Single Grain
DECEMBER 12, 2024
The sales process is much easier when you target the highest-value clients. That’s why account-based marketing (ABM) works. With this tactic, sales and marketing professionals nurture target accounts that fit your ideal customer profile. However, ABM still requires a strategy for engaging leads, personalizing content, and nurturing them down the sales funnel.
Marketing Insider Group
DECEMBER 12, 2024
Every business needs to embark on a large-scale marketing project at some point, but there are many pitfalls that can get in the way of success. Most of the time, projects fail not because of a lack of talent or team effort, but because of poor organization that interferes with collaboration. According to Harvard Business Research , there are three main reasons collaboration fails: Information silos (67%) Lack of collaborative vision from leaders (32%) Senior managers who dont want to give up co
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Martech
DECEMBER 12, 2024
As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. The answer? 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future.
Walker Sands
DECEMBER 12, 2024
You might have heard about GEO an emerging counterpart to search engine optimization (SEO) that’s gaining momentum in B2B marketing. SEO has been a tried-and-true strategy for boosting brand visibility online, but, in the AI era, Generative Engine Optimization (GEO) is quickly becoming a critical element of brand visibility campaigns as well.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
CMSWire
DECEMBER 12, 2024
How sentiment analysis is transforming retail, offering actionable insights into building stronger customer relationships. Continue reading.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CMSWire
DECEMBER 12, 2024
We believe DAM could become a story engine for marketing campaigns. Continue reading.
Content Marketing Institute
DECEMBER 12, 2024
Travel stories seem like an easy sell. But content litters the skies and roads. So how do tourism marketers get their brands noticed? Five companies share how they tell unexpected (and expected) stories in common (and less common) spaces.
Martech
DECEMBER 12, 2024
The latest round in the battle between WordPress owner Automattic and WP Engine was won by the latter with California District Court judge Araceli Martnez-Olgun issuing an injunction to prevent Automattic blocking WP Engine’s access to WordPress.org resources and continuing to interfere with its plugins. “While Defendants characterize WP Engines harm as self-imposed because it built its business around a website that it had no contractual right to use… Defendants role in helpin
Oktopost
DECEMBER 12, 2024
Suppose youre a social media content manager juggling the demands of crafting engaging social media content while curating materials for an employee advocacy program. In that case, you know how chaotic things can get. Content creation bottlenecks are a daily reality for many professionals in your shoesdeadlines are missed, approval processes drag on, and employees are left without fresh content to share.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Roketto
DECEMBER 12, 2024
Imagine walking into a store, and as soon as you enter, the staff greets you by name, remembers your last purchase, and recommends products based on your tastes. You don't have to explain yourself, and the experience feels tailored just for you.
Oktopost
DECEMBER 12, 2024
Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast to share his insights on why operational infrastructure is often overlooked in marketing strategies and how companies can build a foundation for sustainable growth. Listen to the podcast Subscribe now on Spotify , Apple Podcast , Youtube Watch the recording Catch this episode on LinkedIn Live !
Sprout Social
DECEMBER 12, 2024
Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.
Visitor Queue
DECEMBER 12, 2024
I am going to unload a truth bomb here; if you are looking for that golden ticket one size fits all lead generation tool, it doesn’t exist. I am sure you already knew that. Just looking at the lead generation industry, you can see that by the sheer number of solutions on the market. You […] The post How to Build a B2B List of Leads in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
CMSWire
DECEMBER 12, 2024
Customer sentiment influences loyalty, spending and retention. Effective sentiment analysis can drive business growth and improve customer relationships. Continue reading.
Martech
DECEMBER 12, 2024
Its beginning to look a lot like an AI Christmas for U.K. marketers. Fifty-five percent of them are using the technology to plan and refine their seasonal campaigns, according to a study by Optimizely. Furthermore, 47% say they will use it for this next year. Also, 43% are using AI to personalize their Christmas campaigns. An Adobe study finds 63% of U.S. marketers have integrated AI into their workflows.
B2BMarketing.net
DECEMBER 12, 2024
Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the benefits of implementing a data-driven strategy across your business? We reveal everything you need to know. What is data-driven marketing? Data-driven marketing is a strategy that uses data insights to inform and optimize marketing decisions.
Lead Forensics
DECEMBER 12, 2024
Why High-Value Prospects Are Essential for B2B Success In the B2B landscape, high-value prospects are more than just potential customers. They are the decision-makers and organizations that align closely with your offerings and represent significant revenue opportunities. These prospects are more likely to appreciate the value of your solution, have the budget to invest, and be open to establishing a long-term relationship with your business.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
CMSWire
DECEMBER 12, 2024
Burned-out call center agents affect customer service and impact your brand. Here are some tips for recognizing the signs and preventing burnout. Continue reading.
ClickDimensions
DECEMBER 12, 2024
Four Ways Social Media Can Add Muscle to Your Marketing If youre reading this blog, then youve probably got a Facebook account. You might have an Instagram or X handle. Some of you may even remember your Myspace page! But Im willing to bet my house that you have a LinkedIn profile. In fact, Id go so far as to suggest that every single person in your office has a LinkedIn profile!
Lead Forensics
DECEMBER 12, 2024
Why Pre-Call Research is Crucial Lets face it – nobody wants to feel like theyre just another name on a list. And as a salesperson, the last thing you want is to come across as generic or unprepared. Thats where pre-call research swoops in to save the day. Its the foundation of a call that feels tailored, relevant, and worth the prospects time.
LeanData
DECEMBER 12, 2024
Explore the metrics of B2B Buying Groups for faster conversions and higher revenue. Learn how this motion outperforms MQL models. The post If Not MQLs, Then What? The Metrics of B2B Buying Groups appeared first on LeanData.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Full Circle Insights
DECEMBER 12, 2024
2025 will be the turning point when artificial intelligence becomes, well, less artificial. Read more on the Rise of AI in Marketing.
AgencyEA
DECEMBER 12, 2024
In a world where attention spans are shrinking, and authentic connections matter more than ever, experiential marketing stands out. Its about creating immersive, memorable experiences that bring your brand to life. But is your brand ready to take that leap? Heres a straightforward guide to help you decide. 1.
Lake B2B
DECEMBER 12, 2024
Implementing a well-defined strategy is crucial to maximizing the return on investment (ROI) on your technology marketing database. This blog post outlines seven effective ways to leverage your marketing lists to drive significant business growth. 1. Segment Your List 2. Data Enrichment 3. Effective Campaign Planning 4. Personalized Outreach 5. Track and Measure 6.
Bluetext
DECEMBER 12, 2024
Marketing government contractor services requires a distinct approach. With federal, state, and local agencies carefully vetting their vendors, competition is fierce, and standing out is essential. Success hinges on developing messaging that conveys value, trust, and alignment with government priorities. This blog explores the strategies and insights needed to craft a winning message for government buyers.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Lake B2B
DECEMBER 12, 2024
A high-quality technology users marketing database can be a powerful tool to drive business growth. However, acquiring such a database requires careful consideration and due diligence. This blog post explores the key factors to keep in mind when purchasing a technology users marketing database. 1. Data Quality and Accuracy 2. Data Privacy and Compliance 3.
Hubspot
DECEMBER 12, 2024
As a business owner I know theres one thing that can make or break my business: cash flow. If you start a brick and mortar store with employees you may be aware of how crucial it is to know when cash is going in and out but maybe less so if you run an online business or are a consultant. At the end of the day Im a writer not a numbers person so the more I can outsource the financial side of my business, the better off we all are.
SalesIntel
DECEMBER 12, 2024
Sales enablement is a strategic initiative that equips sales teams with the tools, training, and resources they need to engage buyers effectively and close deals. However, the success of a sales enablement strategy hinges on how well its impact is measured. Without tracking the right metrics, its impossible to determine whats working and what needs improvement.
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