemed taboo unless you’re a mega influencer of course.

Curation 40

Curation Social Media Paid Search Agency Urgency Marketing 40

Brandpoint

SEPTEMBER 29, 2023

As the warm days of summer gradually give way to the crisp embrace of autumn, our thoughts turn to a season of enchantment and excitement — Halloween! Savvy PR professionals know that the key to a truly magical campaign lies in meticulous planning and strategic foresight. With the bewitching holiday just around the corner, now is the perfect time for PR pros to summon their creativity, armed with insights from the National Retail Federation (NRF).

Campaigns 62

Campaigns Content Branding Brand Identity 62