Trade Press Services Newsletter

DECEMBER 5, 2024

With new technologies, strategies, and challenges constantly emerging, today’s professionals need to stay on top of the latest trends and best practices. From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. As 2024 comes to a close, we’re taking a look back at the B2B marketing content that made the biggest impact over the past year.

Marketing AI 269

Marketing AI B2B Marketing Planning B2B Thought Leadership 269

Marketing Insider Group

DECEMBER 5, 2024

Modern businesses need strong, thoughtful strategies to stay ahead. Combining CRM tools with SEO tactics greatly improves marketing efforts by interlinking customer data and digital optimization. CRM SEO integration strengthens both customer relationships and search engine strategies, so it’s the perfect time to learn how to use it. Quick Takeaways: CRM systems centralize customer data, providing insights for targeted SEO campaigns.

Marketing Management 144

Marketing Management CRM SEO Lead Ranking 144

Zoominfo

DECEMBER 5, 2024

Imagine if you could know exactly who is visiting your website when they’re interested in buying your product. No more spamming people who may or may not be a good fit — just targeted outreach to precisely the right person at the right time. That’s what we’re unveiling today with ZoomInfo’s new WebSight Buyer ID, which identifies decision-makers or previously engaged leads visiting high-intent web pages, delivering real-time alerts so you can act fast.

Zoominfo 147

Zoominfo Marketing Analytics Tools Sales Qualified Leads Marketing Websites 147

Martech

DECEMBER 5, 2024

“You’re damned if you do and damned if you don’t.” This expression applies when trying to create and execute personalized campaigns. If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. If you go too shallow, then the message lacks relevance and connection to buyers. It’s a challenge we’ve faced while working with clients over the years.

Marketing AI 121

Marketing AI B2B Marketing Personalization Peer-to-peer 121

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

CMSWire

DECEMBER 5, 2024

Marketing in 2025 demands new strategies. Here's how to stay ahead in a rapidly changing landscape. Continue reading.

Best Practices 126

Best Practices Marketing & Strategy Demand Marketing 126

Animalz blog

DECEMBER 5, 2024

Words can plant ideas in your mind forever. You read them, they click, they stick. Often, we attribute such insights to books — Growth Hacking , Inbound Marketing , The Lean Startup. Books certainly spread breakthrough ideas, but it’s rarely where they’re born. Each of the examples I just mentioned started from somewhere else: blockbuster blogs.

Long Tail Marketing 109

Long Tail Marketing Work Management Startups Marketing Management 109

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. Source: Advertiser Perceptions’ report Artificial Intelligence & Machine Learning in Advertising 2024 Previously, advertisers “somewhat trusted” these ad technologies to make investment and optimization decisions without human involvement.

Marketing AI 102

Marketing AI Advertising Agencies Paid Search Agency Customer Satisfaction 102

CMSWire

DECEMBER 5, 2024

The value of garnering attention is being questioned, especially when it comes to marketing to young people. Continue reading.

Social Media 122

Social Media Social Marketing Media Marketing 122

Bionic

DECEMBER 5, 2024

Advance your advertising career with Bionic Academy → a free, online academy with certifications in media planning, media buying, ad ops, media finance, and more. Introducing Bionic Academy 👉 Bionic Academy is built to help you develop skills that are valuable across the entire media planning and media buying workflow. 👉 Bionic Academy’s in-depth courses help you learn everything from the basics to advanced concepts that you face every day in your job.

Training 91

Training Media Media Plans Ideal Customer Profiles 91

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

CMSWire

DECEMBER 5, 2024

I sat down with AWS CEO Matt Garman at the company’s re:Invent conference in Las Vegas, Nevada to talk through Amazon’s AI strategy and plans for the future.

Conference 115

Conference Generation 115

Martech

DECEMBER 5, 2024

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, its estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasnt already. Join The 40% Shift: How AI is Radically Reshaping Marketing Budgets for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B).

Advertising Mediums 104

Advertising Mediums Paid Search Agency B2B Marketing Budget Management 104

CMSWire

DECEMBER 5, 2024

The truth about conversational AI: Discover how today's technology is shaping our interactions in unexpected ways. Continue reading.

Conversion 111

Conversion Process Marketing 111

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. Consumers are certainly in favor of cookieless approaches, so will Google’s decision to stick with their old but trusted targeting methods influence marketers? Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually.

API 96

API Privacy Protection Paid Search Agency Advertising Agencies 96

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

Ahrefs

DECEMBER 5, 2024

In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page).

Resources 106

Resources SEO 106

protocol 80

DECEMBER 5, 2024

Search engine optimization (SEO) gets the right traffic to your website in the right place at the right time. If your site is SEO-friendly , you’re instantly putting yourself on strategic higher ground in the battle for visibility in Google search results.

SEO 99

SEO Marketing Websites Tips B2B 99

Martech

DECEMBER 5, 2024

“You can’t keep adding bodies. That math does not work,” said Velia Carboni, CIO with appliances company SharkNinja. “The unlock with Agentforce versus historical chatbots will be authenticity. Agentforce gives us that opportunity. It feels more personal, more like a dialogue than a black-and-white ‘I ask this question, I get that answer.'” AI agents, assistants, copilots — whatever the preferred term — are a hot topic in the customer experience space right no

Marketing AI 101

Marketing AI Work Management Marketing Management Paid Search Agency 101

protocol 80

DECEMBER 5, 2024

In the fast-evolving world of SEO ( search engine optimization ) B2B marketing, having the right keyword strategy can be a game-changer.

Keywords 93

Keywords SEO Research B2B 93

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. The standards were originally introduced and opened up for public comment in September at the IAB Connected Commerce Summit. “These standards lay the groundwork for transparency and consistency in in-store retail media by focusing on what matters — clear definitions and measurement methodologies,” said IAB VP, measurement addressabi

Media 83

Media Mobile Advertising Banners Display 83

protocol 80

DECEMBER 5, 2024

You’re on a website, trying to quickly find answers or do some research, only to feel frustrated by a clunky menu system, poor mobile experience, or outdated layout.

Marketing Websites 83

Marketing Websites Design Research SEO 83

Schubert B2B

DECEMBER 5, 2024

If you’re in the business world, you might wonder, is content marketing worth it? The simple answer is yes! Content marketing is more than just a trendy idea — it’s a powerful way to attract, engage and convert customers. Here’s why it’s worth investing in. 1. Attracts the Right Leads In business-to-business (B2B) marketing, sales can take a while.

Content Marketing 62

Content Marketing Marketing Analytics Tools Paid Search Agency Business 62

protocol 80

DECEMBER 5, 2024

Ten seconds. When visitors arrive on your site, you have just 10 seconds to capture their attention and communicate your company’s value before they leave.

Marketing Websites 76

Marketing Websites Tips Design 76

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

CMSWire

DECEMBER 5, 2024

Privacy-first strategies and transparent data practices create lasting customer trust, drive engagement and differentiate your brand in a competitive market. Continue reading.

Privacy 69

Privacy Personalization Ad Building Differentiation 69

Content Standard

DECEMBER 5, 2024

A Content Disrupted podcast with Kris Rudeegraap, co-founder and co-CEO of Sendoso  Access this and more Content Disrupted episodes on Apple Podcasts or Spotify. Join us for a fascinating conversation with Kris Rudeegraap as he shares how businesses can deepen customer connections using personalized strategies, hybrid work solutions, and AI innovation.

Top of Funnel 57

Top of Funnel Thought Leadership Digital Marketing Funnels Outreach 57

Seismic

DECEMBER 5, 2024

Social media is a valuable channel for financial services firms to acquire clients, build their brands, and attract talent. Unfortunately, many of their client-facing professionals, from advisors to wealth managers to bankers and more, struggle to properly leverage social media — a practice often called social selling. They fail to drive audience engagement, fear they’ll inadvertently violate compliance policies, and ultimately doubt the value of social media altogether.

Social Media 52

Social Media Media Work Management Marketing Management 52

Scoop.it

DECEMBER 5, 2024

Do you want to learn the best way to proofread your content before you hit publish? If so, you’re in the right place! Whether you’re a blogger, marketer, or solopreneur, the quality of your content directly impacts your credibility and reader engagement. We found that nearly 50% of shoppers read 3-5 blog posts before making a purchase from a new business, so it’s easy to see why this aspect of your content marketing strategy is so crucial to your success.

Content 59

Content Custom Publishing Curation Lead Ranking 59

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

SalesIntel

DECEMBER 5, 2024

Today, the world of sales and marketing is probably the most crowded out there. Everyone is trying to win the audience and their main tools are lying in the realms we just mentioned. Yet, traditional emails and cold calls often get lost in the constant marketing circuit. Sales reps are left struggling to just get their messages across. Is there an answer and a solution to break through the marketing noise?

Video Marketing 52

Video Marketing Top of Funnel Intent Data Outreach 52

Parse.ly

DECEMBER 5, 2024

Explore strategies to adapt to Google AI Overviews impacting organic search traffic; boost your brand visibility. The post Navigating the New Search Landscape appeared first on Parse.ly.

Google 52

Google Traffic Organization Branding 52

SalesIntel

DECEMBER 5, 2024

Strategic sales decisions are not made on gut feeling and intuition. Successful sales organizations rely on sales pipeline analytics to gain a clear picture of their performance, make data-driven decisions, and stay ahead of the curve. By leveraging sales pipeline metrics, businesses can unlock actionable insights, optimize their sales process, and ultimately drive more revenue.

Allocation 52

Allocation Analytics Sales Qualified Leads Enterprise Management 52